Fujifilm Digital Camera Range: Making Sense of the Line-Up, What Should be Dropped, What Should Stay… and Where is the X-H Line?

Fujifilm shared this Pyramid explaining their Current Camera Line-up
Fujifilm shared this Pyramid explaining their Current Camera Line-up

I already said it in my X-S10, Attack on Sony article: the Fujifilm X-S10 makes a whole lot of sense.

And yet, I do understand one of the critiques made to Fujifilm: their line-up is huge and potentially confusing.

There are indeed some lines, that in some occasions do not not differentiated themselves enough from each other.

But this is an issue Fujifilm realized and I feel that they are taking care of it, for example:

  • the Fujifilm X-Pro3 is a unique machine, with a concept, so far nowhere to find
  • Fujifilm is aware that the the Fujifilm X-H2 must differentiate stronger from the X-T* line in order to continue to evolve separately

Fujifilm understands the problem and is finding ways to separate the lines better.

And yet… there are some lines that should be dropped, in my opinion.

Let’s take a look it at, by using an official Fujifilm media sheet that has been sent to me, which shows a pyramid with all Fujifilm X series cameras listed and ordered by Fujifilm itself.

The Red Zone

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Firmware Updates for Fujifilm X-T4, X-T3, X-T2, X-T1, X-H1, X-Pro3, X-Pro2, X-Pro1, X-E3, X-T20 and X-T30 Released

Fujifilm has released several firmware updates.

Down below you’ll find all the details officially shared by Fujifilm.

The main course of the meal is improved support for the Fujinon XF50mmF1.0 R WR. for “enhanced AF speed and enabling Color Shading Correction to mitigate subtle color casts when images are made at the lens’ maximum F1.0 aperture“.

I wish Fujifilm would specify, which bugs are fixed. For example, as FujiRumors found out for first, the recent X-T4 “minor bug fix” was actually a major one, as it fixed the exposure stepping issue.

Anyway, down below all the details.

Press Release

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LEAKED: Additional Fujinon XF 50mm f/1.0 R WR Images Mounted on Fujifilm X-T4 and X-Pro3

A kind source passed us additional images of the upcoming Fujinon XF50mmF1.0 R WR.

This time you can see it mounted on the Fujifilm X-T4 and the Fujifilm X-Pro3.

Announcement is tomorrow, September 3, at 1 AM New York time (hence 10 PM in San Francisco of Sept. 2)

Of course, there will be an epic live blogging, only here on FujiRumors… feel free to join us :).

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New Viltrox 23mm f/1.4 Released, Will No Longer Damage Your Fujifilm X-Pro3

Back in May, Viltrox issued a statement that their X Mount AF lenses can damage the Fujifilm X-Pro3 and FujiRumors later on reported about a free return service Viltrox offered.

Now they are redesigning those lenses, so that they won’t damage your X-Pro3 anymore (see damage in this post).

Just a few days, Viltrox has also released a MK II version of the 85mm f/1.8. Now the updated Viltrox 23mm f/1.4 AF has been released too.

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The Fujifilm X-Pro3 will Save Photography and More Companies Should Take the Risk to Do Unique Things

GxAce published his Fujifilm X-Pro3 long term review with the title “the camera that will save photography“.

So, why should the X-Pro3 save photography.

in a world of fully articulating screens and in body image stabilization, cameras these days are getting pretty stale to me. They all pretty much look the same and they all pretty much have the same features, except for one: the Fujifilm X-Pro3

I think it’s awesome that Fujifilm basically ignored everything and made a camera that is unique. It’s such a cool idea, what photography needs to be doing to stay relevant.

I hope more camera companies will take risks, do unique things, have unique ideas.

We have reached the point where every cameras is amazing, they all pretty much can do the same things. What I think will be the differentiating factor going on in the future will be how we interface with the camera.

For the rest of the review, check out the first video down below, where you’ll find more X-Pro specific content.

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Fujifilm X-Pro Roundup

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