Meet Fujifilm GFX Shooter Luca Locatelli, 2020 World Press Photo Award Winner

As you might know, photographers using Fujifilm cameras creamed off all the top awards at the World Press Photo Awards 2020.

Fujifilm X/GFX shooters’ triumph put even the most hardcore Fujifilm APS-C mockers like Mr.”LOL Fuji” into an uncomfortable position.

In fact, after tons of videos celebrating the infinite virtues of full frame and the horrible shortcomings of APS-C, when commenting the World Press Photo Awards, suddenly Mr. LOL Fuji showed a momentary lapse of reason, and said that the camera does not matter, but the results matter.

Sure, he was not yet able to say “damn, also those APS-C Fujifilm cameras can deliver bloody awesome and professional award winning results. Maybe I was wrong all the time“. But he will eventually get there, one day.

Deconstructing wrong believes and notions that are calcified deep in our nerdy brains can take time. But Fujifilm X shooters are cool cats, and will hug Mr. LOL Fuji big time, when this happens.

Just one tip, read the manual first, Mr. LOL Fuji… and be creative. Creativity is like having a 8×10 digital sensor in your brain. Trust me, inspiration matters more than which image is sharper if seen at 500% magnification ;).

Anyway, Fujifilm is continuing to interview the photographers behind those Award Winning images.

The first interview was with Alain Shroeder (we reported here), winner of the World Press Photo overall stories category. It’s an interesting one, make sure to check it out here.

This time they interview Luca Locatelli, 1st Prize for environment story in 2020 Word Press Photo Contest.

Fellow Fujifilm shooter Luca used a Fujifilm GFX100, hence a camera with a sensor 70% bigger than full frame (that’s for the nerdy folks able to read until here ;)).

He is interviewed by one of the most popular Fujifilm managers, Makoto Oishi.

Here is a summary of the interview:

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Fujifilm X-T4 Firmware Update Released

Fujifilm released firmware updates for Fujifilm X-T4. [Note: in the original article I wrote also about X-A7 firmware, but that was the one released a few days ago, I removed that part now].

Fujifilm X-T4 ver 1.01 – download here

  1. The phenomenon is fixed that the battery in the camera body cannot be charged by the bundled AC adapter when the USB POWER SUPPLY SETTING is changed to OFF from ON (default setting).
  2. The phenomenon is fixed that repeated turning on and off a camera delays the set time.

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→ Top X-T Community: Fujifilm X-T facebook group
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Viltrox 33mmF1.4 and 23mmF1.4 Firmware Updates Released

Viltrox has released firmware updates for the following Fujifilm X mount autofocus lenses

Both bring the following big fixes and improvements:

  1.  Solved the problem of unreasonable jump to A mode at f 1.4
  2. Optimized the problem of inaccurate position at infinity, resulting in blurring of auto focus at long distance
  3. Solved the problem of not being recognized on X-T100, and prevented flashing screen after booting on some camera models
  4. Optimized the waiting time after releasing the shutter on X-T20
  5. Optimized the problem of displaying errors on EXIF

Go to the Viltrox firmware download page here to get the latest firmware update.

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Fujifilm USA offers 70% Discount on X/GFX Gear Check & Cleans

FR-reader Marco contacted me today, letting me know that Fujifilm USA has a sweet promotion running on Fujifilm X/GFX gear.

You save 70% on check & cleans.

You can check out all details at fujifilm-x.

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About my Fujifilm X-T4, my New Vlogger Career and the Crucial Question: did I get X-T4 in Black or in Silver?

So it happened.

After a long wait, today I received my Fujifilm X-T4. And it comes just at the right time.

As a teacher, I am homeschooling since beginning of March. And I film a lot of lessons that I upload on my youtube channel, such as a brief overview over the history of film and cinema, as you can see from the thumbnail of my secret youtube channel only my students can see.

I did share my vlogging setup here, with my main camera being my Fujifilm X-E3, which isn’t the ideal vlogging camera. One time I filmed myself, talking into the camera, and when my wife passed behind the camera, she asked me why the screen is off. You got it, it run out of battery and I talked into a dead camera. That’s when I started to run my X-E3 via camera remote app, to be able to see myself.

But now I have a selfie screen… thank you X-T4 :).

And overall, I must say that vlogging isn’t as easy and fast as it seems when you watch those 6 minutes youtube videos.

My 20 minutes lesson about the history of cinema video cost me 12+ hours of work spread over 2 days. Write the text, find the images and video clips to use during my talk, set up my gear, film everything, edit in Final Cut Pro, realize how many things I could have done better, hear my wife saying “knowing you, you’ll film it all again“. And so I did, I wrote everything again, I filmed it again, I edited again and finally uploaded everything.

In short: now I work at least 4 times more for my teaching job as before, but at least I keep up getting emails from parents and students, who are extremely happy by the quality of my online lessons and (don’t tell the others), they say I am the one teacher, who puts the biggest effort and passion into homeschooling. Makes me totally happy, but on the other hand I am exhausted.

So, my respect to all vloggers, who entertain us on youtube. I know how much work you put into this.

Anyway, my X-T4 is here, and I am totally happy!

I unboxed it in front of my wife, and the first thing she said was “wow, that’s so beautiful“. So we got approval here ;).

I surely will not have time to shoot all that much with my X-T4, at least not until June 16, which is when school ends. After that, maybe… if there is not another lockdown.

For now I am sorry if I can’t deliver images from my amazing dolomites on my instagram page.

But teaching is my day job and simply has priority. We Italians pay a horrific amount of taxes, and I think public schools should honor that with great service towards students.

But after June 16, I am free. And you bet… that X-T4 will work like hell here on my mountains. Can’t wait for it.

Oh… and for the first time ever, I got a silver Fujifilm camera. I just had to try one time. And I must say, it looks pretty damn vintage, even more so if you flip the LCD screen inwards, so you don’t see the LCD at all.

So far… I LOVE IT!

P.S.: Yep, I also got a spare battery and the BC-W235 dual charger.

→ Top X-T Community: Fujifilm X-T facebook group
→ Top X-T Page: Fujifilm X-T Page