Fujifilm Camera Ownership Ranking: GFX Increases and the Real Ranking of Sony, Canon, and Nikon among FR-readers

The Ranking Results

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4.5 years ago I launched a survey on FujiRumors here, asking which camera system you own.

And since that was such a long time ago, I decided to launch a new survey again recently.

So what has changed in these 5 years?

Let’s check it the survey results first:

2021: I own Fujifilm X APS-C system only (58%)
2025: I own Fujifilm X APS-C system only (52%)

2021: I own Fujfilm X APS-C system + other systems (Sony, Canon etc.) (25%)
2025: I own Fujfilm X APS-C system + other systems (Sony, Canon etc.) (25%)

2021: I own both, the Fujifilm X and the GFX system (6%)
2025: I own both, the Fujifilm X and the GFX system (8%)

2021: I don’t own any Fujifilm Camera (4%)
2025: I don’t own any Fujifilm Camera (4%)

2021: I own Fujifilm GFX MF system + other systems (Sony, Canon etc.) (3%)
2025: I own Fujifilm GFX MF system + other systems (Sony, Canon etc.) (3%)

2021: I own Fujifilm X, Fujifilm GFX + other systems (Sony, Canon, etc) (2%)
2025: I own Fujifilm X, Fujifilm GFX + other systems (Sony, Canon, etc) (5%)

2021: I own Fujifilm GFX MF system only (2%)
2025: I own Fujifilm GFX MF system only (3%)

Ups and Downs

(-) The number of Fujifilm APS-C only shooters only has decreased by 6%.

(+) We see a 2% increase in GFX + Fujifilm X shooters (now 8%).

(+) There is a 3% increase in GFX + Fujifilm X + other brands shooters (now 5%).

(+) And finally a 1% increase in Fujifilm GFX only shooters (now 3%)

Same Same

(=) 25% still own Fujifilm APS-C + other systems

(=) 4% of people reading this blog do not own any Fujifilm camera yet

(=) 3% of people shoot Fujifilm GFX + other systems

Summary:

In 2021, 91% of readers owned a Fujifilm X series camera
In 2025, 90% of readers own a Fujifilm X series camera (-1%)

In 2021, 13% of readers owned a Fujifilm GFX camera
In 2025, 19% of readers own a Fujifilm GFX camera (+6%)

In 2021, 30% of Fujifilm X/GFX shooters also owned another system
In 2025, 33% of Fujifilm X/GFX shooters also own another system (+3%)

The number of people not owning a Fujifilm camera is stable at 4%.

Conclusions:

The Fujifilm X system remains the dominant choice among FujiRumors readers, with APS-C ownership barely shifting over the past 4.5 years (from 91% to 90%). What has changed is how people build their kits around it. Fewer photographers are sticking exclusively to APS-C, while more are expanding into GFX or mixing Fujifilm with other brands.

GFX shows the strongest momentum: its ownership has grown from 13% to 19%, driven both by X shooters adding medium format to their setup and by a small rise in GFX-only users. Multi-system ownership is also up, with 33% of Fujifilm shooters now pairing their Fuji gear with other brands.

Despite these shifts, the share of readers who don’t own any Fujifilm camera at all remains unchanged at 4%.

In short: the X system is still the backbone of the community, but GFX and multi-system hybrid setups are steadily on the rise, with GFX experiencing the biggest rise.

What This Means:

A 1% drop in Fujifilm APS-C ownership is negligible. Especially considering that if rumor sites covering other brands would launch the same survey, they’d probably see a sensible increase in Fujifilm owners (for example, Canon, Sony and Nikon shooters adding a Fujifilm X100VI to their camera gear setup).

But when it comes to FujiRumors readers, there are 6% less people shooting only with APS-C (from 58% to 52%), with most adding the GFX to their personal linuep.

And yet, despite more photographers expanding their kits with other systems, the majority remain loyal to their Fujiflim APS-C cameras with only a -1% drop. That probably indicates that no matter if they buy an additional Full Frame or Medium Format system, they still value the advantages of owning a Fujifilm APS-C system.

At the same time the rise of Fujifilm GFX is slow but steady. And quite frankly, the GFX system would explode and reach immense numbers overnight, if only Fujifilm would make this GFX camera, which Fujifilm has already shown us in its mock-up version. But we got the Fujifilm GFX Eterna 55 instead… oh well…

Last but not least, only an additional 3% of FR-readers are “flirting” with other systems and have added a non-Fujifilm system to their lineup (30% in 2021 and now 33%).

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X Cameras

X Lenses

GFX Gear

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Fujinon XF23mmF2.8 R WR In Stock Now!

Now that was a long wait… but it’s finally over!

The Fujinon XF23mmF2.8 R WR is now in stock at BHphoto here, Amazon here, Adorama here, Nuzira here and other stores.

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Fujifilm X-T6 Truth Unveiled :: X-Pro4 Wishes :: The First Official Fujifilm Camera Recipe :: GFX100RF Fragment Edition and More – Top 10 November

Mega Deal

Top 10

  1. Fujifilm X-T6 — It’s Time to Tell You When It’s Coming
  2. Fujifilm X-Pro4 – Time to Remove the OVF, or the EVF… and Everything in Between
  3. Fujifilm GFX100RF Fragment Edition Announced
  4. WARNING: The Fujifilm X-T5 Struggles Badly With Wildlife Photography – A Real World Proof
  5. Meet FRGMT BW – Fujifilm’s First ‘Official’ Film Simulation Recipe
  6. Fujifilm Showcases a “Lensless Camera” Prototype
  7. Fujifilm Issues an Official (and Long Overdue) Apology :)
  8. Fujifilm X-T6 Coming Second Half 2026 – And What About X-Pro4, X-H3/S, X-T60, X-S30 and Rest of 6th-Gen Wave?
  9. This Chart Shows You the Full List of Fujinon XF/XC and Third Party X Mount Autofocus Lenses
  10. Top 10 Fun – and Affordable – Lenses for the Fujifilm X Mount

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Fujifilm GFX100RF Wide Conversion Lens Option

Recently, I wrote an article about yet another WCL and TCL conversion lens set coming to the X100 system—this time from Viltrox. In that piece, I also expressed my hope that someone would finally create conversion lenses for the Fujifilm GFX100RF as well.

Well, while we don’t have any conversion lens specifically designed for the GFX100RF, it looks like the Ricoh GW-4 wide conversion lens actually works fine also on the Fujifilm GFX100RF.

I have found a video about it and also a blog post, you can find both of them below.

Summary of the video:

  • The Ricoh GW-4 wide-angle converter delivers surprisingly high image quality on the GFX100RF.
  • Sharpness remains strong, both in the center and corners, even with 100MP files.
  • Contrast stays consistent with the native lens; no noticeable loss in micro-contrast.
  • Minimal corner softness at typical landscape apertures (f/11–f/16).
  • Distortion is very low for a wide-angle converter and easily corrected when visible.
  • Flare control is good — lamps and bright light sources show no major artifacts.
  • Vignetting is minor and natural-looking, often negligible in real use.
  • Overall: delivers a clean, wide 21mm-equivalent image without the usual compromises of cheap add-on lenses.

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