Sony launches A7rIV and Says it Rivals Medium Format Image Quality – Signs of Confidence or Nervousness?

Sony launched the Sony A7rIV. You can read the facts and see the live stream again here.

It has a 61 MP full frame sensor, that offers 26 MP in APS-C crop mode. Anyone knows an APS-C Fuji camera with 26 MP out there? It’s all the same sensor wafer, just cut in differnt sizes for X-T3 (26 MP), A7rIV (61 MP) and GFX100 (102 MP).

The Sony A7rIV is a very fine camera, and I know at least one guy, who won’t be able to resist the temptation of buying it.

But one thing really grabbed my attention during the official presentation: the regular reference to medium format image quality.

The first reference comes from a Japanese Sony manager, who says:

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