Topaz Photo AI 2 released: Major Update and $40 Launch Discount

Topaz Photo AI 2 has been officially released.

It’s a major update, the biggest update in fact since Photo AI has been launched.

You can read all the details at the dedicated Topaz Labs Photo AI 2 page here.

And just for launch, you get it with $40 discount.

Topaz Photo AI merges the incredibly efficient DeNoise AI, Gigapixel AI and Sharpen AI into one single software for a massive usability improvement! And in addition to that, Topaz Photo AI also offers new features like the full Autopilot mode and more.

Press Release

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Fujifilm Invests 30 Million Dollar in INSTAX Film Production Facilities

Fujifilm just decided to throw a ton of money (4.5 billion JPY – about 30 million USD) into what the Fujifilm CEO called their “new goldmine“: Instax!

That money will go into creating new facilities for Instax Film production.

That’s quite an unexpected turn of events for a product line, Instax, that Fujifilm was just about to shut down, when an unexpected event breathed new life into the agonizing market. You can read about this randomly lucky event here.

This event happened when Polaroid had just dropped their Instant business and Fujifilm was about to do just the same. Lucky Fujifilm!

The latest Instax Products:

Press Release

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Digital Camera Market Share 2022: Canon Dominates Ahead of Sony and Nikon, Fujifilm 4th

Every year, Techno System Research, a major marketing research company located in Japan, publishes the worldwide camera market share data.

And while the data is behind a (very expensive) paywall, the main chart (see above) for this year has been published by the Japanese Nikkei.

Digital camera 2022 global market share (compared to 2021) *Techno System Research

  1. Canon 46.5% (+0.7%)
  2. Sony 26.1% (-0.9%)
  3. Nikon 11.7% (+0.4%)
  4. Fujifilm 5.8% (-0.1%)
  5. Panasonic 4.2% (-0.2%)

This is the data for the entire digital camera market.

I find the mirrorless ranking more interesting, as it is free of all those DSLRs Canon and Nikon still sells.

And I wonder where Fujifilm would rank, if they just would have been able to ship the X100V and pretty much any other camera that was basically never in stock even if just recently announced (see X-E4).

For mirrorless only, sadly no data had been published so far and not even in 2021, but this is the data we had for 2020

  • Sony: about 35%
  • Canon: about 30%
  • Fujifilm: about 12%
  • Nikon: about 7%

I hope they will offer again a separate ranking for mirrorless cameras.

via digicame-info via Nikkei

Fujifilm X-T5 Shortage Continues

Back in November Fujifilm annonuced shortages on Fujifilm X-T5 cameras.

The shortage affected mostly Asian countries and the X-T5 stock in North America and Europe has been pretty stable until now, where you can easily find the X-T5 in stock.

Only the silver X-T5 is market as temporary out of stock at BHphoto, but they expect itback in stock in 1 or 2 weeks.

Sadly in some Asian countries the situation is not as good, where, as reported by asobinet, the X-T5 is still very hard to find in stock.