Fujifilm has officially announced the next Fujifilm X Summit for September 12, which is old news for FujiRumors readers because thanks to our sources we told you the date already in early July here.
I can’t write more right now, because I am hiking in the Dolomites. But I always have my MacBook Pro 13 M1 with me, so you guys don’t miss anything and will always be the first to know by following FujiRumors.
You deserve the fastest and most accurate coverage 24×7 365 days a year. And you’ll find that only here ;).
And now… a mountain hut is waiting for me… and a beer… or two ;)
Oh, and here is what is said in the video:
X-S20 very well accepted
X App will be continued to be upgraded and expand functionality in near future as well
GFX challenge Grant Program updates (15 winners)
GFX challenge Grant Program will for 2023 will start with prizes like $10,000, GFX gear and more. Applications end October 15
September 12 X Summit in Stockholm
X Summit = announcement by Fujifilm including testimonials by Photographers
FujiKina Stockholm on September 13
Fujikina = hands on event setup by Fujifilm for people to get hands on with the latest equipment. Like a trade show
During a photography show in Shanghai, Venus Optics has displayed the Laowa CF 8-16mm f/3.5-5.0 APS-C lens for Fujifilm X mount. Some specs and images are now appearing at the Chinese social media micorblogging platform Weibo for example at 独立摄影师联合会 and 相机笔记et.
All images and specs available so far are shared in this article.
On a recent visit to Japan, Johnnie had the chance to visit FUJIFILM’s new design center and talk to Aida-san, who designed the Fujifilm X-S20, other cameras as well as the legendary cooling fan, and Nagai-san, who was in charge of designing the camera User Interface.
Above the video (and below some excerpts from it). Check out also the article on CineD here.
When the planning for a new product starts, we list all the new features and requirements for improvements on existing features are advised
User interface (UI) designers design the UI to make the UI it easy to use
the challenge was to keep size small despite using a much larger battery
the cooling fan solution was appreciated by the users
designing the grip is always difficult. In prototype stage they let several people with different sized hands hold the camera to get to the best shape possible
Aida-san is proud of having designed a small camera that achieves a comfortable balance between size and comfort
her dream camera to design would be a film camera
when asked if it would be possible, thanks to AI, to talk to the camera and dictate the settings to it, Nagai-san said it would be possible. The X series supports 35 languages, so it might be hard to support them all
subject detection incorporates the learning effects of AI
more AI features will be added in future
it’s important to continue to explore the possibilities of AI for photography
Nagai-san is particularly proud of designing the menu for the new Vlog mode
Fujifilm wants to design a UI that satisfies everyone from first-time camera users to professional photographers