UNORDERABLE: Amazon Cancels Current Fujinon GF30mmF5.6 T/S Order, Most Samples Go to Rental Houses?

Some FR-reader got a notification from Amazon, that their Fujinon GF30mmF5.6 Tilt Shift orders have been canceled. A FR-reader also passed me the following information he has received from Amazon.

Due to a lack of availability, we will not be able to obtain the following item from your order. We’ve canceled the item and apologize for the inconvenience.

The reader then wrote me:

Since my Amazon order was canceled, I’ve been looking for anyone who would take an order and put me in the queue. I got a message from Camera West that repeated the “only a handful coming to the US each month,” but added that those are all going to rental houses. Sales to consumers won’t start until June at the earliest.

At the time of this post you can’t order the Fujinon GF30mm f/5.6 T/S on Amazon anymore at Amazon.

Other stores like BHphoto here and Adorama here have not (and will not) cancel your order. But certainly it looks like you have to arm yourself with lots of patience.

It looks like we are just about to experience yet another of those wonderful Fujifilm-unique stories, where they are not able to ship gear they have announced for many many months.

One could start thinking that Fujifilm is having a “Kickstarter” approach, where they first look at how many orders come it, and then start the production accordingly. But let’s think “positive” and just say that Fujifilm vastly underestimated the demand for that lens.

What’s your experience with the GF30mm Tilt Shift? Did you get it shipped?

Fuji’s Tilt Shift Lenses

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Tokina 23/33/56mmF1.4 Discontinuation Begins, but We Want THIS APS-C Mirrorless Lens from Tokina

click the image to find out which mirrorless APS-C lens Tokina should launch (already available for Sony E mount)
click the image to find out which mirrorless APS-C lens Tokina should launch (already available for Sony E mount)

Tokina X mount – The Missing Lens

First stores in Japan are starting to mark the following Tokina autofocus lens trinity as discountinued and in USA we have Adorama marking the Tokina 23mmF1.4 and Tokina 33mmF1.4 in “Closeout”.

I can’t really say I am surprised about it, as these are Viltrox clones at a higher price. And many other manufacturers offer autofocus lenses in that range too.

To make things worst, Tokina reacted to bad sales by increasing prices on their X mount lenses, which basically killed any chance for those lenses to sell in sufficient numbers.

And yet, there is one Tokina lens, for APS-C mirrorless, that could be very successful.

It’s already available for Sony E mount and it’s this lovely Tokina lens here.

Now, I hope Tokina won’t be discouraged to continue their X mount journey due to the bad sales of their first attempt, because I believe that the Tokina 11-18mmF2.8 would sell significantly better. The only true competitor in that range would be the Sigma 10-18mmF2.8, hence there would be still enough room for sales.

via asobinet

One More Way Not to Miss the Upcoming Rumors: FujiRumors is Now on Threads!

There are many ways you can follow FujiRumors. And today there is one more out there: Threads.

So I thought I give you a recap on all the possibilities you have to stay tuned with FujiRumors, and also tell you the differences between platforms:

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