Size Comparison: Fujinon XF 50mm F1.0 vs XF 56mm F1.2 vs XF 16-55mm F2.8 vs XF 33mm F1.0 vs XF 90mm F2

So, the official product images of the upcoming Fujinon XF50mmF1.0 have just been leaked here.

I thought to make a quick but accurate size comparison between the Fujinon XF 50mm F1.0 and the XF 56mm F1.2 as well as the XF 16-55mm F2.8.

What we can see, is that our previous size comparison (based on technical sketches) was totally accurate too, hence, if you want to see the size of the Fujinon XF50mmF1.0 compared to the originally planed XF33mmF1.0 and the stellar XF90mmF2, check out our previous post here.

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New Fujinon Premista Lens and More Coming September 2

A third Fujinon Premista lens will be annonuced on September 2, in addition to the 2 we already have:

More about Premista lenses:

  • fujirumors.com – Craftsmanship of Fujinon Premista Lenses Cine Lenses
  • fujirumors.com – FUJINON Premista PL Mount Cine Lenses Cover Fujifilm GFX sensor
  • fujirumors.com – Fujifilm Introduces the Zoom Cinema Lenses “Premista” Series

The press conference will feature a number of presenters and guests.

Presenters Include:

Marc Cattrall – Fujifilm United Kingdom
Stosh Durbacz – Fujifilm Canada
Thomas Fletcher – Fujifilm USA
Hideyuki Kasai – Fujifilm Germany & Japan

Special Guests
Marko Massinger – DoP, Germany
Matthew Duclos – Duclos Lenses, USA

Other Products that will be Introduced include:

  • An extremely long, fast, PL Mount FUJINON zoom lens developed in response to the unique needs of the Multi-Cam Cinema Style Production market.
  • A cost-effective solution to Blackmagic’s new URSA Mini 12K camera.
  • A variety of new Third Party Products that enhance FUJINON lenses for film crews.

Zoom Session RSVP

Two Zoom sessions are available and RSVP is required to receive the links.

FIRST SESSION – RSVP Link

10:00am – London – BST
11:00am – Central Europe – CEST
Noon – Moscow – MSK
2:30pm – India – IST
5:00pm – Beijing – UTC
6:00pm -Tokyo – UTC
7:00pm – Sydney – AEST

SECOND SESSION – RSVP Link

10:00am Los Angeles – PDT
Noon – Mexico City – CDT
1:00pm – New York – EDT
2:00pm – São Paulo – BRT
6:00pm – London – BST
7:00pm – Johannesburg – CEST
8:30pm – India – IST

via newshooter

Why I Love Fujifilm, My Professional Switch to Fujifilm, 5 Reason to Choose Fujifilm, Sell All Sony to go Fujifilm? and More – miXed Zone

This Saturday I have a mixed roundup for you, dedicated to switch stories, love declarations, letters to Fujifilm and more.

So, if you are having a rainy day like we have here in my home, and hence decided to stay at home, then you might enjoy spending a bit of your time checking out the content down below.

The Big Roundup

** CLICK HERE to Read the Rest of the Article **

Fujifilm X-A7 Discontinued after Only 11 Months: Fujifilm X-A8 Coming or X-A7 Failure?

The Fujifilm X-A7 is actually a lovely little entry level camera launched just almost a year ago and hit the market about 11 months ago.

But now it is already marked as discontinued at BHphoto here, it’s on low stock or backordered at Adorama here and it’s unavailable also at AmazonUS here (where you might find some via third party only) and FocusCamera.

For a long time, the Fujifilm X-A line was an absolute best seller in Asia, especially in Thailand. In fact, pushed by the X-A line, Fujifilm was able to outsell all other camera brands (Canon included) and reach an incredible 50% mirrorless market share.

Don’t believe me, but check out the official Fuji-data leaked by FujiRumors here and other Fujifilm manager statements listed below.

Now the options are two:

  1. the camera is going to be replaced already and we will soon get a Fujifilm X-A8
  2. the X-A line lost its magic appeal in Thailand and sold terribly bad

Looking at the Fujifilm X-A line release timeline, we can see that there was a successor about ever 16 to 18 months. If Fujifilm would stick with that, then the Fujifilm X-A8 should come in early 2021. So in my opinion, it’s a bit too early to discontinue the X-A7, but maybe Fujifilm doesn’t think so, or they are really going to replace the X-A7 earlier than expected.

More likely in my opinion is that the X-A line just lost its magic in Asia, especially in Thailand, and that it fell victim to the rise of smartphones and to COVID-19.

Fujifilm X-A line success story:

  • Fujifilm managers said in March 2018 to dpreivew: “In Thailand, our market share for mirrorless is over 40%.”
  • Fuji Guys Billy said in February 2017, that “Fujifilm is Nr.1 brand in Thailand“. He does not specify if DSLR is included, but it seems from the video he is including DSLR cameras, too.
  • in 2016 a source told me that “Fujifilm was the best-selling MILC in 2015, outselling all the Canon interchangeable lens cameras (DSLR and those EOS-M lines) combined“
  • a Manager said to Spanish website in 2016, that ““there is a little known fact: in Thailand, for example, X-A series outsells Canon!”

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