Fujifilm has announced the Fujifilm Instax Mini LiPlay+, the new Soft Glitter Film and an updated Instax Mini Link App for Nintento Switch.

Press Release and Launch Videos

Mapcamera, the largest retailer in Japan, published its sales ranking for September:

1. Ricoh GR IV
2. Fujifilm X-M5
3. Fujifilm X-E5
4. Ricoh GR IIIx
5. Canon EOS R6 Mark II
6. Sony α7C II
7. Sony α7IV
8. Hasselblad X2D II 100C
9. Canon EOS R5 Mark II
10. Nikon Z f

It’s interesting to note that the Fujifilm X-M5 was able to outsell the Fujifilm X-E5. But there is a reason for that: probably also in Japan the most sold version was the Fujifilm X-E5 with XF23mmF2.8 kit lens, and that combo is mostly unavailable also in Japan.

Also, for several months now the Fujifilm X half was on the top positions of the ranking, but now it disappeared from the top 10.

The true king of the ranking remains the Ricoh GRIV, who jumped on top of the ranking. It’s just more puzzling why Fujifilm has not yet kicked out an X80, which would be its most logical competitor.

• Wake Up, Fujifilm: Ricoh GR IV Pre-Orders Soar, Monochrome on the Way – Where’s the X80 and X-Pro Monochrome?
• Final Call for Fujifilm X80: Closing the Gap between Premium Smartphones and X100VI
• Fujifilm X-M5 vs X80: Has the X80 Dream Just Been Shattered?

via digicame-info

Finally also the black Fujifilm X-E5 with XF23mmF2.8 kit is available for order at Amazon for regular price shipped and sold by Amazon.com.

If you place your order now, it will ship between October 18/20.

At the time of this post, the X-E5 kit is marked as the best selling new mirrorless camera new release.

The X-E5 kit is sold out at BestBuy, not yet available at Nuzira here and Moment here, and available with a “slight delay” on Adorama here (no firm dates given).

• Fujifilm X-E5
  BHphoto / Amazon US (black body/kit – silver body/kit) / Adorama / Moment / Nuzira / BestBuy / Paul’s Photo

The 5DayDeal Giveaway is now live.

You can enter for free here.

You have a chance to win the wrong APS-C cameras :D, but also the DJl Flip Drone and more. You can check out the full list of prizes here.

Also, you can actually already grab the deal now with a early bird discount. When the official deal goes live, you’ll be able to save “only” up to 95% on all sorts of educational content, presets and more.

Fringer has released firmware updates for their Fujifilm X and GFX AF adapters.

Fringer EF-GFX Pro
2025/10/11
Version 2.10

1. Added following lenses to the tested and optimized lens list:
   1) SIGMA 150mm F/2.8 APO EX DG HSM Macro
   2) Canon EF 600mm f/4L IS USM + 2X
   3) Canon EF 400mm f/2.8 L USM
   4) Canon EF 400mm f/2.8 L USM + 1.4X
   5) Canon EF 400mm f/2.8 L USM + 2X
   6) LAOWA 180mm f/4.5 1.5X Ultra Macro APO
   7) LAOWA AF FF 200mm f/2 C-Dreamer
2. Fixed AF issues for some lenses of the following models: Lens didn’t get recognized by the adapter due to different lens version.
   1) SIGMA 150-600mm F5-6.3 DG OS HSM C015/S014 + 1.4X
3. Added in-body vignetting and distortion correction profile for the following lenses.

Note: We have fixed the IBIS performance issues when activating in-body correction functions. Now there is no need to turn off the auto corrections for IBIS. But if you prefer to manually set the correction in camera menu, you may still disable the auto corrections. To disable it for individual lens: change the corresponding configuration item’s value to 0.

Download firmware and releases notes here.

Fringer EF-FX Pro III/II, EF-FX Ultra, EF-FX II
2025/10/11
Version 2.90

1. Fixed compatibility issues with some of TAMRON SP 28-75mm F/2.8 XR Di LD A09 lenses
2. Added following lenses to the tested and optimized lens list:
   1) SIGMA 150mm F/2.8 APO EX DG HSM Macro
   2) Canon EF 400mm f/2.8 L USM
   3) Canon EF 400mm f/2.8 L USM + 1.4X
   4) Canon EF 400mm f/2.8 L USM + 2X
   5) LAOWA 180mm f/4.5 1.5X Ultra Macro APO
   6) LAOWA AF FF 200mm f/2 C-Dreamer

Download firmware and release notes here.