A Moment of Glamour for a Forgotten Fujifilm Camera

Anyone remember this camera?

Nope?

In fact, even Fujifilm itself might have forgotten about this little beauty — so much so that it never got a successor.

That’s why we had to include it in our list of the Top 10 Fujifilm camera flops of all time:

• Top 10 Fujifilm X Camera Flops and 10 Errors Fujifilm Should Avoid in Future

But to be fair, it didn’t flop because it was a bad camera. Far from it. It was compact, stylish, and wonderfully portable, earning praise from many photographers for its looks and design.

What really doomed it was its overly complicated manual lens ring — that pull, twist, click dance nobody really wanted to perform every time they turned the camera on. Elegant design met awkward usability… and sadly, usability lost.

Did you guess the camera before I said it?

The TIME Magazine declared the Fujifilm Instax Wide EVO one of the best inventions of 2025.

Some of the other products winning in the electronics category are:

• Pentax 17
• Apple AirPods Pro 3
• Belikn Stage PowerGrip
• Belkin Switch 2 charging case
• 70mai Dash Cam 4K Omni

Down below you can read the press release and access all the links.

• Fujifilm Instax Wide EVO
  BHphoto / Amazon US / Adorama / Amazon DE / Amazon UK / Amazon IT / Amazon CA / PCH store
• Fujifilm Case for Instax Wide EVO Camera
  BHphoto / Amazon / Adorama

Press Release

The 2025 Photography Bundle just launched. You can claim $1,000+ worth of Pro level courses, tools, and creative assets for as little as $98.

You can check out wha’ts included here.

The black Fujifilm X-E5 with XF23mmF2.8 bundle is now in stock at Amazon here in limited numbers.

This one is shipped and sold by Amazon (see screenshot above), but there are also third parties who sell it via Amazon.

• Fujifilm X-E5
  BHphoto / Amazon US (black body/kit – silver body/kit) / Adorama / Moment / Nuzira / BestBuy/ Paul’s Photo
• XF23mmF2.8 R WR
  USA: BHphoto / Amazon US (black – silver) / Adorama / Moment / Nuzira / BestBuy/ Paul’s Photo
• X-E5 Worldwide
  UK: WexPhotoVideoUK / AmazonUK / ParkCameraUK
  GER: AmazonDE / CalumetDE / Fotokoch
  EUR: 50.8 Shop / PCHstore / AmazonFR / AmazonIT / AmazonES / AmazonNL
  CAN: Amazon CA / Camera Canada
  Worldwide: Amazon of Your Country
• XF23mmF2.8 Worldwide
  UK: WexPhotoVideoUK / AmazonUK / ParkCameraUK
  GER: AmazonDE / CalumetDE / Fotokoch
  EUR: 50.8 Shop / PCHstore / AmazonFR / AmazonIT / AmazonES / AmazonNL
  CAN: Amazon CA / Camera Canada
  Worldwide: Amazon of Your Country

The Fujifilm X100VI is now in stock in both colors at BHphoto.

Until today, the units always sold out very fast, but lately it didn’t take BHphoto that much time to re-stock X100VI units.

So can we celebrate the end of the shortage? Maybe not yet, since the X100VI is still out of stock at many other stores, but it seems that things are slowly getting better and better.

• Fujifilm X100VI in USA
  BHphoto (black & silver) / Amazon (black & silver) / Adorama / Moment / Nuzira