CONGRATULATIONS: Fujifilm USA Proudly Introduces 16 New Photographers to its U.S. X-Photographer Program

Back in July, Fujifilm announced significant changes in their Fujifilm X Photographers program, including an explanation on the 3 step on how you can become an official Fujifilm X photographer. If you want to know all the details, check out this article.

Now Fujifilm USA just announced 16 new Fujifilm X Photographers.

I already follow the wonderful work of some of the new official Fujifilm X photographers whereas I am not so familiar with the creative work of others, but I’ll catch up now and make sure to check them out.

You’ll find all the details down below in the press release.

Well done guys, and looking forward to be stunned by your photography.

Press Release

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Lensbaby Spark 2.0 with Sweet 50 Optic Announced

The Lensbaby Spark 2.0 with Sweet 50 Optic has been announced. It’s available also for Fujifilm X mount.

  • FUJIFILM X lens mount.
  • Flexible, accordion-like body design resembles the Original Lensbaby from 2004 and enables tilting the optic up to ~30° in any direction.
  • Unique squeeze-to-focus, squeeze-to-tilt design requires a fun “dance-like” process of achieving sharp, selective focus with creative distortions and blur.
  • Accepts various optics from the Optic Swap System.
  • Permits focusing as close as 1.1′ away.
  • Metal lens mount for improved durability and rigidity.

Fujifilm X-T3 New Features Guide for Firmware 4.00

Fujifilm has just released firmware 4.00 for Fujifilm X-T3.

It’s a major update, and hence it requires an update to the manual.

You can download the new features guide in several languages:

For more details about the firmware and the download link, check out our previous article here.

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Fujifilm Digital Camera Range: Making Sense of the Line-Up, What Should be Dropped, What Should Stay… and Where is the X-H Line?

Fujifilm shared this Pyramid explaining their Current Camera Line-up
Fujifilm shared this Pyramid explaining their Current Camera Line-up

I already said it in my X-S10, Attack on Sony article: the Fujifilm X-S10 makes a whole lot of sense.

And yet, I do understand one of the critiques made to Fujifilm: their line-up is huge and potentially confusing.

There are indeed some lines, that in some occasions do not not differentiated themselves enough from each other.

But this is an issue Fujifilm realized and I feel that they are taking care of it, for example:

  • the Fujifilm X-Pro3 is a unique machine, with a concept, so far nowhere to find
  • Fujifilm is aware that the the Fujifilm X-H2 must differentiate stronger from the X-T* line in order to continue to evolve separately

Fujifilm understands the problem and is finding ways to separate the lines better.

And yet… there are some lines that should be dropped, in my opinion.

Let’s take a look it at, by using an official Fujifilm media sheet that has been sent to me, which shows a pyramid with all Fujifilm X series cameras listed and ordered by Fujifilm itself.

The Red Zone

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