Fujifilm Managers Optimism: Potential GFX Customers Number Overwhelmingly Increasing, X-S10 Attracting Young New Customers, 5G and More

The Japanese website phileweb published an interview with Fujifilm managers.

They talk about the momentum the Fujifilm GFX series is experiencing, about the harsh COVID-19 situation, the introduction of the Fujifilm X-S10, the possibilities 5G might offer and more.

Overall, they seem very confident and positive about the future of their imaging division.

Worth to note is the part of the interview, where Fujifilm explains they find it a pity that people just store their images on their phones, and that they try to find ways to motivate people to print.

Once again, statements like these denote the huge photographic culture Fujifilm carries in their DNA, which among the others translates also into a wide variety of ergonomically different cameras that are crafted to be fun to use for different types of photographers.

I feel that for Fujifilm, photography is more than just getting hyperbolic specs on paper. It’s also, and mainly, about cultivating and incentivize our passion and fun for photography.

Down below you’ll find everything summed up, including some parts that I leave exactly like google translated it.

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Apple Adds RAW Support for More Fujifilm Cameras Including Fujifilm X-T4 and X-S10 with MacOS Big Sur and iPadOS 14.5

FR-reader Moritz made me notice on Twitter here, that a couple of weeks ago MacOS Big Sur added uncompressed RAW support for additional Fujifilm cameras.

This means you can now edit RAW files from Fujifilm X-T4, X-S10 and more in all major image editing apps on iPad as well as apps on macOS that use the RAW engine provided by iOS (Apple Core Image RAW), such as Affinity Photo or one of my favorites, RAW Power.

Sadly not yet supported are the Fujifilm GFX100S and the original GFX100. Also the Fujifilm X-E4 is not yet included.

Down below you can find the fill list of currently supported X and GFX cameras.

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TIPA AWARDS 2021: Awards for Fujifilm, Sony, Canon, Nikon, Sigma, Panasonic, Pentax, Tamron, Laowa and More

TIPA has worked very hard and made a brutal selection, in which only the very best of the crème de la crème of the top of the top could win their extremely prestigious TIPA award.

Or in other words: camera companies paid again a lot of money to win meaningless awards.

And in order to make it even easier for companies to win (and hence make more money by selling award licenses), they created tons of categories, such as “expert”, “advanced” and “professional”.

Now to the winners.

Cameras

Lenses

More

Awarded Fujifilm Products

via tipa