Fujifilm Manager: “We Are Developing WOW Products that You’ll Really Want to Buy (but no Cinema Cameras)”

Japanese Fujifilm manager Jun Watanabe gave an interview in Japanese to Map Camera.

The whole video is in Japanese, but luckily dclife shared a summary of the main points, which you can read in original Japanese here.

Here is the version in Google translated English, with a special note to the headline of the article that reads:

We are working on WOW product development

Does Fujifilm plan to release a Cinema Camera?

I don’t have any plans so far, but this time “X-H2S” has improved considerably including video performance and functions, so first of all, I would like to see the evaluation and reaction using “X-H2S”.
[…] I feel that videos and still images are fusion quite a bit, so this kind of “X-H2” I feel that hybrid cameras like “S” will be the future trend, and hybrid cameras, not cinema-only cameras, will also be mainstream.

Fujifilm is developing commercial lenses and cine lenses for PL mounts and E-mounts for the broadcasting and film industries. Are you thinking of developing lenses for other companies’ mounts?

At the moment, there are no plans to develop other companies’ mount lenses, and we will focus on our own mount lenses. […] there are still places where the lineup of lenses is not enough and there are still places where we have to improve the lens performance, so I would like to focus on our lineup first.

Message from Mr. Watanabe on the 10th anniversary of X-mount

Thank you very much for your continued patronage of our X series. I would like to continue to pay attention to everyone’s expectations and so that everyone, including me, would like to work on offering “WOW” products so that they can say, “I really want to buy this.” I would appreciate it if you could. I look forward to working with you again.

Well, that reference about the WOW products definitely sounds intriguing.

Shoten UMS New Universal Medium Format Adapter

Focus Studio Co., Ltd. released the SHOTEN UMS (Universal Mount System) adapters.

The UMS mount adapter has a two-part structure and is a new idea that you can change only the mount part of it so you can mount the adapter on different camera systems.

Down below a video on how it works.

For us GFX shooters these are the adapters of relevance:

  • M645-FG-U (Mamiya 645 Mount Lens to Fujifilm G-mount)
  • P645-FG-U (Pentax 645 mount lens to Fujifilm G-mount conversion)
  • P67-FG-U (Pentax 67 mount lens to Fujifilm G-mount conversion)
  • HV-FG-U (Hasselblad V-mount lens to Fujifilm G-mount conversion)

You can read about it more at the Shoten website here.

These Fujifilm Products Won the EISA Awards

Many years ago a bunch of people had a brilliant idea: why don’t we team up to give away meaningless awards that companies will pay us lots of money to “win”.

The idea turned out to be extremely successful.

Since then, once a year, on a tropical island sipping their mojito’s, a group of people meets with the difficult task to make up as many categories as possible to make every brand win and maximize their profits.

Today the concept still works, the tropical islands have fast WiFi, and selecting winners has become more fun than ever.

Anyone out there who wants to team up with to create an award?

We can discuss this idea on my all time favorite place in the Caribbeans (where I jumped from 46 feet cliff as you can see here).

* this is a satirical post (sort of)

And the Award goes to…

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