The Viltrox 9mm f/2.8 has been officially announced, at least in China.
I guess it will very soon be listed for sale also at BHphoto here, Amazon here and Adorama here.
It’s available for other mounts already since a while and so far it enjoys fantastic reviews:
image via 独立摄影师联合会
The latest Fujifilm financial results are out (Q2/2025 – July to September 2025).
It’s once again a very positive report, with operating income up 21,5% Y-o-Y.
Fujifilm also sounds pretty optimistic about the future of its Imaging division — so much so that it has raised its forecast by 5.6% compared to previous expectations. And it’s not just doing well — it’s doing well enough to balance out expected declines in other divisions.
I wonder how much of this optimism could be the result of them knowing something we don’t know yet… like the arrival of the Fujifilm X-T6, Fujifilm X-Pro4, Fujifilm X-H3/S, Fujifilm GFX100III or any other 6th generation Fujifilm gear.
Professional Imaging
Consumer Imaging
Forecast
Operating income forecast is unchanged, as the downward revisions for both the Healthcare, mainly due to higher silver prices, and the Business Innovation, due to increased expenses for strengthening business structure, are offset by higher gross profit in the Imaging.
Imaging Division Comment
4.5 years ago I launched a survey on FujiRumors here, asking which camera system you own.
Since many years have now passed, I thought it would be interesting to see if something changed.
List of Gear I personally own:
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I recently wrote an article where I basically run through the entire history of Fujifilm Kaizen firmware updates.
I ended up inviting Fujifilm to keep up their Kaizen spirit.
Now, I have no idea how things will develop in future.
But I have wishes and hopes. And I thought that, after a long time, it might be high time to share again our firmware wishes.
I certainly hope for the fully automatic subject detection mode to come to all 5th generation cameras (and I showed Fujifilm how easy that could be implemented). I am not a video guy, but why no waveform monitor, vectorscopes and anamorphic mode on all 5th generation cameras? I want more cameras with touch-to-track autofocus in video. And please, panoramic mode on 40MP cameras would be nice too.
And why shouldn’t the Fujifilm X-T50 and X-M5 also be able to store custom recipes on their FS1/FS3 positions? And what about direct to Instax print option?
Also, it never hurts to get some autofocus boost. I mean, for what I do, it’s already amazing. But being 85% as good as other brands is not good enough these days. It’s time to match other brands in terms of AF performance.
INSTRUCTIONS:
You’re welcome to share your wishes in the comments below.
Just in case later I decide to turn them into a survey, it would be helpful if you upvote existing comments that already include your wish, and post a new comment only if your idea hasn’t been mentioned yet.
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