LAST MINUTES to Save up to $1,500 on Fujifilm X/GFX Gear

There are the very last hours to save up to $1,500 on Fujifilm X and GFX gear.

Full List of Fujifilm Deals – END TODAY

Viltrox Deals – END DECEMBER 28

You can save up to 25% on many other products on the Viltrox Store here.

These are the Top Sellers 2021 on FujiRumors: GFX100S Rules Them All and Best Selling Lens is…?

While 2020 was tough due to the rise of the pandemic and several lockdowns around the world, in 2021 the industry had to face also the challenge of the parts shortage.

In the Fujifilm world most noticeable of all were (and are) the struggles Fujifilm has to deliver our gear. I consider myself lucky, as I had to wait “only” half a year for my Fujifilm GFX100S and I was able to grab the last XF27mm f/2.8 R WR available at my local store, but others are waiting for almost a year now on certain gear and tons of Fujifilm gear was out of stock for large part of 2021.

So let’s hope that everything will go back to normal during 2022, first of all for us, who would love to go back to our normal lives, and also for Fujifilm, so that they can feed our passion for photography with new and exciting gear without letting us wait to long for it to be delivered at our homes.

With that said, it’s time to look back at what sold most among the FujiRumors community in 2021 (if you are curious to know which gear sold strong in 2020, check out this article).

Top Sellers 2021

TOP SELLING ACCESSORIES

  1. SanDisk 64GB Extreme PRO
  2. Anker PowerCore+ 26800 PD (officially recommended by Fujifilm to charge your X/GFX cameras)
  3. Fujifilm NP-W235 Rechargeable Li-Ion Battery

TOP SELLING CAMERA OVERALL

  1. Fujifilm GFX100S

There was no battle. It outsold them all. No wonder the GFX100S is a rare good on the market these days. Good luck finding one.

TOP SELLING CAMERAS

  1. Fujifilm GFX100S
  2. Fujifilm X-T4 (substantially behind the GFX100S)
  3. Fujifilm X-T3
  4. Fujifilm X-E4
  5. Fujifilm X-S10
  6. Fujifilm X-E3 (pushed by this deal)
  7. Fujifilm GFX50S II
  8. Fujifilm X100V

I bet not even Fujifilm itself saw this massive success for the Fujifilm GFX100S coming. Among the FR community it outsold by a large margin every other camera, even the Fujifilm X-T4. A homerun. And as an owner of the Fujifilm GFX100S myself I can understand that this camera is making many people very happy right now.

Not surprising, the X-T line keeps to be on top of the X series, just beaten by the GFX100S.

However, huge struggles for the X-T30, dethroned by the stellar X-S10. The new X-T30II did not reinvigorate the sales at all. What Fujifilm needs to give us now is a Fujifilm X-T40 with IBIS.

TOP SELLING LENS OVERALL

  1. Fujinon XF70-300mmF4-5.6

Usually this raking is dominated either by some more affordable third party lenses (last year won by the Viltrox 56mm f/1.4 AF or in 2018 by the Laowa 9mm F2.8 Zero-D) or by those lovely small and compact Fujicron lenses (in 2019 won by Fujinon XF35mm f/2).

And while the Fujinon XF50mm f/1.0 came very close to winning it back in 2020, this year there is a clear winner: the Fujinon XF70-300mmF4-5.6!

TOP SELLING FUJINON X/GFX LENSES

  1. Fujinon XF 70-300mm f/4-5.6 R LM OIS WR
  2. Fujinon GF 80mm f/1.7 R WR
  3. Fujinon XF 27mm f/2.8 R WR
  4. Fujinon XF 33mm f/1.4 R LM WR
  5. Fujinon XF 16-80mm f/4 R LM OIS WR
  6. Fujinon XF 23mm f/1.4 R LM WR
  7. Fujinon GF 35-70mm f/4.5-5.6 WR
  8. Fujinon XF 18mm f/1.4 R LM WR
  9. Fujinon XF 50mm f/1.0 R WR
  10. Fujinon XF 35mm f/2 R WR

Sure, the XF70-300mm is the king, but the ultra fast GF80mm f/1.7 sold incredibly well, better than any other Fujinon XF lens that is not the XF70-300mm. Another GF lens in the top seven, with fantastic sales, is the Fujinon GF 35-70mmF4.5-5.6.

As far as I can remember, it is the first time I see any GF lens in the top 10 selling list, and this time we have even two of them. The inevitable signs of a huge rise for the GFX system.

And despite the original XF27mm f/2.8 being one of Fujifilm’s most sold lenses of all time (I am not kidding, until 2016 it was the best seller only behind the original XF35mm f/1.4), the XF 27mm f/2.8 R WR entered the top 3 positions. Surely it helped that it came bundled with the X-E4. Many original XF27mmF2.8 lovers, however, also purchased it (like me) separately, just because it had the one feature that we missed on the first version: an aperture ring (and weather sealing too).

Great sales also for the new f/1.4 trinity of lenses launched this year and the best seller of last year, the Fujinon XF50mm f/1.0, resisted in the top 10 ranking also in 2021.

TOP SELLING THIRD PARTY LENSES

  1. Tamron 18-300mm f/3.5-6.3
  2. Pergear 10mm f/8
  3. Viltrox 23mm f/1.4 AF
  4. TTartisan 50mm f/1.2
  5. Laowa 65mm f/2.8 2x Ultra Macro APO
  6. Samyang 12mm f/2.0 AF

Tamron picked such a smart lens to enter the X system, and the FujiRumors community did reward them with great sales. What I didn’t see coming are the good sales for the super small and super affordable Pergear 10mm f/8.

TOP SELLING SOFTWARE

  1. Capture One
  2. Luminar AI
  3. Topaz Labs
  4. DxO PhotoLab 5 (sale push thanks to new X-Trans support)
  5. ON1 Photo RAW version 2022

Last year Luminar did beat Capture One, but the release of Capture One 22 changed the ranking again, putting the software of my choice back on top of the ranking.

From zero to (almost) hero also for DxO PhotoLab, which thanks to fresh X-Trans support entered the ranking of the top selling software.

TOP SELLING INSTAX

  1. Instax Mini EVO
  2. Instax Link Wide Printer

The closest item in terms of sale to the Fujifilm GFX100S was the Fujifilm Instax Mini EVO. And huge success also for the long awaited Fujifilm Instax Link Wide Printer.

And 2022?

I am pretty confident that the Fujifilm X-H2 and the XF150-600 will enter the ranking. Sigma basically announced already that there will be X mount lenses, so I guess we will see them at some point in 2022, and if they make wise picks (with lenses like this for example), then I can see them crushing into the top seller ranking for 2022.

And of course there will be more. But for that, you will have to follow FujiRumors very closely ;).

For now, feel free to make your guessed/wished top selling ranking for 2022. It will be fun to look back next year at it and see how good your guesses were.

Join Our Owners Groups

Join Our Facebook Pages

TODAY ONLY: Save 27% on SanDisk 128GB UHS-II Cards and up to $170 on More Storage Products

Bhphoto has some sweet Holiday Savings running today only, especially on storage media, but not only.

Quite interesting for us Fujifilm shooters could be the $55 rebate on the 128GB SanDisk Extreme Pro UHS-II cards. These are my go-to cards when I use my Fujifilm X-T4 and especially my Fujifilm GFX100S.

But there are more deals, a selection of which you can find below – the full list here.

More Deals at:

Last Week to Save up to $1,500 on Fujifilm X/GFX Gear (and it’s Running Out of Stock)

This is the last week to save up to $1,500 on Fujifilm X and GFX gear.

The deals are not valid on backorders, so grab your gear as long as it is in stock.

Keep in mind that the GFX50R is discontinued and there are only a few samples left in stock.

Full List of Deals

Deals Ranked from Best to Worst selling on FujiRumors

  1. Fujifilm X-T4: BHphoto / AmazonUS / Adorama / Focuscamera
  2. Fujinon XF 23mmF1.4: BHphoto / AmazonUS / Adorama / Focuscamera
  3. Fujifilm X-T3 body: BHphoto / AmazonUS / Adorama / Focuscamera
  4. Fujinon XF 50mm F1.0: BHphoto / AmazonUS / Adorama / Focuscamera
  5. Fujifilm GFX 50R: BHphoto / Adorama / AmazonUS
  6. Fujifilm X-T30: BHphoto / Adorama / AmazonUS / Focuscamera

Top 3 Fujifilm Gear I’d Love to Buy in 2022

I think I can say that in 2021 I’ve done a decent part in supporting Fujifilm with my hard earned money, as here is the Fujifilm gear I’ve purchased:

For as much as Fujifilm made medium format accessible to the masses, buying into the 100 Megapixel GFX system still requires a significant investment. It’s worth every penny, but it’s not cheap.

So in 2022 I will try to contain my GAS as much as possible and be cautious with my purchases (do I hear you guys laughing?? ;) )

And yet, there is some gear I’d love to buy in 2022. And I mean gear that is either already announced, available or at least on the Fujifilm roadmap for 2022. So this is not about rumored gear.

  1. Fujinon GF 50mm f/3.5
    One of the main declared goals by Fujifilm is to make the GFX system smaller. A huge step in this direction was made with the Fujifilm GFX100S, which is already smaller than some full frame mirrorless cameras out there (see the Panasonic S1R) and about as big as the Canon R5. Sure, the GFX lenses are usually bigger, just as Full Frame lenses are usually bigger than APS-C lenses. Well, the Fujinon GF50mmF3.5 serves exactly the purpose to make the system smaller and mounted on my GFX100S, it could give me a very nice combo that I would probably end up carrying with me more often also for casual family stuff. And hey, I need 2 more GFX lenses to reach the average GFX shooters’ lens attachment rate* ;)
  2. Fujifilm X100V
    I mean, just look at it. It’s of a beauty matched maybe only by some Leica cameras. The only problem here is that I own the Fujifilm X-E3 with XF27mmF2.8 R WR, so the Fujifilm X100V would become a bit redundant in my lineup. And yet, it would not only be about its beauty. It also has the pull-up ISO dial from the X-Pro line that I totally love. Combined with WCL-100 II and TCL-100 II it would give me a compact and versatile leaf shutter mini-system. And just like the X-E4 it has that “invisible” tilt LCD screen that I could make good use of every now and then.
  3. Fujinon XF 70-300mm f/4-5.6
    You might know how much Iove my XF18-135mmF3.5-5.6, especially when mounted on my X-T4 (you can see the combo here on the Dolomites). But in 2022 I’d love to get a bit more into a photographic territory I haven’t explored much yet, wildlife photography. That’s why a bit more reach could come in handy then the one the 18-135 can offer me. There are some options here: from the XF200mmF2 to the XF100-400 to the XF150-600mm that is on the roadmap. And why not, also the Tamron 18-300mm f/3.5-6.3 could be a nice option. But taking into account prize and size, I think the  XF70-300mm f/4-5.6 could be a reasonable choice to start with. And for even more reach I could couple it with the XF 1.4x TC WR Teleconverter.

Bonus

Related Article

The Gear

*From the Interview “Fujifilm Manager: GFX Triumph and Full Frame Attack Strategy, Shrinking IBIS, AI Future, Fuji X-H2 Needs Breakthrough, COVID and More”

  • 70-80% of GFX customers were coming from non-Fuji cameras. Most probably from full frame DSLR cameras
  • GFX sells 50% better than Fujifilm predicted
  • GFX lens attachment rate: about 3 lenses per 1 GFX camera
  • Fujifilm X system has a lower lens attachment rate than GFX system
  • read more in this article

Fujifilm X/GFX Deals Ranked from Best to Worst Selling on FujiRumors

First off let’s just say that over the last few weeks, the by far best selling Fujifilm item is the Fujifilm Instax Mini EVO.

But what about the current X and GFX deals? Which gear is selling best?

I’ve checked it and so far among the FujiRumors community the best selling deals are:

  1. Fujifilm X-T4 (save $200): BHphoto / AmazonUS / Adorama / Focuscamera
  2. Fujinon XF 23mmF1.4 (save $200): BHphoto / AmazonUS / Adorama / Focuscamera
  3. Fujifilm X-T3 body (save $400): BHphoto / AmazonUS / Adorama / Focuscamera
  4. Fujinon XF 50mm F1.0 (save $200): BHphoto / AmazonUS / Adorama / Focuscamera
  5. Fujifilm GFX 50R (save $1,500): BHphoto / Adorama / AmazonUS
  6. Fujifilm X-T30 (save $100): BHphoto / Adorama / AmazonUS / Focuscamera

IBIS matters apparently and so the X-T4 comes out on top, even though the price on the X-T3 is just ridiculously good.

I am surprised to see the XF23mm f/1.4 ranked so high. Not because it’s a bad lens that would not deserve to end up in many of our photography bags. On the contrary, the XF23/1.4 was a trusted workhorse at the wedding I photographed this summer and the images I got were fantastic. It’s just that in about 3 months the newer Fujinon XF23mm f/1.4 R LM WR will hit the market, so I thought this would impact negatively on the deal. But it seems people are not hold off by that. It’s a great price for a really great lens.

As for the XF50mm f/1.0, which dominated the best selling lens 2020 ranking smashing the usually top selling Fujicron line, it lags behind the XF23mmF1.4 probably because the price of the XF50mmF1.0 was good to start with and therefore many people didn’t wait for any deal to get their sample.

The Fujifilm GFX50R suffers the competition of the brand new and also quite affordable Fujifilm GFX50SII, which comes with IBIS and a newer processor and makes it arguably the best pick to get into medium format.

Hard times also for the Fujifilm X-T30, dethroned as best selling mid-range Fujifilm by the excellent Fujifilm X-S10.

TTArtisan 23mm f/1.4 Reviews

We just reported how the new TTArtisan 23mm f/1.4 is now available for pre-order also at AmazonUS here. Some of you guys asked in the comments how this lens performs, so I thought a mini-roundup about this lens could be something appreciated by the FR-communty.

There is so far not much coverage, but the few there is will give you quite an accurate idea on what to expect from this lens. So make sure to check out the reviews down below.

I think the silver version could look terribly good in combination with my silver X-T4.

TTArtisan 23mm f/1.4 Reviews

** CLICK HERE to Read the Rest of the Article **

TASCAM XLR Audio Adapter for Fujifilm X/GFX Full Specs Online and Coming End of December for €490

Back in August, TEAC announced the development of TASCAM XLR Audio Adapter for Fujifilm Mirrorless Cameras, the Tascam CA-XLR2d-F.

Note that a future firmware update coming in 2022 will make the X-T4, X-S10 and GFX100S compatible with the Tascam CA-XLR2d-F.

Now, in the original press release the expected shipping date was “end of 2021“. Now Tascam confirmed that they will release it at the end of the month.

Now the full specs and the price have been shared and you can find them down below.

As for the price, some stores already list it on their website. For example German Videodata lists it for pre-order for €490 without VAT. In Japan the price will be of 65,780 Yen (converted to $579)

Tascam XLR CA-XLR2d – Features at a Glance

** CLICK HERE to Read the Rest of the Article **

Ten (10) Fujifilm X-H2 Rumors I’ve Never Shared, But Some Guys Think I Did (and Now I Need to Clarify)

I start reading in forums stuff that apparently I’ve claimed about the Fujifilm X-H2 cameras, but in truth I never did.

The reason this happens are mainly two:

  • Some guys misinterpret my personal speculations for a rumor coming from a source
  • Some guys read articles on a fly and skip some important parts of the rumor (or read only the headline)

Maybe all the “rumors” attributed to me (but that I’ve never shared) will turn out to be true indeed. And I wouldn’t be surprised if many did. But in any case I felt the need to clarify this, otherwise, if some of the stuff shared below does not turn out to be correct, people will start attacking me for sharing fake rumors and clickbait.

  1. CLAIM: FujiRumors said that Fujifilm will launch two X-H2 cameras simultaneously
    I don’t know if both X-H2 cameras will be launched on the same day, or just in the same year (2022).
  2. CLAIM: FujiRumors said there will be one video centric X-H2 and a stills oriented X-H2 with different ergonomics
    I don’t know if both X-H2 cameras will have the same camera body or if there will be (small or big) ergonomic differences.
  3. CLAIM: FujiRumors said the X-H2 will be launched in early 2022
    I don’t know if the X-H2 will be launched in early 2022. FujiRumors has not given any time frame until now (except for a generic “2022”). Sure, looking back at the last 10 years, the main camera announcements happened between January and March. The reason is simple: the Japanese fiscal year ends on March 31 and Fujifilm wants to show up at investors with better sale figures by launching and selling cameras before the fiscal year ends. So to anyone who guesses for “early 2022” I can understand where this guess comes from and it makes a whole lot of sense. But just to be clear, so far our sources have not confirmed that (which does not mean it could not be true)
  4. CLAIM: FujiRumors said both X-H2 cameras will cost below $2,500
    I don’t know if both X-H2 cameras will cost sub $2,500 (one should, but if both will remains open).
  5. CLAIM: FujiRumors said there will be a 40 MP X-H2 with stacked sensor
    Fujifilm said they will launch a stacked APS-C sensor in 2022. FujiRumors said there will be a 26MP and a 40MP X-H2 camera in 2022. But I don’t know if both these cameras will have a stacked sensor, or only 1 camera. Or none, and the stacked sensor will be reserved for something else.
  6. CLAIM: FujiRumors said one X-H2 will have the existing 26MP X-Trans IV sensor (currently in use on X-T4)
    No I did not say that. I said that it will have a 26MP sensor, but I don’t know if it will be an X-Trans IV sensor (maybe combined with new processor to take the most out of it), or a new 26MP sensor.
  7. CLAIM: FujiRumors said there will be one X-H2 with X-Trans sensor and one with Bayer sensor
    I did indeed write this, but it was not as a rumor! It was a mere speculation of mine. Please read again the original article here. I was just trying to figure out what the difference between the two X-H2 cameras could be, and one that came to my mind was the Bayer/X-Trans versions. But that was never a rumor. It could make sense, as Bayer has its advantages too (more affordable, easier to get features like pixel shift, less power hungry, less overheating etc – read here). But so far no source told me I am right (or wrong) with my speculation.
  8. CLAIM: Both Fujifilm X-H2 cameras will feature an updated processor
    Also in this case, this is something I’ve never claimed. I’ve speculated on a personal level that both could have the same processor, but no source has given me this information yet. And until that happens (that a source shares more details), all the options remain open.
  9. CLAIM: FujiRumors said in 2019 that the X-H line has been canceled and now cowardly backpedals his fake 2019 rumor hoping we will forget about it
    There was this fake rumor circulating and it created such a buzz that it ended up also on big photography news sites. But it was not shared by FujiRumors. On the contrary, just minutes after the fake rumor was shared I warned you all that it’s a fake and that the X-H2 will surely come (it will just need more time). On FujiRumors we do not do fake rumors that serve the only purpose to get your attention, traffic and money. We respect you, your time and your trust and therefore will never go down the fake rumor road.
  10. CLAIM: FujiRumors said the X-H2 will come in 2020, then said it will come in 2021, then said it will come in 2022. Can we still trust this guy?
    I’ve read this accusation on an Italian forum. So let’s clarify that this is another case of websites (and YouTube channels) having no clue just continuously announcing the imminent arrival of the X-H2 just to make some traffic. Here on FujiRumors we told you back in May 2019 (!!!) that the X-H2 will come, but not in 2020. And once 2020 was over, we told you in May 2021 that there won’t be an X-H2 not even in 2021*. The first time indication we gave on the X-H2 was on March 2021, when we told you the X-H2 will come in 2022.

So, until any of the above is confirmed (or debunked) by my sources, they remain mere speculations. Some of them very reasonable speculations, but still, just speculations.

Look guys, here on FujiRumors the Fujifilm X-H2 marathon just started. So definitely give FR a look every now and then to see if something new goes online. And it will… oh boy it will ;).

The Fastest Growing Fujifilm Group

Join Our Owners Groups

Join Our Facebook Pages

*We told you there won’t be any more X series camera in 2021 after the X-E4 (hence also no X-H2 will come in 2021). Now you tell me that we got the X-T30II o September 2021, but that camera was a last second decision by Fujifilm and it’s an X-T30II with new firmware and better LCD and and RAM.

BREAKING: Fujifilm X-H2 with 26 Megapixel coming 2022 (and Now the Big Question is…)

Look guys, this is trusted stuff. Solid and reliable. And 100% true. Believe it or not. It’s going to happen.

The Fujifilm X-H line has been canceled!!! Axed! Forever!!!

Nah, just kidding… we don’t do fake rumors here ;).

So let’s get serious and tell you exactly what is going to happen.

FujiRumors told you that there will be two Fujifilm X-H2 cameras and that they will have a different megapixel number.

According to our sources, one will sport a high resolution 40 megapixel sensor (not 43 megapixel as many speculate based on available Sony sensors).

And what about the other Fujifilm X-H2?

Well, we did get additional information from our sources. Multiple trusted sources. And they told us that the second Fujifilm X-H2 camera will have 26 megapixel.

I know what you want to know now.

You want to know if it will be the same 26 megapixel sensor we have in current X series cameras such as the Fujifilm X-T4 or if it will be a new 26 Megapixel sensor.

At this point I can’t answer this question.

Some of you might remember that I once said the Fujifilm X-E4 would be the last X-Trans IV 26 Megapixel camera. But evidently I was wrong, as we got the Fujifilm X-T30II (although that’s basically just an X-T30 on firmware steroids and new LCD). So I might well be wrong again?

Let’s see the two options I see for now:

  1. Fujifilm decided to make a high resolution and more expensive Fujifilm X-H2 and offer at the same time a much more affordable version of the X-H2 using the proven and trusted X-Trans IV BSI 26 Megapixel sensor.
  2. Fujifilm will use a new 26 Megapixel sensor

My opinion on both options:

  1. Fujifilm could have decided to use the X-Trans IV sensor of the X-T4, but combine it with the new processor on the X-H2 to squeeze the most out of the X-Trans IV sensor. That would be siimilar to what they did with the Fujifilm GFX50SII, where they used the old sensor of the original GFX50S, but combined with the newer processor of the GFX100S Fujifilm was able to take more out of it (faster autofocus speed, more film simulations etc.)
  2. This would be very atypical for Fujifilm, to launch in one year (2022) two completely new higher-end APS-C sensors. But just because Fujifilm never did it before, it does not mean it can’t happen with the Fujifilm X-H2.

Which one do you consider more likely? Feel free to vote the survey down below.

And make sure to follow FujiRumors to get more Fujifilm X-H2 rumors soon.

Regarding the Fujifilm X-H2 with 26 Megapixel...

View Results

Loading ... Loading ...

Fujifilm X-H2 Rumors Recap

The Fastest Growing Fujifilm Group

Join Our Owners Groups

Join Our Facebook Pages