Fujifilm X-A7 Discontinued after Only 11 Months: Fujifilm X-A8 Coming or X-A7 Failure?

The Fujifilm X-A7 is actually a lovely little entry level camera launched just almost a year ago and hit the market about 11 months ago.

But now it is already marked as discontinued at BHphoto here, it’s on low stock or backordered at Adorama here and it’s unavailable also at AmazonUS here (where you might find some via third party only) and FocusCamera.

For a long time, the Fujifilm X-A line was an absolute best seller in Asia, especially in Thailand. In fact, pushed by the X-A line, Fujifilm was able to outsell all other camera brands (Canon included) and reach an incredible 50% mirrorless market share.

Don’t believe me, but check out the official Fuji-data leaked by FujiRumors here and other Fujifilm manager statements listed below.

Now the options are two:

  1. the camera is going to be replaced already and we will soon get a Fujifilm X-A8
  2. the X-A line lost its magic appeal in Thailand and sold terribly bad

Looking at the Fujifilm X-A line release timeline, we can see that there was a successor about ever 16 to 18 months. If Fujifilm would stick with that, then the Fujifilm X-A8 should come in early 2021. So in my opinion, it’s a bit too early to discontinue the X-A7, but maybe Fujifilm doesn’t think so, or they are really going to replace the X-A7 earlier than expected.

More likely in my opinion is that the X-A line just lost its magic in Asia, especially in Thailand, and that it fell victim to the rise of smartphones and to COVID-19.

Fujifilm X-A line success story:

  • Fujifilm managers said in March 2018 to dpreivew: “In Thailand, our market share for mirrorless is over 40%.”
  • Fuji Guys Billy said in February 2017, that “Fujifilm is Nr.1 brand in Thailand“. He does not specify if DSLR is included, but it seems from the video he is including DSLR cameras, too.
  • in 2016 a source told me that “Fujifilm was the best-selling MILC in 2015, outselling all the Canon interchangeable lens cameras (DSLR and those EOS-M lines) combined“
  • a Manager said to Spanish website in 2016, that ““there is a little known fact: in Thailand, for example, X-A series outsells Canon!”

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AVAILABLE NOW: Atomos Enables 12-bit 4K ProRes RAW Recording with Fujifilm GFX100 via Firmware Update

The Beta testing is over, and you can finally download the final AtomOS 10.53 firmware update for Atomos Ninja V to allow for 12-bit 4K ProRes RAW recording on the Fujifilm GFX100.

You can download the firmware 10.53 at this page.

The GFX Community

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Firmware 10.53 details

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FUJIFILM Explains Which Fujinon XF Lenses are Best for Video

One of the main critics to the Fujifilm system, and that we often read here in the comments on FujiRumors, is that despite Fujiiflm cameras becoming great video tools, not all Fujinon lenses are suitable for video.

It seems that Fujifilm felt pressed enough by your critics that they now decided to release a dedicated video explaining which Fujinon lenses are best for video.

The criteria they consider are:

  • Autofocus
  • Breathing
  • Stabilization

And here are the lenses Fujifilm officially recommends:

Fujifilm also mentions that with those zoom lenses, you do not have to worry about AF motor noise.

But honestly, if you are seriously into video, you are probably going to use an external microphone anyway. For example, I filmed my online teaching lessons for my students (during COVID-19 lockdown) with the XF23mmF1.4, which isn’t the most silent, but I used my Rode Smartlav+ Mic Lav, so I couldn’t care less about how noisy the AF motor is.

For those wanting a unique look and feel, Fujifilm recommends to use primes, such as the:

The Fujinon XF80mmF2.8 Macro allows you to captures scenes with a different perspective.

That was it already. So you are basically best of with the 3 zooms mentioned above. Although I feel that the list could have extended and included the XF16-55mmF2.8.

I feel that the currently most comprehensive “Fujinon lenses for video” testing has been made by Philip Bloom. You should definitely check it out here, but keep in mind he used an older firmware, and not firmware 1.02, which, as FujiRumors reported exclusively, improved AF with lenses using DC motors (such as the XF56mmF1.2).

Tokina SZX 400mm f/8 Reflex MF Lens Available for Preorder

The new Tokina SZX 400mm f/8 Reflex MF Lens for Fujifilm X is now available for pre-order at BHphoto here.

  • Telephoto prime lens is designed for FUJIFILM X-mount mirrorless cameras and provides a 600mm equivalent focal length.
  • Manual focus catadioptric optical design telephoto lens with fixed f/8 aperture, which is compatible with select camera focus peaking systems and in-body multi-axis advanced image stabilization systems.
  • Multi-layer anti-reflection coating for efficient light intake and reduced flare, plus high-reflectivity silvered coating and a protective antioxidant layer on the back side of mirrored surfaces for long performance life.
  • Minimum focusing distance of 45.27″ and magnification 0.4x can capture small objects, while the 400mm focal length reduces the possibility of casting a shadow on the subject
  • Catadioptric design and construction creates a smooth and unusual donut-shaped bokeh
  • Wide focus ring provides smooth rotation range of 270°

Additional product details and price here.

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Fuji Guys Explain Which Battery Power Banks are Best for Your Fujifilm Cameras

Fuji Guy Billy shows you the different battery pack options to power your Fujifilm cameras.

  • standard 5V power banks will charge your batteries slower and can’t power your camera while you use it. But it’s a cheap alternative to charge your batteries while your camera is turned off
  • what you should get, is a power deliver battery bank. It can output much higher than 5 volts. For example, the Anker PowerCore+ 26800 PD (which I own, too), can output up to 20V
  • with higher voltage, you can power your camera
  • if you want to power your camera, use the USB-C PD (power delivery) connection that is on the power bank
  • many of those power banks come with high power deliver wall charger
  • you can connect the wall charger directly to the camera, and it becomes basically your AC Adapter
  • when you buy a power bank, make sure it states “PD” for “power delivery”

Fujifilm officially recommends the following PD power banks on their website.

Anker Accessories:

Official Fujifilm Power Bank Page

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