AstrHori 9mm f/2.8 Officially Announced

The AstrHori 9mm f/2. 8 is listed on BHphoto since a while now.

Now it has been officially announced and you can order it at:

Key Features

  • APS-C | f/2.8 to f/16
  • 13.5mm (Full-Frame Equivalent)
  • One Aspherical Lens Element
  • Two Extra-Low Dispersion Lens Elements
  • 7.8″ Minimum Focusing Distance
  • 7-Blade Diaphragm
  • 11 Elements in 8 Groups
  • 62mm Filter Thread
  • Manual Focus Design
  • Built-In Petal-Shape Lens Hood

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Viltrox AF 9mm f/2.8 for Fujfilm X Officially Announced

The Viltrox 9mm f/2.8 has been officially announced, at least in China.

I guess it will very soon be listed for sale also at BHphoto here, Amazon here and Adorama here.

It’s available for other mounts already since a while and so far it enjoys fantastic reviews:

image via 独立摄影师联合会

Fujifilm’s Imaging Division: Up 21.5%, Forecast Raised and Offsetting Expected Losses in Other Segments – Q2/FY2025

The latest Fujifilm financial results are out (Q2/2025 – July to September 2025).

It’s once again a very positive report, with operating income up 21,5% Y-o-Y.

Fujifilm also sounds pretty optimistic about the future of its Imaging division — so much so that it has raised its forecast by 5.6% compared to previous expectations. And it’s not just doing well — it’s doing well enough to balance out expected declines in other divisions.

I wonder how much of this optimism could be the result of them knowing something we don’t know yet… like the arrival of the Fujifilm X-T6, Fujifilm X-Pro4, Fujifilm X-H3/S, Fujifilm GFX100III or any other 6th generation Fujifilm gear.

Professional Imaging

  • Strong sales of FUJIFILM X and GFX series digital cameras
  • Strong sales of new products GFX100RF, X half and X-E5

Consumer Imaging

Forecast

Operating income forecast is unchanged, as the downward revisions for both the Healthcare, mainly due to higher silver prices, and the Business Innovation, due to increased expenses for strengthening business structure, are offset by higher gross profit in the Imaging.

Imaging Division Comment

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