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Fujifilm X100V wins IDEA Award 2021 Bronze Award

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The Fujifilm X100V won the Bronze Award at the IDEA Award 2021.

Press Release

The high-end compact digital camera “FUJIFILM X100V” won the “Bronze Award” of the world-famous “IDEA Award”!
Ultra-short throw projector and instant camera “Cheki” selected as finalists

September 22, 2021

FUJIFILM Corporation (Headquarters: Minato-ku, Tokyo, President / CEO: Sadaichi Goto) is a luxury compact at the “IDEA Award (International Design Excellence Award) 2021” sponsored by the American Industrial Designers Association (IDSA). We are pleased to announce that the digital camera “FUJIFILM X100V” (hereinafter “X100V”) has received the “Bronze Award”. In addition, the ultra-short throw projector “FUJIFILM PROJECTOR Z8000” (hereinafter “FP-Z8000”) and the instant camera “Cheki” “instax SQUARE SQ1” (hereinafter “SQ1”) were selected as finalists * 1 .

The “IDEA Award” is an international design award established by the Industrial Designers Society of America (IDSA) in 1980. It is one of the world’s three major design awards, along with the German “iF Design Award” and “Red Dot Design Award”. It is a prestigious award that can be counted as one of the. The “IDEA Award” is rigorously judged based on criteria such as design innovation, user benefit, and impact on society, and the “Gold Award”, “Silver Award”, and “Bronze Award” are selected.

In the development of all products and services, we pursue functions and performance, and are working on design development that maximizes the excellent functions. In this “IDEA Award 2021”, the high-end compact digital camera “X100V” won the “Bronze Award” from the approximately 1,600 entries submitted from all over the world. This is the 2019 portable X-ray imaging device “CALNEO Xair” (Bronze Award), the 2020 ultra-short throw projector “FUJIFILM PROJECTOR Z5000”, and the anti-vibration binoculars “FUJINON TECHNO-STABI TS-X 1440” (both). This is the third consecutive year that we have received the Gold Award).

Going forward, we will continue to aim to create new value for our products by realizing designs that are not limited to the beauty of the exterior design, but are thoroughly focused on comfortable operability and portability.

* 1 Those who have passed the first screening as candidates for the Gold, Silver, and Bronze Awards.

Luxury compact digital camera “FUJIFILM X100V”

Back-illuminated approximately 26.1 million pixels “X-Trans ™ CMOS 4” * 2 Sensor, high-speed image processing engine “X-Processor 4”, and unique color reproduction technology combined to create vivid colors that are memorable to humans A high-end compact digital camera that can take high-quality photos and videos. Equipped with an “advanced hybrid viewfinder” that allows you to freely switch between the optical viewfinder (OVF) and electronic viewfinder (EVF), we pursued a shooting style of “taking a picture through the viewfinder.” In addition, the body is equipped with a tilt-type rear LCD monitor that enables intuitive operation and a top dial, realizing a sophisticated design full of functional beauty.

* 2 X-Trans is a trademark or registered trademark of FUJIFILM Corporation.
Received the design award for this product
2020 Good Design Award, 2021 Red Dot Design Award

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