Trusted Reviews Raves About Fujifilm X-H2s and X-H2, but Only One of them Gets a 5 Star Rating

On BH Photo, customers average rating is 5 stars for both cameras.
On BH Photo, customers average rating is 5 stars for both cameras.

The Fujifilm X-H Line

Trusted Reviews raves about the latest Fujifilm cameras, the Fujifilm X-H2 and the Fujifilm X-H2s.

And while both are excellent, only one of them gets a 5 star rating: the Fujifilm X-H2.

Fujifilm X-H2

Our one five-star review for this week goes to Fujifilm for its ground-breaking APC-S camera. It’s well-constructed, weatherproof and lightweight, with a fantastic articulated screen, and a large and bright OLED viewfinder plus a control layout that few will have problems getting to grips with. This is one of the best cameras around.

Score: 5/5

Fujifilm X-H2s

The Fujifilm X-H2S is a versatile camera with a speedy burst mode, updated subject detection algorithm and support for 6K video. However, it’s not as high-resolution as the X-H2 nor as visually appealing as the Fujifilm X-T5, both of which can be found for less money.

Score: 4.5/5

So that’s the thing with PSAM dial cameras. They tend to get more attention by huge review sites than more niche retro styled cameras. And good press never hurts.

Also CineD declared the Fujifilm X-H2 the best camera launched in 2022 for video work. As working professional videographers, their opinion matters and debunks the myth that the X-H2s is the video centric cameras and the X-H2 the stills centric one. As we always told you, both are perfect hybrid machines, and the difference is not video vs stills, but speed vs resolution.

And and yet keep in mind that Fujifilm still offers more Retro styled camera lines than PSAM camera lines. So in my humble opinion there is little to complain for retro lovers like me and probably many of you if we look at the 2022 best sellers on FujiRumors, where the X-T5 demolished all sales records.

You can check out the Trusted Reviews article here.

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BCN Ranking for Cameras and Lenses – the 5.9% Fujifilm Niche

BCN has published their rankings for 2022 sales in Japan.

Cameras:

Fujifilm is out of every ranking except for fixed lens cameras, where it snaps the third position.

Lenses:

Fujifilm had a sales share of 5,9% in terms of lens sales.

Remember:

Biggest market research data available on the internet so far says that Fujifilm’s overall camera market share in 2021 was of 5,9% (if we include sales of DSLR cameras). So far no data for mirrorless cameras only has been published.

Surprised?

Anyone surprised? Well, I am not. Fujifilm has always played the niche game and while they did grow significantly when one looks at the mirrorless market only (third largest manufacturer ahead of Nikon in 2020), the way Fujifilm approached the camera market with the design of their cameras kind of “forced” them into a niche.

The Future

The very recently launched Fujifilm X-T5 will have the main responsibility in 2023 to push sales for the X series and possibly grow the market share. Although I believe the Fujifilm X-H2s has such a big potential (as the latest firmware has shown) that if Fujifilm covers is further with firmware Kaizen love, it could become (if it isn’t already) a very serious option for all those looking for an ultra-performing stacked sensor camera with PSAM layout.

And sure there will be more cameras and lenses coming in 2023, which I hope will contribute to expand Fujifilm’s market share.

But while there is surely still some growth potential, Fujifilm will very likely never get to the crazy numbers of Sony and Canon (which btw are the two companies manufacturing their own sensors and Fujifilm called this their strategic advantage).

But personally I have never had any problem to be part of a niche. Because I have lots of fun in this niche. We might be only 5.9%, but we have 100% love for photography. A love, that Fujifilm can support better than any other brand thanks to the way they design their cameras.

BCN Ranking Camera – BCN Ranking Lenses

The Latest and Greatest Roundup (at least until April X Summit 2023) – X-H2s Snaps DPR Reader’s Award 2022 and More

Here is a roundup about the latest and greatest Fujifilm gear.

It will be the latest and greatest only for a few more months, as the next Fujifilm X Summit has been announced for April 2023. And we know Fujifilm launches new gear on those summits.

But until then, let’s enjoy what it available now in terms of 5th generation Fujifilm cameras and latest lenses:

So here is a roundup.

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Fujinon XF 500mmF8 OIS Patent Found

Fujifilm has filed a patent for a Fujinon XF500mm f/8 OIS lens.

The f/8 aperture would make it a very portable long telephoto option similar to what Canon offers with their Canon RF 800mm F11 IS STM and Canon RF 600mm f/11 IS STM.

What I know is that the FujiRumors community wishes mostly for a Fujinon XF 400mm f/4 lens. But feel free to let us know what you’d think about an eventual Fujinon XF500mm f/8.

Patent Details

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