The Worst Thing for Fujifilm: Legendary Photographer David Hurn Still Shoots an X-Pro2 in 2025

Six years ago, we wrote about legendary photographer David Hurn and how he was shooting with a Fujifilm X-Pro2 — and, more importantly, what he had to say about it.

Fast forward six years, and a new video featuring David Hurn has surfaced online. And guess what? He’s still walking around with the very same Fujifilm X-Pro2, quietly documenting whatever crosses his path.

This is probably the worst possible thing that could happen to Fujifilm’s marketing department — because it proves that “older” cameras are still more than capable of producing wonderful images and we don’t always need the latest and greatest.

In other words, who needs the Fujifilm X-Pro4, right? ;). All it takes is a photographer who spends more time walking, observing, and shooting than comparing charts, specs, and autofocus graphs.

And yes, I’m mocking myself here. So don’t feel offended — this is a message primarily addressed to my humble self: go out, walk… walk a lot… and shoot more.

That said, the video itself is genuinely fascinating. At just six minutes long, it feels more like a 15-second YouTube Short — in the best possible way. Which is my way of saying: go watch it. You’ll enjoy every second.

And on that note, I’m heading out shooting now. I’ll grab my eight-year-old Fujifilm X-E3 — a camera I’ve completely ignored since getting the (wonderful) Fujifilm X-E5 (to be honest, I have also ignored my Fujifilm X-T5 since I have the X-E5).

Time to fix that.

The Gear

Digging Deeper into the Goldmine: Fujifilm to Increase Instax Film Production by 10% in 2026

Fujifilm CEO said it clearly: Instax is Fujifilm’s new Goldmine.

And the success seems to continue, so much so that Fujifilm has announced a 10% production increase of Instax Film in 2026.

Press Release

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WINTER CHROME: Embrace the Cold Season with This New Fujifilm Film Simulation Recipe

Today we’d like to bring you a new film simulation recipe created by Guillaume Couet at our 144K strong film simulation group.

The recipe is called “Winter Chrome“, it’s getting tons of likes and positive comments and some have already saved it on their camera to use during winter time.

Since not everybody is on Facebook, I’ll share the recipe here:

  • WINTER CHROME
  • Film Sim: Classic Chrome
  • Grain: strong/small
  • Color Chrome effect: strong
  • Chrom FX Blue: off
  • WB: K-7500
  • Dynamic Range: DR400
  • Highlight: -1
  • Shadow. -2
  • Color: +2
  • Sharpness: -1
  • Noise reduction: -4
  • Clarity: 0 (note: you can keep Clarity 0 for the camera to process faster and add negative clarity in post, or add negative clarity right in the camera)

You can see the images taken with Winter Chrome here and also below.

Other Film Simulation Recipes

Images

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Cleaner High-ISO, Sharper Details, Faster Processing in Aiarty Image Enhancer V3.5 (Christmas-only Deal)

Aiarty Image Enhancer V3.5 delivers cleaner high-ISO files, sharper detail, and faster processing—perfect for wildlife, landscapes, cityscapes, portraits, and low-light action shots. Its natural denoising, detail preservation, and performance improvements now benefit both RAW and JPEG workflows, including Fujifilm RAF files.

The latest update of Aiarty Image Enhancer V3.5 adds a strength slider for better fine-tuning, quick color-correction tools, faster AI Face Restoration, and optimized GPU acceleration for faster desktop processing.

Aiarty says more updates are coming soon, including an AI brush eraser to remove unwanted objects, photo color restoration, TIFF/DNG output, and other enhancements to streamline editing, post-production, and printing.

Christmas Deal: 49% OFF Lifetime License + Extra Savings

Curious about Aiarty Image Enhancer? Now’s the perfect time to try it. For a limited time, save 49% on a Lifetime License of Aiarty Image Enhancer, and use coupon code XMASSAVE for an extra $5 off—final price just $74.

Your Lifetime License includes:

  • Lifetime access with all future upgrades
  • Use on up to 3 Macs or PCs
  • 100% offline processing for full privacy (no cloud required)
  • A 30-day money-back guarantee

This Christmas-only deal is perfect for Fuji shooters and any content creator who wants sharper, cleaner, and more vibrant images—subscription-free.

Get the Aiarty Image Enhancer Deal – Lowest Price Ever

What Photographers Are Saying

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