Fujifilm X-Pro2: USA: BHphoto  / AmazonUS / Adorama / EUROPE: AmazonDE / AmazonUK / WexUK / PCHstore / AmazonITA / AmazonFR / AmazonESP /   AUSTRALIA: CameraPro

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Interesting dpreview interview with Fuji Managers Mr. Toru Takahashi and Toshihisa Iida. Here a few excerpts:

Mr. Takahashi – you mentioned in your presentation at the press conference that Fujifilm is not interested in becoming involved in a ‘pointless technical race’. What did you mean by that?

We think that the most important thing is overall image quality. So for example just increasing [pixel count] won’t make a better picture. We [also] need better high ISO image quality. It’s always a tradeoff, and to find the optimal point is very difficult. That’s the reason we why we picked the APS-C image format. […] If we increased to 28 or 30MP there would be more disadvantages than advantages

What are the essential ingredients of the Fujifilm X-series?

Product design is a key point of differentiation. We do this by ourselves. So sensor design, although we don’t make the sensors by ourselves. We design our processors, but of course we do not manufacturer them so we require other companies. […] So [the sensor in the X-Pro2] is a good example. This is a 24MP sensor that can produce something like 30-36MP equivalent resolution. Design is our strength I think. And lenses. We have very strong lens design capabilities. Lenses, we have our own technologies, we make lenses by ourselves.

What kind of company will Fujifilm’s camera division be in five years’ time?

We’d like to be at least in the top three companies in the camera business by market share.

And the other company [along with Canon and Nikon] of course is Sony…

Sony has a big advantage, they make their own sensors. That is a very big advantage for them, but they are weak in lenses.

And they are weakened by having so many formats. APS-C, full-frame, [across both] DSLR and mirrorless. So their lens division must be under a lot of pressure!

Where are the remaining gaps in the X-series lens lineup?

Customers are requesting more compact lenses. Our 35mm F2 is one example. So we may need to supplement this lens [with others of this kind]. And also photographers are challenging us to make more telephoto primes. And astrophotographers want fisheyes, and also [we have requests] for tilting lenses. So although the volume [of those products] might not be as big, photographers are asking us.

Fujinon XF100-400: USA: BHphoto / AmazonUS / Adorama / EUROPE: AmazonDE / AmazonUK / AmazonITA / AmazonFR / AmazonESP / PCHstore / WexUK / AUSTRALIA: CameraPro

Fujifilm X70: USA: BHphoto / AmazonUS / Adorama / EUROPE: AmazonDE / AmazonUK / AmazonITA / AmazonFR / AmazonESP / PCHstore / WexUK / AUSTRALIA: CameraPro

Fujifilm X-E2s: USA: BHphoto / AmazonUS / Adorama / EUROPE: AmazonDE / AmazonUK / AmazonITA / AmazonFR / AmazonESP / PCHstore / WexUK / AUSTRALIA: CameraPro

All around the world shared by Don Pino

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TOP FXF THREADS TOC

– Episode 17: X-T2 rumors :: X-E3 wishlist :: Lens Advice on Primes :: Move from 56mm to 60mm & more
– Episode 16: Are Optical Viewfinders Really Necessary? :: Reuters Banned RAW :: Fuji Vs. Leica lens & more
– Episode 15: X-Pro2 launch, keep or sell your X-Pro1 :: XF16mm Feedback? :: Is the Fuji X-T1 really water proof & more
– Episode 14: For those of you who don’t trust the X-T1 autofocus :: Another thought on the X-Pro 2 :: Weddings with just primes & more
– Epsiode 13: Medium Format Fuji Poll :: Fuji Fun Trumps Everything else :: Why is this Lens a Stupid One? & more
– Episode 12: Ken Rockwell blasts the X-T10 : My Favorite Photography Quote : X100R Wanted & more
– Epsiode 11: Help me thin my lens collection + X camera wishlist + Portable Solar Charging Solutions + the XF 27mm is Fuji’s best lens & more
– Episode 10: Convince me not to dump my X stuff : Great X-T1 off camera flash setup : X-T10, Used X-T1 or Keep X-E2 & more
– Episode 9: Is the Panasonic GX8 the X-Pro2 I’ve been waiting for? :: Your least used Fuji features :: GAS Problems & more
– Episode 8: Will Fujifilm Be Seduced By the “Dark” side? :: Save me from my GAS! :: My main issue with FW4 & more
– Episode 7: HELP ME choose my first FUJI X : Your fantasy Fuji X features : 23 vs 27 for Street Photography & more
– Episode 6: 5 Things Fuji is doing Horribly Wrong – Firmware 4.0 Feedback (and bugs?) – Share your Workflow & more
– Episode 5: The New Leica Q :: Firmware 4.0 Beta :: Fuji X Wedding Photography Chat :: LR 6.1 & more
– Episode 4: POLL: No In Body Image Stabilization, do you bother? :: Old Lenses For Dummies & more
– Episode 3: Which 3 primes combo is your ideal setup? :: X-PRO2 wishlist :: Be careful with thumb grips :: Sensor dust & more
– Episode 2: CLASH of the FUJIS: X-PRO2 Vs. X-T2 :: X-T1 Vs. X-T10 :: 14mm Vs. 10-24 :: 16mm Vs. 23mm :: 90mm Vs. 56 APD & more
– Episode 1: Why do (some) People Hate Fuji? * Mock-Up X-T10 Vs. Real X-T10 (with XF 35mmF2 WR) * X Lens wishlist & more

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Fuji X Rumors

shared by FX Admin Live from Tokyo

shared by Patrick FR Fuji X-E2s rumors

shared by Patrick FR XF100-400 rumors

General Discussion

shared by Ian Datz Buying Camera this week. FUJI XPRO 2 vs. X100T vs. XT1 . Please help

shared by mano76 Witch camera and lens I should bring to London?

shared by XtJerry Notebook or Ultra Book for travel

shared by paulhphotography Which lenses should I take to Thailand?

Fuji X System

X-T1 / X-T10

shared by Tom X-T1 Firmware 4.20 SUSPENDED

shared by drsnake tripod screw disappeared ???

shared by Soblessed1967 Long exposure help

shared by cale33 Flash and level

shared by Mb.kinsman XT1 write errors with UHS-II cards

X-PRO1 / X-Pro2

shared by johnortt Limitations of the X-Pro1 compared to the newer cameras (Hardware and Firmware)

X-E1/X-E2 / X-E2S

shared by elmacus Flashing display.

shared by asathor X-E2 needs formatting with 32GB SD cards

Fuji X Lenses

shared by Fred4hp New Fujifilm XF 100-400mm f/4.5-5.6 R LM OIS WR Dilemma

shared by Fpotter Which lenses are waterproof?

shared by iSilentP 60mm bokeh samples – Very pleased

shared by jabecker85 Sharpness 56mm 1.2

shared by JadePixel Macro choice question.. 

shared by macrograFX  HandeVision IBELUX 40mm f/0.85 Couldn’t Resist at $799

Adapting lenses to Fuji X

shared by Palmnell Does Anyone Use Any Of The Following Lenses……….

X100S/T – X70

shared by Paul Crespel X100T VIEW MODE PROBLEM

shared by porksisig Is Fuji still committed to the x100 line? Still worth it?

shared by Stockografie What should the successor of the X100T be like

ACCESSORIES

shared by Patrick FR New Flash for Fuji Announced: Metz 44 AF-2! Full Specs 

IMAGES

shared by Xing Tibet 2015

shared by Erez Fuji XPro1 in India

shared by Harlem Castles and Gardens (Open Thread)

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landscapes with fuji x shared by papedo

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Night photography shared by bryanminear

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Night photography shared by FearTheXNoob

The Naked X-Pro2

Check out the excellent article on The Verge that goes inside Fuji’s X series manufacturing process in the Japanese Sendai Factory. Very interesting.

Read Rico’s highly praised comprehensive X-Pro2 First Look here

Pre-order Options

Fujifilm X-Pro2: USA: BHphoto  / AmazonUS / Adorama / EUROPE: AmazonDE / AmazonUK / WexUK / PCHstore / AmazonITA / AmazonFR / AmazonESP /   AUSTRALIA: CameraPro

Fujinon XF100-400: USA: BHphoto / AmazonUS / Adorama / EUROPE: AmazonDE / AmazonUK / AmazonITA / AmazonFR / AmazonESP / PCHstore / WexUK / AUSTRALIA: CameraPro

Fujifilm X70: USA: BHphoto / AmazonUS / Adorama / EUROPE: AmazonDE / AmazonUK / AmazonITA / AmazonFR / AmazonESP / PCHstore / WexUK / AUSTRALIA: CameraPro

Fujifilm X-E2s: USA: BHphoto / AmazonUS / Adorama / EUROPE: AmazonDE / AmazonUK / AmazonITA / AmazonFR / AmazonESP / PCHstore / WexUK / AUSTRALIA: CameraPro