Fujifilm’s Secret Lens Roadmap EXPOSED — Are These Really the Next 7 X-Mount Lenses?

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The Hidden Roadmap?

I honestly can’t even remember the last time Fujifilm officially updated its Fujinon X-mount roadmap. If I’m not mistaken, the most recent one dates all the way back to 2021.

Since then, years have passed and Fujifilm has consistently refused to provide any updates.

That’s frustrating.

But even without roadmap, Fujifilm did hint on possible future lenses several times in the past, for example:

So is the 2024 lists real and rocksolid roadmaps as some call it?

Well, let’s fact check it.

The 2019 “Roadmap”

Some of the lenses shared in 2019 came to life, but many others not.

And we got other lenses instead never listed on the 2019 list.

So no, the 2019 list was not a roadmap.

The 2024 “Roadmap”

The list of 2024 is in part more vague (no precise indication of focal length and aperture), but on the other hand gives us other possible specs, like size and weight.

From that list, as of today two of those lenses have already been released, with a third one just around the corner.

So while it might seem that Fujifilm is working through that 2024 list by one, there are a few important disclaimer to make.

  • The 2024 list does not mention any MKII lenses

This is unrealistic.

I’m sure Fujifilm is quietly developing long-awaited MKII versions—perhaps even of some iconic lenses—but they’re wise enough not to list them publicly as “under study.” After all, even hinting at a successor too early could hurt sales of the current models.

  • Time Passes, Plans Change

The longer time passes, the greater the chance this list will change.

Remember, Fujifilm typically releases about two to three X-mount lenses every two years.

The 2024 list came out at the start of the year, and it took Fujifilm two full years to deliver just three of the lenses from it.

With seven still remaining, and at the current pace, Fujifilm wouldn’t complete the list until around mid-2028.

However, since it generally takes about two years to develop a lens from scratch, a lens green-lit today could realistically hit the market by 2027—still ahead of that 2028 timeline to work through the remaining releases.

And the further away a lens is, the more it is likely that Fujifilm will reshuffle priorities, meaning the “under study” list could change before those distant releases ever materialize.

  • Even Officially Announced Lenses Might Never Come

And let’s not forget: there have been several occasions where Fujifilm officially placed a lens on the roadmap, only to never deliver it.

Think of the XF120mm Macro, the XF33mmF1.0, or the XF56mmF1.4—lenses that were publicly promised but ultimately abandoned as Fujifilm shifted priorities and adjusted its plans.

So if even roadmap lenses can disappear, it’s even more likely that those merely listed as “under study” may never see the light of day.

The Truth

As usual, the truth is somewhere in the middle.

Given that three out of the ten lenses on the 2024 list have already been released (or are about to be), it’s fair to assume that at least a few more will eventually make it to market over the coming months and years.

But I’d be surprised if Fujifilm would stick with that list until 2028 without making any changes.

I think it is likely that by 2028 we will see also MKII lenses – maybe of this lens here (hope, not rumor) – and some never listed on any “under study” list, maybe even one that made it on the top of our own mega-survey.

So if you ever hear someone claim that the 2024 list is Fujifilm’s definitive X-mount roadmap, you now know the context—and why that simply isn’t the case.

Some of the lenses on that list will never come, other never on that list will suddenly appear and MKII lenses are always a high possibility.

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From Newcomer to Legend? Fujifilm X-E5 Skyrockets in FujiRumors Ownership Rankings

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A while ago we tried to evaluate the success of the brand new Fujifilm X-E5 by launching a survey on which camera the FujiRumors community owns.

8,279 people dropped a total of 17,894 votes, and here are the results.

  1. X-T5 = 13%
  2. X100VI = 7%
  3. X-T3 = 7%
  4. X-T2 = 5%
  5. X-E5 = 5%
  6. X-T4 = 4%
  7. X-H2 = 4%
  8. X-Pro2 = 4%
  9. X-H2S = 4%
  10. X-T1 = 3%
  11. X-T30/X-T30II = 3%
  12. X-E3 = 3%
  13. X-Pro3 = 3%
  14. X100V = 3%
  15. X-E2/X-E2S = 3%
  16. X-H1 = 3%
  17. X-E1 = 2%
  18. X-T50 = 2%
  19. X-S20 = 2%
  20. X-E4 = 2%
  21. X-T20 = 2%
  22. X-S10 = 2%
  23. X-Pro1 = 2%
  24. X100F = 2%
  25. X-M5 = 1%
  26. X100 = 1%
  27. X70/XF10 = 1%
  28. X10/X20/X30 = 1%
  29. X100S = 1%
  30. X-T10 = 1%
  31. X100T = 1%
  32. X-M1 = 1%
  33. X half = 1%
  34. X-A1/A2/A3/A5/A7/A10/A20 = 1%
  35. X-T100 = 0%*
  36. XQ1/XQ2 = 0%*
  37. X-T200 = 0%*
  38. XF1 = 0%*
  39. X-S1 = 0%*
    *denotes 0,4% or less

So, in less than 1 month, the Fujifilm X-E5 has already surpassed legends like the Fujifilm X-T4 and caught up with one of Fujifilm’s most sold cameras ever, the Fujifilm X-T2. And right now it is just 2% points away from catching up with the Fujifilm X-T3 and X100VI.

If we were to group it in lines, these are the results.

  1. X-T* = 32.21%
  2. X100* = 15.20%
  3. X-E* = 14.61%
  4. X-H* = 9.98%
  5. X-Pro* = 8.56%
  6. X-T** = 8.41%
  7. X-S** = 4.18%
  8. X-M* = 2.25%
  9. X70 / XF10 = 1.24%
  10. X10/X20/X30 = 1.18%
  11. X half = 0.64%
  12. X-A* = 0.56%
  13. Other = 0.51%
  14. X-T100/200 = 0.47%

The Fujifilm X-E5 has pushed the X line close to the X100 line on the 3rd spot of the most owned Fujifilm camera lines by FR-readers.

Is this a success?

That’s too early to say. But it is a solid start, actually the best start of any X-E camera so far (and by far). And this makes me confident in the future of this camera line.

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Fujifilm GFX Eterna 55 and GF32-90mmT3.5 Pre-Orders Available

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The Fujifilm GFX Eterna 55 film camera is now available for pre-order at BHphoto here, Adorama here and Nuzira here.

In Europe you can also pre-order it, for example at WexPhotoVideoUK here.

Also the Fujinon GF 32-90mmT3.5 PZ is now also available for pre-order at BHphoto here and Adorama here.

In Europe you can also pre-oredr it, for example at WexPhotoVideoUK here.

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SmallRig Leather Case Kit for FUJIFILM X100VI now Also in Black

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SmallRig X100VI Leather Case

SmallRig has launched the Fujifilm X100VI Leather Case Kit in Black (in was already available in brown)

You can get it directly at SmallRig and also other stores like BHphoto here, Amazon US here and at your local Amazon.

Other SmallRig X100VI Accessories:

Officially Recommended X100VI Accessories

Lens accessories

Camera Case

Grip

Power supply

Body accessories

Supported memory card

Product Name (Model Number) Capacity Compatibility
SD memory card 1GB~2GB
SDHC memory card 4GB~32GB *1*2*3*4
SDXC memory card 64GB~512GB *1*2*3*4

*1 Compatible with UHS-I 4GB – 512GB
*2 Use a memory card with a class 10 write speed (10MB/s) or better when shooting HD movie.
*3 UHS with a class 3 write speed is recommended for 4K movie recording.
*4 Performance of UHS-II type memory cards below has been confirmed.
Note: UHS-II memory cards can also be used, but the read/write speed of the memory card will be equivalent to UHS-I.

Brand Series Model number Capacity
Delkin Devices BLACK V90 DSDBV9032 32GB
Delkin Devices BLACK V90 DSDBV9064 64GB
Delkin Devices BLACK V90 DSDBV90128 128GB
Delkin Devices BLACK V90 DSDBV90512 512GB
Delkin Devices POWER V90 DDSDG200032G 32GB
Delkin Devices POWER V90 DDSDG200064G 64GB
Delkin Devices POWER V90 DDSDG2000128 128GB
Delkin Devices POWER V90 DDSDG2000256 512GB
Exascend CATALYST EX128GSDV60 128GB
Exascend CATALYST EX256GSDV60 256GB
Exascend CATALYST EX512GSDV60 512GB
Exascend CATALYST EX64GSDU2 64GB
Exascend CATALYST EX128GSDU2 128GB
Exascend ESSENTIAL EX64GSDU2-S 64GB
Exascend ESSENTIAL EX128GSDU2-S 128GB
Exascend ESSENTIAL EX256GSDU2-S 256GB
HOMAN UHS-II SD Card HM64GBSDV90 64GB
HOMAN UHS-II SD Card HM128GBSDV60 128GB
KIOXIA EXCERIA PRO KSDXU-A256G 256GB
Lexar Professional 1667x SILVER LSD64GCBG1667 64GB
Lexar Professional 1667x SILVER LSD128CBG1667 128GB
Lexar Professional 1667x SILVER LSD256CBG1667 256GB
Lexar Professional 1800x GOLD LSD1800064G-BNNNG 64GB
Lexar Professional 1800x GOLD LSD1800128G-BNNNG 128GB
Lexar Professional 1800x GOLD LSD1800256G-BNNNG 256GB
Lexar Professional 1800x GOLD LSD1800512G-BNNNG 512GB
Lexar Professional 2000x GOLD LSD2000064G-BNNNG 64GB
Lexar Professional 2000x GOLD LSD2000128G-BNNNG 128GB
Lexar Professional 2000x GOLD LSD2000256G-BNNNG 256GB
Nextorage NX-F2PRO NX-F2PRO64G/INE SYM 64GB
Nextorage NX-F2PRO NX-F2PRO128G/INE SYM 128GB
Nextorage NX-F2PRO NX-F2PRO256G/INE SYM 256GB
Nextorage NX-F2SE NX-F2SE128G/INE SYM 128GB
Nextorage NX-F2SE NX-F2SE256G/INE SYM 256GB
Nextorage NX-F2SE NX-F2SE512G/INE SYM 512GB
OWC Atlas Pro OWCSDV60P0064 64GB
OWC Atlas Pro OWCSDV60P0128 128GB
OWC Atlas Pro OWCSDV60P0256 256GB
OWC Atlas Pro OWCSDV60P0512 512GB
OWC Atlas Pro OWCSDV60P1000 1TB
OWC Atlas Ultra OWCSDV90U0064 64GB
OWC Atlas Ultra OWCSDV90U0128 128GB
OWC Atlas Ultra OWCSDV90U0256 256GB
OWC Atlas Ultra OWCSDV90U0512 512GB
ProGrade Digital COBALT 300R V90 PGSD64GBCKNA 64GB
ProGrade Digital COBALT 300R V90 PGSD128GBCKNA 128GB
ProGrade Digital COBALT 300R V90 PGSD256GBCKNA 256GB
ProGrade Digital COBALT 300R V90 PGSD512GBCKNA 512GB
ProGrade Digital Gold 250R V60 PGSD64GBKNA 64GB
ProGrade Digital Gold 250R V60 PGSD128GBKNA 128GB
ProGrade Digital Gold 250R V60 PGSD256GBKNA 256GB
ProGrade Digital Gold 250R V60 PGSD512GBKNA 512GB
SanDisk Extreme PRO UHS-II SDSDXDK-032G-xxxxx*2 32GB
SanDisk Extreme PRO UHS-II SDSDXDK-064G-xxxxx*2 64GB
SanDisk Extreme PRO UHS-II SDSDXDK-128G-xxxxx*2 128GB
SanDisk Extreme PRO UHS-II SDSDXDK-256G-xxxxx*2 256GB
SONY SF-E V60 SF-E64 64GB
SONY SF-E V60 SF-E128 128GB
SONY SF-E V60 SF-E256 256GB
SONY TOUGH SF-G V90 ‎SF-G32T 32GB
SONY TOUGH SF-G V90 ‎SF-G64T 64GB
SUNEAST Ultimate Pro V90 SE-SDU2064GA300 64GB
SUNEAST Ultimate Pro V90 SE-SDU2128GA300 128GB
SUNEAST Ultimate Pro V90 SE-SDU2256GA300 256GB
SUNEAST Ultimate Pro V90 SE-SDU2512GA300 512GB
Wise SD-S SD-S128 128GB
Wise SD-N SD-N128 128GB
Wise SD-N SD-N256 256GB
Wise SD-N SD-N512 512GB
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