Fujifilm Wins 29 Red Dot Awards including GFX100S, X-E4, XF50mmF1.0 and More

29 products, the largest number ever, received the world-famous “Red Dot Design Award”

Ultra-short throw projector “FUJIFILM PROJECTOR Z8000” won the highest award “Best of the Best Award”

Products in various business fields are highly evaluated for their designs that realize not only beautiful appearance but also excellent functions and performance

Fujifilm Co., Ltd. (President: Kenji Sukeno) is a “Red Dot Design Award: Product Design 2021” sponsored by the “Nordline Westfalen Design Center” based in Essen, Germany. We are pleased to announce that 29 products such as the instant camera instax “Cheki” series and the digital cameras “X series” and “GFX series” have won the “Red Dot Design Award 2021”. Among them, the ultra-short throw projector “FUJIFILM PROJECTOR Z8000” won the “Best of the Best Award”, which is the highest award of the same award.

This time, 29 products, which is the largest number ever for our company, have been awarded, and this is highly evaluated for the design that maximizes not only the beautiful appearance but also the excellent functions and performance.

The “Red Dot Design Award” is an international design award established in 1955. It is judged based on criteria such as design innovation, functionality, ergonomics, ecology, and durability, and is awarded to excellent products. This award is one of the three major design awards in the world, along with the “iF design award” in Germany and the “IDEA” in the United States. This year, about 7,800 entries were submitted from all over the world and were judged by internationally active design experts.

We pursue functions and performance in the development of all products and services, and are working on design development that maximizes the excellent functions and performance. Going forward, we will continue to aim to create new value for our products by realizing designs that are not limited to the beauty of the exterior design, but are thoroughly focused on easy and comfortable operability and portability.

Red Dot Design Award 2021″ winning products (24 products excluding 5 unpublished products)

  1. Ultra-short throw projector “FUJIFILM PROJECTOR Z8000”
  2. Instant camera “Cheki” “instax mini 7+”
  3. Instant camera “Cheki” “instax mini 11”
  4. Instant camera “Cheki” “instax SQUARE SQ1”
  5. Mirrorless digital camera “FUJIFILM GFX 100S”
  6. Mirrorless digital camera “FUJIFILM X-T4”
  7. Mirrorless digital camera “FUJIFILM X-E4”
  8. Mirrorless digital camera “Fujifilm X-S10“
  9. Mirrorless digital camera “Fujifilm X100V”
  10. Fujinon lens XF50mmF1.0 R WR
  11. Fujinon lens XF10-24mmF4 R OIS WR
  12. Fujinon lens GF30mmF3.5 R WR
  13. Fujinon lens GF100-200mmF5.6 R LM OIS WR
  14. Broadcast zoom lens “FUJINON UA 107 x 8.4 BESM AF“
  15. Broadcast zoom lens “FUJINON UA 24 x 7.8 BERD S6 B“
  16. Broadcast zoom lens “FUJINON HP 66 x 15.2-ESM“
  17. Broadcast zoom lens “FUJINON HP 12 x 7.6 ERD-S9“
  18. Zoom lens for cinema camera “FUJINON Premista 19-45mm T2.9“
  19. Binoculars “FUJINON HYPER-CLARITY HC 8 × 42/10 × 42”
  20. Endoscope function expansion unit “EX-1”
  21. Clinical chemistry analyzer “DRI-CHEM NX600”
  22. Mouthpiece “B1” with splash reduction function for endoscopes
  23. Inkjet solution “UVIQUE”
  24. Magnetic tape storage media “FUJIFILM LTO Ultrium8 data cartridge”

Down below a more detailed introduction on the awarded products.

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Clarifying Why Some Fujinon XF27mmF2.8 R WR Come with Lens Hood and Others Not

There is a bit of confusion going on, and quite frankly also some undeserved sh*tstorm on Fujifilm.

So let me clarify.

Along with the Fujinon XF27mmF2.8 R WR, Fujifilm also released a new LH-XF27 lens hood and the LHCP-27 lens hood cap.

Here is the thing:

When unboxing their new XF27mmF2.8 R WR, some FR-readers noticed that the LH-XF27 and the LHCP-27 are included in the box, while others did not get these accessories along with their new lens.

The reason for this is simple:

If you bought the XF27mmF2.8 R WR only, then you’ll get the LH-XF27 and the LHCP-27 included with your purchase. If you got it bundled with the Fujifilm X-E4, then the LH-XF27 and LHCP-27 are not included.

This confused some X shooters and others also got quite frustrated about it and dropped angry one star reviews on this lens complaining about it.

But while I understand the confusion, I can’t comprehend such heated spirits and certainly it’s an overkill to give the lens a 1 star review for that.

Why?

Because the Fujinon XF27mmF2.8 R WR costs $400 if purchased alone. But if you grab it with X-E4, then you’ll get the XF27mmF2.8 R WR for only $200 on top of the X-E4 body only price.

So yep, you save $200 if you buy the XF27MKII with X-E4.

In the light of the $200 saved, it should not break the bank to pay the few bucks it needs to get both these accessories separately.

Yes, sure, it wouldn’t have broken Fuji’s bank either to just include these accessories also when bundled with the X-E4. But given the $200 rebate on the lens, if you grab it with the X-E4, customers will still make a hell of a deal.

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Fujifilm X-E4 GARIZ Leather Half Case

GARIZ has released the Fujifilm X-E4 GARIZ leather half case.

It is available at AmazonUS in black here and at AmazonUS in brown here and also at eBay here.

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via dc.watch

The Magic of Black & White 11th Edition: Completely Rewritten with Lots of New Images taken with Fujifilm X-T1 and X-T2

Fellow Fujifilm shooter Andrew Gibson has just now published the 11th anniversary edition of his popular book “The Magic of Black & White“. The Magic of Black & White:

  • It teaches you how to see in black and white.
  • It shows you how to become a better photographer (many of the ideas apply to color photography as well).
  • It’s easy to read. The book comes in three formats – PDF, ePub and Mobi for Kindle so you can choose the one that is best for your device.
  • It’s practical. You can treat each chapter as a creative exercise and go out and put the lesson into action.
  • It has depth and will become an invaluable reference guide you’ll return to again and again as your understanding of black and white deepens.

Some of the subjects covered.

  • Why black and white is so popular with photographers.
  • How to capture mood and atmosphere with black and white.
  • Why black and white is perfect for capturing the character of both people and places.
  • The common misconceptions that stop people becoming good black and white photographers.
  • Which camera settings are important for black and white photography.
  • Why it’s so important to connect with your subject.
  • The key elements of composition in black and white.
  • How to use light effectively in black and white photography, and why it’s different from color.
  • How to see when a scene will look good in black and white.
  • The role of shadow and contrast in black and white.
  • How to use storytelling to make more poweful black and white photos.
  • How to add drama and excitement to your black and white photos.
  • How to capture the spirit of place with black and white.
  • Which software to use to develop your black and white photos.
  • How to become a better black and white photographer through themes and projects.
  • Why it’s so important to print your black and white photos and make photo books.

Laowa Argus 33mm f/0.95 Coming April 26 for ¥2,680 ($408)

It looks like the Laowa Argus 33mm f/0.95 lens will be announced on April 26 at the price of 2,680 Yuan (converted it’s $408). That’s according to camerabeta at weibo here, who writes:

The domestically produced Laowa 33mm F0.95 will be listed on the National Bank on April 26, priced at 2,980 yuan, with a 3-day pre-sale (No. 26-28) discount of 300 yuan, and a pre-order price of 2,680 yuan. The E X R Z bayonet was launched simultaneously. ​​​

Laowa Lenses for Fujifilm X and GFX can be found at VenusOptics, BHphoto and AmazonUS.

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