The Mirrorless Endgame Begins: Fujifilm GFX 100 Announcement on May 23

Fujifilm GFX 100

According to our trusted sources, the Fujifilm GFX100 will be announced on May 23.

I am so excited to finally see this beast unveiled, that I created a fan-made Fujifilm GFX100 announcement trailer on my youtube channel.

Don’t take the trailer too seriously, though. Of course the Fujifilm GFX100 won’t destroy half of the camera universe. It’s just I am super-pumped to see Avengers Endgame, too, and I guess my brain just merged my excitements into the trailer you see above.

And yet, the mirrorless endgame really begins. Camera companies try to find a way to survive in a declining market, but it’s clear that there is no space for all to flourish.

Fujifilm tries to survive by avoiding the full frame mud fight and by dropping medium format beasts and agile hybrid APS-C cameras to the market.

If that will work out or not, only time will tell.

All I know is that I will be here, on May 23, to give you the most epic live blogging ever seen on FujiRumors.

Stick around guys, because this is just the beginning of a long rumor marathon ;).

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Fujifilm Manager: “APS-C Limit is Not 26 Megapixel. Fujifilm GFX100 will Amaze You. AI Within 3 Years. Shooting Style Over Specs”

Pixel Village, who recently gave us some insights from the Fujifilm factory in Japan, now published their interview with Fujifilm manager Toshihisa Iida, Jun Watanabe and Keitaro So.

It’s a 33 minutes long video that I have summed up below for those of you, who are in a hurry right now.

Style vs Specs

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FUJIFILM GFX 50R and X-T30 crowned Winners at the 2019 TIPA World Awards

 

Tipa Awards 2019

We already questioned a few times, if these awards make sense, by disclosing how the award business works. But for some reason many Fujifilm X and GFX still rejoice when they read about Fujifilm winning an EISA, TIPA or whatever else award.

So I don’t want to be the spoilsport here, let’s just ignore it all and rejoice once again :).

Oh, and btw, don’t take any award seriously, that does not assign a price to the stellar FUJIFILM XF 200mm f/2 R LM OIS WR.

Here are all the winners:

Cameras

Lenses

Other Awards

The Fujifilm winners:

  • X-T30
  • GFX 50R

Press Release

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Fujifilm Manager: “Full Frame? Users Want Choice, and We Chose APS-C and MF. Smaller IBIS Needed”

Fujifilm Manager Interview

Just yesterday DPReview published their Fujifilm CP+ interview, with lots of interesting topics to discuss. Make sure to check it out here (including the hundreds of comments).

Now the Thai youtube channel กล้องกล้วยกล้วย interviewed Fujifilm manager Mr. Makoto Oishi.

It’s a 49 minutes interview in Thai and constantly translated into English. Too cumbersome and no time? Don’t worry, it’s all summed up down below for you :)

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DPReview Fujifilm Managers Interview: “No Need to Open X Mount, AI and Global Shutter are the Future, GFX100 Within End of June”

DPReview interviewed Toshi Iida, Makoto Oishi and Shin Udono. Here are the main points (full interview at dpreview here):

Medium Format

  • Full Frame and Medium Format will coexist
  • GFX 50R sales look very promising
  • FF is 1/3 of market in terms of value, slightly growing
  • MF was 1%, but doubled after GFX introduction
  • 70% of MF buyers were coming from other brands, mainly DSLR, and the GFX is their additional system
  • 20% of GFX users are professionals, 80% non-professionals (especially GFX 50R users)
  • Fujifilm wants to increase professional base, also thanks to Capture One support and with future GFX 100
  • Fujifilm GFX 100 should show the potential of medium format
  • FF can reach 70-80 Megapixel
  • GFX lenses designed for 100MP resolution
  • Fujifilm GFX100 will be available before the end of June
  • Fujifilm GFX100 target is commercial photographers, fashion, landscapes, but also more general purpos
  • GFX 100 will shoot at 16bit RAW. Benefit noticeable mostly at low ISO and deep shadow detail. 4 times the amount of data, 14 bit lets you shoot faster, which is appropriate for APS-C

APS-C vs Full Frame

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