FujiRumors had birthday just a few days ago.
Now it’s time to celebrate Fujifilm, as today they turn 86 years old!
In these 86 years, Fujifilm has proven to be an innovative and creative company, that was able to smartly maneuver around some serious crises and find new solutions in a rapidly changing market.
Also, Fujifilm was able to succeed, where other tech giants (Samsung) failed: enter the highly competitive camera market and experience a steady grow, that puts it in the third position of the global mirrorless camera sales ranking.
And while having a glorious history is nice and good, Fujifilm should not rest on its laurels. The camera market is shrinking, and it will require, once again, all the creative and technological energy inside Fujifilm, to remain competitive and profitable.
So, from all my heart, I wish happy birthday to Fujifilm, and I think the best way to celebrate its birthday, is the documentary I share below, about how Fujifilm was able to survive the digital age. Note how at minute 35, the manager says:
I had announced that we would protect the photograph culture. No matter how small it gets…we might downsize production, but we would keep the culture alive and protect it. The culture of photographs is one that mankind can do without…No matter what we will not get rid of photography.
You may say what you want about Fujifilm, but I think we can all agree, that Fujifilm has a massive photographic culture, that one can feel, even when he picks up a digital camera.
This happens, when the top manager responsible for digital cameras inside Fujifilm says he actually does not like digital cameras, but he loves film.
Or when the guy, who designed the original X100, tells the story about his father, his cameras, and how this inspired him to design the first Fujifilm X series camera.
Keep up being creative and inspired, Fujifilm!
All the best, from Patrick and from all other fellow Fujifilm lovers reading this blog.
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Documentary: How Fujifilm Survived the Digital Age
video via video.toggle