When does Fujifilm Usually Announce New Cameras?

As we have seen here, 2026 could potentially be a huge year for Fujifilm.

But the big question now is: when will all that good stuff come?

To get a clearer picture, I went back to 2018 and analyzed which months Fujifilm announced its cameras. Based on that data, the months below are ranked from most popular to least popular in terms of camera announcements.

In Months:

• September: 7 cameras
• May: 7 cameras
• January: 5 cameras
• February: 5 cameras
• October: 3 camera
• July: 1 camera
• March: 1 cameras
• June: 1 cameras
• November: 1 cameras
• April: 0 cameras
• August: 0 cameras
• December: 0 cameras

So, September and May are the hottest months.

However, if we look at quarters, then we get a slightly different picture.

In Quarters

• Q1 – January to March – 11 cameras
• Q2 – April to June – 8 cameras
• Q3 – July to September – 8 cameras
• Q4 – October to December – 4 cameras

The first three months of the year are usually the hottest period for camera releases. And that’s no coincidence.

The Japanese fiscal year ends on March 31, and Fujifilm has a long history of launching high-selling cameras before that deadline. The reason is simple: strong product launches before the end of the fiscal year help Fujifilm present better sales numbers to investors in the final annual report.

In other words, if Fujifilm has a camera it expects to sell well, the January–March window is often when it makes its move.

In Semesters

• first half of the year – 19 cameras
• second half of the year – 12 cameras

The first half of the year clearly wins.

Conclusions

If past years are a reliable indication of Fujifilm’s future, then we should expect a strong first half of the year — with the first three months being especially active.

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The camera world has changed.

I feel it in the streets.
I see it in the camera stores.
I read it in the financial reports.

It began with the forging of the great Ten Cameras of 2025.

Four top spots were taken by Fujifilm, the most inspiring and beautiful among all cameras.

Two were taken by Ricoh, immortal and clever in keeping their camera business alive against all odds.

Three were taken by Nikon, Canon, and Sony, who above all else desire to be kings of full frame.

But they were all of them deceived…

For another camera was made.

In the land of New York, among dust-covered factory machinery in Rochester, the Darkroom Lord Kodak forged, in secret, a master camera.

And into this camera, Kodak poured low costs, mass production, and an unrelenting will to flood the market.

One cheap camera to outsell them all.

1. Kodak PIXPRO FZ55
2. Fujifilm X-M5
3. Nikon Z5II
4. Fujifilm X-E5
5. Fujifilm X half
6. Fujifilm X100VI
7. Ricoh GR IV
8. Ricoh GR IIIx
9. Sony A7CII
10. Canon EOS R6 Mark II

In other words: these are the ten best selling cameras in Japan in 2025 at Mapcamera.

2026 – A Big Fujifilm Year?

2026 could potentially be a huge year for Fujifilm. Fujifilm is going to start to upgrade their cameras to the 6th generation platform.

But how many cameras – and also lenses – can we expect to get in 2026?

Well, let’s take a quick look at how much gear Fujifilm announced in the past years.

Gear released in 2025 – 4 cameras and 3 lenses

• Fujifilm X-T30 III
• Fujifilm X-E5
• Fujifilm X half
  
• Fujifilm GFX100RF
• Fujifilm GFX Eterna 55
• Fujinon XC 13-33mmF3.5-6.3
  
• Fujinon XF23mmF2.8 R WR
  
• Fujinon GF 32-90mm Power Zoom

Gear released in 2024 – 4 cameras and 4 lenses

• Fujifilm X100VI
• Fujifilm X-T50
• Fujifilm X-M5
• Fujifilm GFX100S II
• Fujinon XF16-50mmF2.8-4.8
• Fujinon XF16-55mmF2.8 II
• Fujinon XF500mmF5.6
• Fujinon GF500mmF5.6

Gear released in 2023 – 2 cameras and 4 lenses

• Fujifilm X-S20
• Fujifilm GFX100II
• Fujinon XF8mmF3.5
• Fujinon GF55mmF1.7
• Fujinon GF30mmF5.6 Tilt Shift
• Fujinon GF110mmF5.6 Tilt Shift

Gear released in 2022 – 3 cameras and 4 lenses

• Fujifilm X-T5
• Fujifilm X-H2
• Fujifilm X-H2s
• Fujinon XF 30mmF2.8 Macro
• Fujinon XF 56mm f/1.2 R WR
• Fujinon XF 150-600mm f/5.6-8
• Fujinon XF 18-120mm f/4

Cameras in 2026

So, will there be more than just the two already rumored cameras in 2026?

• rumored camera Nr.1
• rumored camera Nr.2

If we look at Fujifilm’s history (not a rumor), the answer is very likely: yes.

As you can see above. Fujifilm rarely limits itself to just two camera announcements in a year—especially when a new generation of technology is involved. A platform transition usually triggers a cascade of releases, not just a single camera.

If 2026 is truly the beginning of the 6th-generation era, then what we already rumored could just be the tip of the iceberg.

And if Fujifilm maintains the pace it set in 2024 and 2025, there could be 2 more cameras in addition to the ones we already rumored.

It’s your time to guess what else could come ;).

Lenses in 2026

Fujifilm has quite consistently released around four lenses each year, combining both X and GFX series models, except for 2025, when we got 3 lenses.

So far I have no rumors about future lenses, which means you have three/four slots you can fill in with your wishes. :)

• 7 X Mount Lenses Left: Vote What You’d Like Next

Let’s Make it an Awesome Rumor Year :)

If anyone out there can maybe give us a hint on future X and GF lenses, feel free to reach out to FujiRumors. Your help would be greatly appreciated.

Overall, 2026 remains a significant mystery, but I’m hopeful that our trusted sources (and maybe some new ones) will be able to shed light on some of the unknowns and provide insights that will make us even more excited for what’s to come.

Until then, keep shooting, keep enjoying life… and every now and then, keep checking in on FujiRumors ;).