During a photography show in Shanghai, Venus Optics has displayed the Laowa CF 8-16mm f/3.5-5.0 APS-C lens for Fujifilm X mount. Some specs and images are now appearing at the Chinese social media micorblogging platform Weibo for example at 独立摄影师联合会 and 相机笔记et.
All images and specs available so far are shared in this article.
On a recent visit to Japan, Johnnie had the chance to visit FUJIFILM’s new design center and talk to Aida-san, who designed the Fujifilm X-S20, other cameras as well as the legendary cooling fan, and Nagai-san, who was in charge of designing the camera User Interface.
Above the video (and below some excerpts from it). Check out also the article on CineD here.
When the planning for a new product starts, we list all the new features and requirements for improvements on existing features are advised
User interface (UI) designers design the UI to make the UI it easy to use
the challenge was to keep size small despite using a much larger battery
the cooling fan solution was appreciated by the users
designing the grip is always difficult. In prototype stage they let several people with different sized hands hold the camera to get to the best shape possible
Aida-san is proud of having designed a small camera that achieves a comfortable balance between size and comfort
her dream camera to design would be a film camera
when asked if it would be possible, thanks to AI, to talk to the camera and dictate the settings to it, Nagai-san said it would be possible. The X series supports 35 languages, so it might be hard to support them all
subject detection incorporates the learning effects of AI
more AI features will be added in future
it’s important to continue to explore the possibilities of AI for photography
Nagai-san is particularly proud of designing the menu for the new Vlog mode
Fujifilm wants to design a UI that satisfies everyone from first-time camera users to professional photographers
Fujifilm has announced the financial results for the first quarter of the fiscal year 2023 (April to June).
Good news for Instax (as to expect) and for the 5th generation X series gear.
Revenue from digital cameras increased significantly, mainly due to solid sales of X-H2, X-H2S and X-T5, which were released in FY2022.
We will continue to offer attractive products by achieving overwhelmingly high image quality with the large format in the GFX series and the best balance between image quality and size in the X series
Fringer has now released the Fringer EF-FX Pro III.
Fringer EF-FX Pro III (FR-FX3) adapts Canon EF mount lenses to Fujifilm X mount cameras while keeping all the auto functions. Compared to the second version, the Mk III has added weather sealing. Now it can be used in more weather conditions.
