Cinema Color Science Showdown: Arri Alexa 35 vs Every Major Camera Brand — Why Fujifilm’s Film Heritage Matters

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Let’s Talk Colors

The 76K expensive Arri Alexa 35 is considered the gold standard when it comes to cinema color science and color quality.

But what if you want to get those awesome colors into a more affordable package? Which brand comes closest to it?

Well, Cinecolor published a color grading demo exploring real-world differences in color science between the Arri Alexa 35 and nearly every major camera brand that shoots in Log format.

The cameras tested are:

IMPORTANT – The True Goal of the Test

There are two things to consider for this test:

  • How good are colors right off the bat (after simple Rec 709 conversion)
  • How much editing is needed, to match the Arri Alexa colors

Sometimes colors right out of camera are quite close to Arri (iPhone/DJI) or already very beautiful (Fujifilm) or quite lifeless (Sony), but in any case, the question is how much editing is needed to match as closely as possible the Arri Alexa 35.

The Result in Short

DJI and iPhone (although can have HDR look), have closest Arri colors. Probably because of small sensor and less editing flexibility, it is important for Apple/DJI to get best possible colors in camera.

Fujifilm was tested with the old F-Log file, not with the newer F-Log2 or the newest F-Log2C. F-Log2C has the best skin tones. With that said, F-Log looks great already. Fujifilm has its own and very beautiful look, and it requires just a bit of editing to come close to the Arri Alexa 35 files. He says:

It’s really impressive what Fujifilm can deliver in terms of color science, even with older X-T4 F-Log. That’s not surprising considering their background in creating film stock. Fujifilm shooters won’t be shocked by the results, but hopefully others, who don’t shoot Fujifilm, will understand why so many are drawn to Fujifilm specifically because of colors.

Nikon and Sony are the files that you have to work on most, because Nikon handles colors very different and has uneven saturation and Sony files look lifeless and drab. But it’s important to note that you can edit them to get close to Arri. It just requires more editing time and skills to get there.

Panasonic is far away from the Arri skin tones. Canon also is not quite close to Arri.

Conclusions in Short

Except for DJI and iPhone (and GoPro), which have a small sensors, you have a huge flexibility with all camera brands and you can edit files to make them look closer to Arri Alexa 35. The only difference is how much you need to edit to get those awesome results.

To get the closest results to Arri with less editing, Blackmagic and Fujifilm are best (after DJI and iPhone).

Fujifilm also has very good colors right out of the box, so you can edit colors if you want to match Arri, but colors look great also without editing.

Sony files really need to be edited, but the good thing is files are flexible.

The results a bit more in-depth

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Fujifilm X/GFX Deals – Final Days for X half Rebate and Unofficial X Deals Still Running

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Updated Fujifilm X / GFX Deals

Full list of Fujifilm Camera, Lens and Instax deals.

Unofficial XF Lens Deals – unknown ending date

Official XF Lens Deals – end January 18

Official X Camera Deals – end January 18

Official GFX Gear Deals – end January 18

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag

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Fujifilm 2026 Predictions by PetaPixel: All Reasonable… Except One!

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PetaPixel shared their predictions for 2026. Regarding Fujifilm they say:

  • PetaPixel says that is not a bold prediction, because they strongly believe it is going to happen: X-TransVI and new processor on X-Pro4 in early 2026
  • Hope: keep X-Trans VI at 40MP but make it faster
  • Fujifilm has too many camera lines, which are more based on design changes rather than hardware changes, so they did hold off on X-Peo4 for so long because they need to make a big hardware change to it
  • Fujifilm could merge X-H2 and X-H2s into one line featuring a faster 40MP sensor
  • X-H3 will come after the X-Pro4
  • Fujifilm will make a digital panorama camera stacking 2 APS-C sensors next to each other. It would sell absolute crazy

Thoughts:

There is a lot of talk these days about the DGO sensors:

I think staying in the 40MP range but using a faster sensor readout is a prediction that makes sense. Although I have no info about X-Trans VI so I have no insight to confirm that or not.

The idea of merging the X-H/S lines into one single X-H3 is something we discussed here. There are Pros but also important Cons to consider with such a move, so make sure to read this article.

As far as X-Pro4 goes, the X-Pro is certainly the one camera most in need for a refresh, so it’s understandable that they think it will be next.

So far all PetaPixel predictions seem reasonable.

All but one!

PetaPixel predicts the Fujifilm TX-3 panorama camera in 2026. To my knowledge, if Fujifilm will make one, then it would come in 2028, because 2028 marks the 30th anniversary of the Fujifilm TX-1. But at this point I don’t know if Fujifilm has decided to really make it or not.

What we know for certain will come in 2026 are the Fujifilm X-T6 in the second half and a compact camera with 1″ sensor.

But let us know your predictions in the comments below.

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To Split, or Not to Split: Should Fujifilm Merge the X-H2 and X-H2S Into One X-H3?

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Merging the Lines?

I recently asked you whether you’d prefer a DGO or DCG sensor on future Fujifilm cameras.

The results of the survey is here.

But while reading through the comments, something else caught my attention. FR-reader TammyLieJohnes wrote:

But I believe there will be just one Fujifilm X-H3 camera, no ‘S’ and ‘non-S’ model.
It’s going to be stacked 40MP sensor, I hope DCG so we don’t loose so much on e-shutter

That comment raises an interesting and very relevant question: should Fujifilm merge the X-H line into a single flagship model?

Two X-H Cameras, Two Different Philosophies

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Fujifilm Celebrates Classic Chrome With New Videos and Recipes by X Photographers

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Fujifilm has started publishing promo videos about some of their film simulations. You can see both videos in this article.

  • Classic Chrome – Relive a Golden Age
  • Provia – Vivid Memories

Also, a couple of Fujifilm X Photographers have also shared their Classic Chrome based film simulation recipes. You can take a look at their videos below, and if you particularly like a specific look, you will find the settings inside those videois.

A few weeks ago Fujifilm has also published their first official Film Simulation recipe called FRGMT BW, and it is baked into the menu system of the new Fujifilm GFX100RF Fragment Edition.

Classic Chrome Recipes

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