Five Reasons Fujifilm Won’t Make a Full Frame Fujifilm X100

DPReview published a list of 5 reason, why Fujifilm won’t make a full frame X100 camera.

  1. A larger sensor would add size and weight, mitigating a major X100 selling point
  2. Such a product would cost a lot to develop and manufacture
  3. The result would be a very expensive camera – reducing its potential audience
  4. A move to full-frame would annoy and worry existing loyal Fujifilm APS-C customers. Also, if Fujifilm announces any full frame camera, could look like a massive vote of no confidence in APS-C
  5. The risk of cannibalization within existing lineups is too great

And what about a medium format X100 then? DPR writes:

So might Fujifilm build a medium-format X100? There’s an argument to be made that it makes sense in a way that full-frame just doesn’t. Medium format would offer an increase in potential image quality over full-frame (albeit relatively modest – about 2/3EV), a significant leap in image quality over APS-C, it’s a major part of Fujifilm’s brand identity, and the larger format is a key differentiator for Fujifilm compared to competitive manufacturers.

Well, I won’t enter the argument about the “relatively modest” advantage of the Fujifilm GFX over full frame. This is a thesis DPR started pushing back in 2017, and FujiRumors comprehensively answered it in the article “DPReview Recommends 3 Full Frame Cameras Combined over 1 Fujifilm GFX“. Also, in the meantime something called Fujifilm GFX100 hit the market, with the newest sensor technology.

For the rest, the whole 5 reason list makes sense. Check out the full in-depth article at dpreview.

And one could also add one more ;)

  • full frame offers a “relatively modest” advantage over APS-C, and also has a couple of disadvantages over APS-C, that you can read here

Popular photography industry insiders, claimed that APS-C is the actual sensor size sweet spot. Keep in mind, they said “sweet spot“, not “automatically the best tool for everybody“.

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Let’s Unveil the Big Mystery… FujiRumors lives in Locked Down Italy! And Precisely in…

Fellow FR-readers,

These are surreal days, for many of us.

Personally I live under lockdown since a couple of days.

I don’t have to go school anymore, but we teachers tried to organize with online lessons. So I am busy the same as before, if not more, to try to organize skype lessons, send material online, correct and so forth.

I only leave my little rented apartment to bring out my dog or buy food. For the rest, I never leave my apartment.

This is a sacrifice so many are doing these days, here in Italy, which is now the epicenter of the Cornavirus outbreak, especially North Italy, which is where I live.

And more precisely, I live in some of the most beautiful and photogenic mountains of the the world, the Dolomites.

I’ll be honest…

It’s not easy to focus on FujiRumors these days. I mean, I haven’t seen nor hugged my mother since 1 week now, as she is older, and so in high risk, when it comes to the virus. I haven’t met any friend. Then there is the teaching, which I am not prepared for to do online, and I now study how to manage it best.

But I am optimistic from nature, and I believe we will all come out of this soon.

In the meantime, here are some of the good things that happen in these days living locked at home:

  • I cleaned all my camera gear perfectly, read to go out and shoot again when all this over
  • I finally cached up with some of the photo editing work
  • I have a lot of time with my wife
  • I really have a lot of quality time with my wife ;)

So, the mystery is unveiled. Now Fujifilm knows, where to find me ;).

Wherever you live, I wish you to stay strong, healthy and happy, even during this complicated times.

We will come out of it… and we will finally be able to get out with our Fuji gear again, and capture all the beauty, that we miss so much in these days locked at home.

love you guys,
Patrick

P.S.: when all this is over, come and visit Italy. It will be the trip of your lifetime. And if you are in Dolomites area, drop me an email ;).

Tales of the Fujifilm X-T4: Tale 1 – Versatile Performance

Fujifilm just started the “Tales of the Fujifilm X-T4” series.

Today they published their 1st part. You can read some excerpts below.

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→ Top X-T Community: Fujifilm X-T facebook group
→ Top X-T Page: Fujifilm X-T Page

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