NOTE: this article belongs to the FujiHumors category, meaning it is a ironical piece. The true goal is to show off the awesome work that fellow Fujifilm X shooter Casey is creating with his Fujifilm X-E5, but by keeping the ironical tone he has in his shorts. And yes, film simulations (and in general Fujifilm colors) are awesome! So much so, that I have become a film simulation dial lover on my X-E5.

• X-E5: BHphoto / Amazon (black body/kit – silver body/kit) / Adorama / Moment / Nuzira / BestBuy / Focuscamera

I looked it up.

Since this blog started, I have published almost 10,000 articles.

And today I realized something devastating:

Every single one of them is a lie.

So today, on this historic day of redemption, I will finally tell you the truth about Fujifilm cameras.

And the truth is:

• Fujifilm cameras are overrated
• Film Simulations are just glorified Instagram filters
• The truth is Fujifilm files need lots of editing to look half decent

This might come as a shock to you, I know. It certainly was shocking for me.

But I saw some videos that I can’t unsee anymore. And they are the irrefutable proof that I was living a lie all this time.

The videos have been shared by fellow Fujifilm X-E5 shooter Casey Herzog. It clearly shows what a traumatic experience shooting with Fujifilm is.

Just look up the videos yourself below and all his shorts here.

That’s it… with this article, this blog is discontinued. You’ll find me over in the wonderful Canon world now.

The Videos of Truth

• Your Guide to FUJIFILM Film Simulations

Let’s kick off 2026 by sharing the very first film simulation recipe of the year.

This one was shared in our large Fujifilm Film Simulation group by Michal here, who aptly named it “Movie Recipe.”

Below, you’ll find sample images along with the full settings.

Fellow group member Hernando has already been experimenting with the recipe as well. He used Fujifilm X RAW Studio to apply the settings to photos he had previously shot, just to see how the look translates outdoors. Unfortunately, DR400 couldn’t be applied to those images, so his examples are shot in DR100—that being the only difference.

• Movie Recipe – Give a Movie-Like Look to Your Images
• Meet FRGMT BW – Fujifilm’s First ‘Official’ Film Simulation Recipe
• WINTER CHROME: Embrace the Cold Season with This New Fujifilm Film Simulation Recipe
• KODAK EKTAR 100 Film Simulation Recipe – Reinventing Color with FUJIFILM
• Film Pastel – A Lovely New Film Simulation Recipe
• This Recipe is Taking the Fujifilm Community by Storm – Classic Cuban Neg
• New “Hollywood Night” Film Simulation Recipe
• “Forgotten Negative” Film Simulation Recipe
• My Fujifilm X-E5 is Shipping… and These Are the 3 Film Simulation Recipes I Will You Put on the Dedicated Dial (for Now)

Movie Recipe

I owe you an update.

When the X-E5 was launched I told you that preorders were higher than the ones of X-T5, second only to X100VI.

But I also said that we were still in a period in which orders could be canceled and cameras returned. So the true question is: did the X-E5 hold up to its spectacular pre-orders? Or did many cancel their order?

Well, here is the final data.

But I guess I need to give you context.

• Timeframe: Initial two-week sales period post-announcement.
• Accuracy: Final figures only (adjusted to exclude returns).
• Starting Point: all camera announcements since January 2017

Positive Surprises

We can see the Fujifilm X-E5 did exceptionally well. It sold just one camera less than the X-T5 which puts on the third spot with a nice margin ahead of the X-T3.

The Fujifilm GFX100RF is another positive surprise, narrowly bypassing the previous GFX king, the Fujifilm GFX100S.

The Fujifilm X-M5 finally gave “entry level” a reason to exist, by selling very well compared to ever other X-A, X-M and X-T*** cameras Fujifilm launched in the past.

Negative Surprises

I am shocked to see the Fujifilm X-S20 so low in the ranking. It’s one of the best cameras Fujifilm ever launched. And overall the X-S line seems to struggle, given the poor Fujifilm X-S10 results, too. I guess this makes it officially one of the most underrated Fujifilm cameras ever.

Another shocker is the Fujifilm X-T200, which made zero sales here on FujiRumors.

Reality Check

Of course the ranking below is not representative for the entire market, since FujiRumors readers are generally more interested in higher end gear.

Let’s Rank It

1. X100VI
2. X-T5
3. X-E5 – just one camera less sold than X-T5 and well ahead of X-T3
4. X-T3
5. X-T4
6. X100V
7. GFX100RF
8. GFX100S
9. X100F
10. X-M5
11. X-H2
    X-H2S
    X half
12. X-T50
13. GFX50R
14. X-H1
15. GFX100II
16. X-Pro3
17. GFX50S
18. X-T30
19. X-S20
20. X-T30III
21. GFX100
22. X-E4
23. GFX100SII
24. X-T20
25. GFX50SII
26. X-S10
27. X-E3
28. X-T100
29. X-A5
30. X-T30II

— No sales

• GFX Eterna 55
• X-A7
• X-T200
• XF10