IN STOCK: Fujinon XF27mmF2.8 R WR at Adorama

The Fujinon XF27mmF2.8 R WR is now in stock at Adorama here.

I am in lockdown right now and I am not allowed to leave my 1,000 souls mountain village, unless for urgent reasons.

Now you tell me guys, is “buying a new lens” a “urgent reason“? If so, I’ll grab my car and immediately go buying that little gem… and if police stops me, I’ll just cross fingers that the officer is a Fujifilm shooter, so he’ll understand my urgency to finally get my hands on it :D

BCN Ranking: Fujifilm’s Rise Continues and Getting Closer to Canon

We recently compared the BCN data for the entire 2019 vs 2020, and we saw that Fujifilm lost less than other brands in terms of camera sales in 2020 compared to 2019.

Now 2021 seems to have started strong for Fujifilm, as the BCN ranking for February shows.

In fact, they passed OM Digital (former Olympus) in the ranking and is now getting very close to Canon.

Keep in mind: BCN collects data of about 40% of the Japanese electronics and online stores.

via mirrorlessrumors vis BCN

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POLL: Which Fujifilm System Do You Own?

The Fujifilm team in Japan paid me a few hundreds of bucks to conduct a marketing research among their largest online community, the FujiRumors fellowship, aimed to investigate how many of you actually shoot X series or GFX series.

Just kidding :)

I’ve never received nor will ever receive a single penny from Fujifilm, so rest assured that FujiRumors is and will remain a space 100% independent from Fujifilm.

The true reason for the survey today, is just to satisfy a very personal curiosity.

I wondered how many of you guys own X series cameras and how many own GFX. Or maybe you chose to do it like me, and just own both system (I am waiting for my GFX100S to come). Some might even shoot Fuji + another brand. Whatever it is, feel free to vote the survey down below.

Because I have the impression things might have changed quite a bit compared to January 2019, when I made a similar survey and it turned out that only 3% of FR-readers actually owned a GFX camera.

But maybe I am wrong with my impression. The survey below will show that.

IMPORTANT NOTE: If you pre-ordered the GFX100S as your first GFX camera, and just did not get it shipped yet, you can drop your vote as GFX owner.

I currently own the following systems.... (NOTE: GFX100S pre-orders qualify as "GFX Owner")

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Meyer Optik Görlitz Primoplan 58 f/1.9 II for Fujifilm X

The Meyer Optik Görlitz Primoplan 58 f/1.9 II has now been released and is available at BHphoto here.

Here are all the Meyer Optik Görlitz for Fujifilm X.

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Meyer-Optik Gorlitz Primoplan 58mm f/1.9 II Overview

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Fuji Guys Tease Firmware 1.20 for Fujifilm X-T4 with New Heat Management and Introduce Latest GFX100, X-T3, GFX50S/R Firmware

As FujiRumors reported, Fujifilm has released several firmware updates over the last two days:

Now the Fuji Guys posted a video overview on the new firmware.

What’s curious, is that they also talk about a new firmware 1.20 for Fujifilm X-T4, which in fact has not been released. So I guess we will see it coming very soon.

And what does the X-T4 firmware bring? Well, the Fuji Guys tell us the following:

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