Fujifilm Publicly Asks Which X and G Lenses to Make Next, Shows Video Demo of New Fujifilm X-T3 April Firmware, Modular Compact GFX Body and More – X Summit

Fujifilm X Summit

Fujifilm hold the first X summit at the GPP in Dubai, an event aimed to listen to customer feedback in the best Kaizen tradition and discuss about the Fujifilm future.

For example, Fujifilm asked people which X and GFX lenses they should make next and which firmware update should come next.

Sadly there was not much participation (hardly 50 comments), so let’s see what happens if I share the same polls here on FujiRumors, the only Fujifilm community that can collect several thousands of votes within a few hours ;).

You find Fujifilm’s future X and GF lens survey down below.

Big news: just as we rumored a few days ago, the Fujifilm X-T3 will get a major firmware update, centered on autofocus improvements. It will come in April. Fujifilm showed a video demo of the improvements, and it was fairly impressive. Better face and eye tracking.

Here is the entire 1 hour and 48 minutes video summed up in key points for you. You’re welcome :).

X and G Mount – starts 27:48

Why no Full Frame

  • All brands go to mirrorless, and to different mounts and sensor sizes
  • Medium Format makes it easier to design lenses for higher resolution. But also needs more power
  • Barney from DPReview says there is no perfect format. It depends on what the customers wants
  • Every format has Pros and Cons
  • Focus is APS-C size. Provides fast system and enough resolution
  • For higher resolution, go GFX
  • Fuji’s R&D challenge is to make APS-C quality better and GFX smaller

X mount

  • X-mount design: sensors are getting better and so sensitive, that they have to deliver light through the lens in a very precise way
  • More light, less digital correction
  • Value Angle: Long technical explanation. In short: the wider the value angle, the more precise and easier they can send light to the sensor
  • Fujifilm compares the value angle of X-mount to full frame, and they show that X-mount has much wider value angle (screenshot below)
  • Canon and Nikon full frame mirrorless have smaller value angle
  • The Value angle of Sony full frame is very narrow
  • Wider value angle gives more flexibility for lens design. Allows for more light and less digital correction

FUTURE CONCEPTS – starts 41:57

XF33mm f/1.0

  • XF35mmF1.4 vs XF33mmF1.0: the XF 33/1 needs to be twice as big, since it needs to let in and correct twice the light
  • XF33mmF1 has more than twice lens elements than the XF35/1.4
  • to correct aberration on the XF33mm f/1.0 you need around 7-10 glass front elements
  • the XF35mmF1.4 has only 7 elements overall
  • the backside of the XF33mm f/1.0 has about 8 to 10 glass elements
  • overall the XF33mm f/1.0 has more than twice the lens elements
  • the 7 to 10 glass elements on the front of the 33/1 weight about 200 gram
  • challange is to move heavy lens elements precisely during autofocus
  • Toshi was not satisfied with the size of the lens, but he understands the challenges of developing it. However, he invites engineers to make it still as small and light as possible

XF16mm f/2.8 and XF 16-80mm f/4 working protoypes

  • XF16mmf/2.8 announcement soon
  • XF16-80mmf/4 will follow. Launch later this year. Lens feels really light

Future X and GF lenses

  • Fujifilm asks people which lenses Fujifilm should develop next – FujiRumors added the polls down below
  • Tilt shift lens is very likely to come next for G mount system
  • Zack Arias agrees with FujiRumors and he does not want a 35/1.4 MK II because he does not want the 35/1.4 magic to go lost
  • development costs of new lenses are very high

FUTURE GFX CONCEPTS and GFX CAMERAS – starts 59:39

GFX Concepts

  • Mirrorless should be free from all legacy
  • Fujifilm shows design mock-ups of GFX
  • they show a very small cubic and modular GFX, where you can attach a grip unit and viewfinder unit. So you can build the GFX according to your style (full video here and original full video here)
  • the modular GFX is just a mockup, but Fujifilm hopes it won’t take long to create such a small device
  • Medium format size can be reduced a lot, but there are challenges, for example a smaller shutter unit and better battery efficiency
  • with global shutter Fujifilm can make it smaller

The clear message here is: don’t worry, we are going to make the GFX system a whole lot smaller. So invest into GFX, and we will deliver you also a super-compact body one day.

GFX 100

  • Fujifilm shows a working prototype of GFX100 and they take a sample on stage, including pixel peeping
  • at 100MP the benefits of medium format shine, because it’s easier to design lenses that resolve 100MP for MF than for full frame or APS-C
  • hand-holdable medium format camera thanks to IBIS
  • GFX100 will cost around $10,000, but final decision has not yet been made
  • Coming before June

COLORS and IMAGE QUALITY – starts 1:17:46

  • They explain their color science.
  • The steps are: signal, measure, calculate, tune, target color
  • there will be new film simulations and they asked people which should come next (FujiRumors has already expressed its opinion)

FIRMWARE – starts 1:27:25

  • 250+ total firmware updates made since the original X100 has been introduced
  • They show upcoming firmware of X-T3 with significant autofocus improvement. Better face detection, better tracking, better eye AF. Coming in April. Check it out in the video embedded above or on youtube at 1:28:35
  • Fujifilm also said they will give us the opportunity to switch between faces with the new firmware
  • survey about which firmware should come next
  • they official mention Kaizen as their philosophy

Q&A

  • Fujifilm is studying the rating system
  • Adobe X-Trans support: Adobe says that for them to get good results with X-Trans is difficult, it’s a lot of work. Fujifilm will support Adobe for better processing
  • People ask for complete Camera Remote App redesign
  • Fujifilm is working on improved camera remote app

There will be more X summits, and you can interact at slido here, and of course you will be the first to know, if you follow FujiRumors on Facebook, Instagram, RSS-feed and Twitter.

Which Fujinon XF Lens Should Fujifilm Make Next? - max. 2 selections

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Which Fujinon GF Lens Should Fujifilm Make Next? - max. 1 selections

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Firmware Wishlist - Pick 1

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FUJIFILM Fiscal Year 2019/3 Results: One Million Instax Products sold Each Month and favorable FUJIFILM X-T3 sales

Fujifilm published the results of the 3rd quarter for fiscal year 2019, an important quarter, since it includes the Christmas season.

We will get the report for the full fiscal year 2019 (1 April 2018 – 31 March 2019) sometimes in April 2019.

It’s once again an Instax domination, with 8.5 million Instax products sold in 9 months. Sales for the FUJIFILM X-T3 were favorable. No other camera is mentioned.

The overall conclusion:

** CLICK HERE to Read the Rest of the Article **

Fujifilm X-T3 Firmware 2.10 Released

Fujifilm X-T3 Firmware 2.10

Fujifilm X-T3 firmware version 2.10 has just been released. You can download it here.

  1. Recording over 4GB movie file as one file  Movie files are no longer split when the file reaches 4GB file size. The file is recorded as one file providing an SD memory card greater than 32GB is used (excludes 32GB) (*1).
    *1:By using SD memory cards less than or equal to 32GB, movie recording will continue without interruption when the file size reaches 4GB, however subsequent footage will be recorded to a separate file.
    Note:Format SD memory cards before first use, and be sure to reformat all memory cards after using them in a computer or other device.
  2. Fix of slight defects.

Rumor has it that a major Fujifilm X-T3 firmware update will be released this spring.

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Fujifilm X-T20 vs Canon EOS RP Comparison

Now that the Canon RP has leaked, apotelyt has added it to its database.

We don’t think it makes sense to compare the Canon RP to the Fujifilm X-T3, since the more affordable Fujifilm X-T3, plays in another league when it comes to video and stills specifications.

It makes more sense to compare the Canon RP to the Fujifilm X-T20.

And actually it would make even more sense to compare it to the upcoming Fujifilm X-T30, but for that comparison we have to wait until February 14.

I list what Apotelyt writes below, but at the end I add a few notes.

Arguments in favor of the Canon EOS RP:

  • More detail: Offers more megapixels (26.2 vs 24MP) with a 5% higher linear resolution.
  • Better moiré control: Has an anti-alias filter to avoid artificial patterns to appear in images.
  • Better image quality: Features a larger and more technologically advanced imaging sensor.
  • Richer colors: Larger sensor generates images with better, more accurate colors.
  • More dynamic range: Capable of capturing a wider spectrum of light and dark details.
  • Better low-light sensitivity: Can be used in poorly lit environments and still produce good images.
  • Better sound control: Has a headphone port that enables audio monitoring while recording.
  • More flexible LCD: Has swivel screen for odd-angle shots in portrait or landscape orientation.
  • More selfie-friendly: Has an articulated screen that can be turned to be front-facing.
  • Faster shutter: Has higher mechanical shutter speed (8000/sec vs 4000/sec) to freeze action.
  • Faster data transfer: Supports a more advanced USB protocol (3.1 vs 2.0).
  • Easier wireless transfer: Supports Bluetooth for image sharing without cables.
  • More modern: Reflects 2 years of technical progress since the X-T20 launch.

Advantages of the Fujifilm X-T20:

  • Maximized detail: Lacks an anti-alias filter to exploit the sensor’s full resolution potential.
  • Faster burst: Shoots at higher frequency (8 vs 5 flaps/sec) to capture the decisive moment.
  • More compact: Is smaller (118x83mm vs 133x85mm) and will fit more readily into a bag.
  • Less heavy: Has a lower weight (by 102g or 21 percent) and is thus easier to take along.
  • Easier fill-in: Has a small integrated flash to brighten shadows of backlit subjects.
  • More affordable: Was introduced into a lower priced category (44 percent cheaper at launch).
  • More heavily discounted: Has been around for much longer (launched in January 2017).

We don’t really agree with this list completely, since the Canon EOS RP has only 2 more megapixel over the X-T20, but has an anti-aliasing filter, which means it won’t have more details than the X-T20. And given the X-Trans array, it also won’t control moirè better.

Also, colors have more to do with the processor, rather than the sensor, hence we can’t really say the Canon EOS RP has “richer colors” due to the sensor.

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AmazonUS Tells People the Sony A6500 is an Upgrade to the Fujifilm X-T3

AmazonUS is telling people, that the Sony A6500 is an upgrade to the Fujifilm X-T3.

That’s a nice Sony advertising :).

If I was Fujifilm USA, I’d contact AmazonUS and ask to correct this as soon as possible… or at least to add to the recommended items for the Sony A6500 some professional heat resistant gloves.

Just kidding guys, both great cameras in their own way. We will have enough “heavy” topics to discuss in the next few weeks, that starting this week with some lightness can’t hurt.

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