Fujifilm just released the new Firmware for all X-series cameras and for the XF50-140. This firmware adds XF35mmF2 and 1.4x Teleconverter support. X-A1, X-M1 and X-E1 also get Windows 10 support. All download options here. Download the Fuji X-T1 Firmware ver. 4.10 here.

When updateing the XF50-140 FW here, upgrade the firmware of a camera to the latest version first and then upgrade the firmware of your lens.

XF35mmF2 WR: USA: AmazonUS / BHphoto / Adorama / EU: PCHstore / AmazonUK / AmazonITA /
1.4x TeleConverter: USA: AmazonUS / BHphoto / Adorama / EU: PCHstore / AmazonITA /

MUST READ:  XF 35mmF2 WR X-Pert Corner First Look
MUST READ:  1.4x TC X-Pert Corner First Look

cheers
Fuji X Forum, Facebook, Google+, RSS-feed and Twitter

The latest Fuji financial report shows one more time, that it’s still the Fuji Instax world that keeps pushing Fuji’s imaging division into profits. Instax sells even better than expected, which is why “the targeted sales volume of instax for this FY has been raised from 4.6 million units to 5.0 million units.”

And what about the electronic imaging business (all kind of digital cameras & lenses)?

Overall the sales in the electronic imaging business decreased “due to a decrease in the sales volume with the shift to high-end models […] in the optical device field, the overall sales decreased, due to weak sales of camera modules for use in smartphones”

The report says the X-series sells strong, and a special mention goes to the Fujifilm X-T10.

“The sales of premium digital cameras X-Series centering on the interchangeable lens camera,  FUJIFILM X-T10, launched in June 2015, were strong. FUJIFILM X-T10 can realize outstanding image quality and comfortable operability with a compact and  lightweight body.”

Good to know that I’m not the only one, who suddenly felt an unexpected attraction to the Fuji X-T10.

The reports can be found here at fujifilmholings.

The Real Winner for Fujifilm: the brand new Instax Mini 70... with Selfie mirror!

The X series line-up began in March 2011 with the introduction of the Fuji X100. Now Fujifim decided to celebrate the 5 years X-series anniversary with a worldwide contest, launched via fujifilm-x.com. Join the contest by submitting your photo, and you might be on of the lucky 100 winners, whose picture will be also displayed at the big Fuji photo exhibition in January 2016 at the Fuji Headquarter… and winner of a prize worth $300!

“Fujifilm will be hosting a photo exhibition at their Headquarters in Tokyo to showcase the passionate and creative photography works of 100 renowned professional “X-Photographers” along with 100 professional or enthusiast “X-Users”.

Fujifilm invites X series users from around the globe to join the celebration and take part in the contest by submitting their favorite photo taken on an X series camera for entry.

A total of 100 photos will be selected by a judging panel of professional photographers, printed by Fujifilm experts and then displayed at the photo exhibition in January, 2016“

I really really really really would love to be there to see the exhibition, but even if I could fly to Tokyo, I doubt anyone of the Fuji Guys would be happy to see me at their Headquarters.

So I’ll stay here at the FujiRumors headquarter, a rented 65 square meter apartment, hoping to be able to make my own party… by … who knows, maybe pre-ordering the Fujifilm X-Pro2 ;) .

good luck to all of you,
Fuji X Forum, Facebook, Google+, RSS-feed and Twitter

According to Reuters, Sony will have one less competitor in future, since they are about to purchase Toshiba’s sensor business for $165 million! Currently Toshiba manufactures the 2/3 sensors of the X30 and XQ2 for Fujifilm.

Obviously, less competition is not a good thing for us customers.

Regarding camera sensors, Sony’s main two competitors left are Canon and Samsung. The first is developing a 250MP APS-H sensor (source – CanonWatch), the latter will kill the NX camera line (Samsung NX1), which, in my opinion, was the most exciting product shown at the last photokina , and not only because of its great 28MP sensor (source – mirrorlessrumors).

The growing sensor hegemony of Sony (who recently split up its sensor division into a separate company) is one more reason to hope that the almost mythological Organic Sensor developed by Panasonic & Fuji (partnership announcement back on June 2013) will see the light of the day as soon as possible. However, if we can trust latest rumors shared at 43rumors here, it will still take 2 or 3 years before it will be ready. As rumored here, too much battery drain and heat generation could be one of the problems Fuji and Panasonic have to sort out.

have a GREAT weekend,
Fuji X Forum, Facebook, Google+, RSS-feed and Twitter

The more, the merrier!

Lensbaby just announced their Composer® Pro II with Edge™ 50 Optic. Samples, Specs & Price at BHphoto.

XF35mmF2 WR: USA: AmazonUS / BHphoto / Adorama / EU: PCHstore
1.4x TeleConverter: USA: AmazonUS / BHphoto / Adorama / EU: PCHstore

XF35mmF2 WR:  X-Pert Corner First Look
1.4x TeleConverter:  X-Pert Corner First Look