In the launch video of the Fujifilm GFX100S, Fuji Guy Francis literally said: “is the GFX100S the reason why Fujifilm has not made a mirrorless full frame camera?” ;) – full live coverage here.

So I thought we take a look at the specs of the Fujifilm GFX100S compared to other high resolution full frame cameras.

We used the BH comparison tool to compare:

• Fujifilm GFX100S
• Sony A1
• Canon R5
• Nikon Z7II

You can see the specs of all four cameras compared here.

Sure, all these cameras serve a different purpose. There is not one camera for all.

But while the Fujifilm APS-C system was so far putting a nice pressure on the full frame systems coming from the bottom, we still lacked of a real GFX camera able to put pressure from the top.

But the GFX100S changed this. Now Fujifilm’s full frame attack strategy is much stronger thanks to the pressure coming from both sides, the X and GFX system.

• Fujifilm GFX100S: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
• Fujinon GF80mmF1.7: BHphoto / AmazonUS / Adorama / Focuscamera / Moment

FujiRumors always said that the Fujinon GF80mmF1.7 would cost $2,299. But when nokishita leaked the price of $2,499, some joyfully pointed the finger at me and said I was wrong. But I just checked the price at BHphoto, and I see it actually costs $2,299.

Also, Nokishita said the GFX100S would have 14 bit RAW only. But the official Fujifilm site says it is 16 bit RAW.

I thought it was time to correct these rumors, as somehow they still keep circulating, despite the fact that Fujifilm has acutally annoucned the new gear ;).

But you know… here on FujiRumors we like to be accurate, and we read the official Fujifilm specs list ;)

You can get the full launch coverage here.

Oh… and you know what… more breaking rumors are just around the corner…. really around the corner ;)

• Fujifilm GFX100S: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
• Fujinon GF80mmF1.7: BHphoto / AmazonUS / Adorama / Focuscamera / Moment

Here on FujiRumors we leaked the GFX100S already months ago, and we shared the price of $5,999 plus other several sepcs in the past few weeks and months.

But how is FujiRumors able to leak all that stuff?

Well, the latest Fujifilm video about the brand new (and let’s be honest, very amazing) Fujifilm GFX100S tells the true story behind the leaks.

Well, looks like our leaks inspired a Fujifilm ad… and it’s just great to see Fujifilm has such a great sense of humor :).

• Fujifilm GFX100S: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
• Fujinon GF80mmF1.7: BHphoto / AmazonUS / Adorama / Focuscamera / Moment