Fujifilm’s Imaging Division: Up 21.5%, Forecast Raised and Offsetting Expected Losses in Other Segments – Q2/FY2025

The latest Fujifilm financial results are out (Q2/2025 – July to September 2025).

It’s once again a very positive report, with operating income up 21,5% Y-o-Y.

Fujifilm also sounds pretty optimistic about the future of its Imaging division — so much so that it has raised its forecast by 5.6% compared to previous expectations. And it’s not just doing well — it’s doing well enough to balance out expected declines in other divisions.

I wonder how much of this optimism could be the result of them knowing something we don’t know yet… like the arrival of the Fujifilm X-T6, Fujifilm X-Pro4, Fujifilm X-H3/S, Fujifilm GFX100III or any other 6th generation Fujifilm gear.

Professional Imaging

  • Strong sales of FUJIFILM X and GFX series digital cameras
  • Strong sales of new products GFX100RF, X half and X-E5

Consumer Imaging

Forecast

Operating income forecast is unchanged, as the downward revisions for both the Healthcare, mainly due to higher silver prices, and the Business Innovation, due to increased expenses for strengthening business structure, are offset by higher gross profit in the Imaging.

Imaging Division Comment

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VOTE: Which Fujifilm System do You Own – X, GFX or Other Brands?

4.5 years ago I launched a survey on FujiRumors here, asking which camera system you own.

Since many years have now passed, I thought it would be interesting to see if something changed.

List of Gear I personally own:

I currently own the following systems:

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Your Firmware Wish List – Tell Fujifilm!

I recently wrote an article where I basically run through the entire history of Fujifilm Kaizen firmware updates.

I ended up inviting Fujifilm to keep up their Kaizen spirit.

Now, I have no idea how things will develop in future.

But I have wishes and hopes. And I thought that, after a long time, it might be high time to share again our firmware wishes.

I certainly hope for the fully automatic subject detection mode to come to all 5th generation cameras (and I showed Fujifilm how easy that could be implemented).  I am not a video guy, but why no waveform monitor, vectorscopes and anamorphic mode on all 5th generation cameras? I want more cameras with touch-to-track autofocus in video. And please, panoramic mode on 40MP cameras would be nice too.

And why shouldn’t the Fujifilm X-T50 and X-M5 also be able to store custom recipes on their FS1/FS3 positions? And what about direct to Instax print option?

Also, it never hurts to get some autofocus boost. I mean, for what I do, it’s already amazing. But being 85% as good as other brands is not good enough these days. It’s time to match other brands in terms of AF performance.

INSTRUCTIONS:

You’re welcome to share your wishes in the comments below.

Just in case later I decide to turn them into a survey, it would be helpful if you upvote existing comments that already include your wish, and post a new comment only if your idea hasn’t been mentioned yet.

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About a Forgotten Fujifilm Camera, the Fujifilm X-T6, the Soul of Photography, Rumored Firmware Update and More – Top 10 October Articles

October was a month packed with rumors, thanks to the announcements of the Fujifilm X-T30III and XC13-33mmF3.5-6.3.

But interestingly, it wasn’t the X-T30III news that caught your attention the most.

By far the most-read article was the one about the Fujifilm XF1 — and the lesson Fujifilm had to learn from it. Not even the Fujifilm X-T6 buzz came close.

My (admittedly weird) “sort-of” X-E5 review squeezed into the 10th spot, which is not bad at all. But what you really wanted to read about was my switch to DxO — that one landed in 8th place.

I was also glad to see the “What We Lost When Cameras Got Better” piece reach 7th place. It proves that the FR-community isn’t just here for news and rumors — you also care deeply about the art and soul of photography itself.

Enjoy the Top 10 Fujirumors Articles of October below 👇

  1. A Forgotten Fujifilm Camera Shines on Netflix — and Teaches a Hard Lesson
  2. Fujifilm X-T6 and X-H3 with 80 Megapixel? Let’s Talk About it!
  3. A Lovely Combo: Fujifilm X-T30 III Coming with 26MP Sensor and 5th Gen Processor
  4. RUMOR: New Firmware Might Finally Bring the Fujifilm Feature I’ve Been Begging For
  5. Sorry, But the Fujifilm X-T6, X-Pro4, X-H3 (and Friends) Won’t Arrive in 2025
  6. TIME Names Fujifilm Instax Wide EVO One of Best Inventions of 2025
  7. What We Lost When Cameras Got Better — and How Fujifilm Is Trying to Give It Back
  8. I’m Leaving Capture One for DxO PhotoLab 9: Here is Why!
  9. Surprise in Japan (?): Fujifilm X-M5 Outsells Fujifilm X-E5 – But the True APS-C King Is Another One, and It Calls for Fujifilm X80
  10. About My Fujifilm X-E5, Therapy Sessions, and the Art of Letting Go!

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