Fujifilm has released a firmware update for the Fujifilm X-T30III.
Down below all the details.
Today we’d like to bring you a new film simulation recipe created by Guillaume Couet at our 144K strong film simulation group.
The recipe is called “Winter Chrome“, it’s getting tons of likes and positive comments and some have already saved it on their camera to use during winter time.
Since not everybody is on Facebook, I’ll share the recipe here:
You can see the images taken with Winter Chrome here and also below.
Other Film Simulation Recipes
Aiarty Image Enhancer V3.5 delivers cleaner high-ISO files, sharper detail, and faster processing—perfect for wildlife, landscapes, cityscapes, portraits, and low-light action shots. Its natural denoising, detail preservation, and performance improvements now benefit both RAW and JPEG workflows, including Fujifilm RAF files.
The latest update of Aiarty Image Enhancer V3.5 adds a strength slider for better fine-tuning, quick color-correction tools, faster AI Face Restoration, and optimized GPU acceleration for faster desktop processing.
Aiarty says more updates are coming soon, including an AI brush eraser to remove unwanted objects, photo color restoration, TIFF/DNG output, and other enhancements to streamline editing, post-production, and printing.
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What Photographers Are Saying
When Coca-Cola started scouting for a photographer for a major global campaign — one that required flying him around the world — they came across the name Frederik Trovatten, a guy with 18 years of digital-marketing experience.
Little did they know that Frederik would shoot the entire campaign using Fujifilm APS-C gear… which, as we all obviously “know,” has a 0.1% autofocus hit rate on well-lit static subjects and a dynamic range inferior to a cheap Amazon toy camera.
Too late. The flights were booked. The campaign was shot.
And the results, are exactly what we could expect. You can see them in the video above and on his website trovatten.com – Instagram: @trovatten
Advertising Campaign
His behind-the-scenes video walks you through his days capturing the raw, energetic life of taco vendors, and it’s absolutely worth watching.
The Gear (Brace Yourself…)
For stills, he used the humble Fujifilm X-T3.
For video, the Fujifilm X-H2S.
Plus an Aputure MC Pro light and a Rode lavalier mic.
He says:
there’s no reason to get these expensive cameras when you can do big campaigns, commercials with cameras that cost $1,200
The results?
Massive prints that Coca-Cola proudly displays around.
Of course, according to countless forum experts — whose combined portfolio consists mostly of long, bitter comment histories — this shouldn’t be possible. Surely Coca-Cola would tear down every poster if they discovered they were shot on a “cheap” Fujifilm X-T3. Maybe even issue a global apology.
Or… maybe not.
Maybe Coca-Cola is actually quite proud this time — certainly more proud than of the 100% AI-generated Christmas ad they released this year. ;)
Two patents showing a Fujinon 35mmF4 and 28mmF4 lens for a format “larger than full frame” have now surfaced and reported about at the Japanese website Asobinet.
These are patents very likely for a fixed lens GFX camera.
We remind you the Fujifilm GFX100RF features a 35mmF4 lens. Maybe you’d have prefered a 28mm lens?