Imaging-resource published a long and very interesting interview with various Fujifilm managers, including Toshihisa Iida).
Here is a summary:
COVID-19:
In response to the terrific response to our first FR-readers wishlist corner article and the massive feedback I have received via email by fellow Fuji X/GFX shooters, here is the second episode of this series.
This series is all about your wishes about future Fujifilm cameras, lenses, firmware features and whatever you desire to see in Fuji’s future.
As I did receive tons of emails last time, I will focus this FR-readers wishlist corner mainly on cameras… lenses and firmware will follow at a later point.
It’s interesting to note that most of the wishes gravitate around the Fujifilm X-H2, proving that there is a huge “hunger” for a Fujifilm X-H1 successor.
The (now discontinued) Fujifilm X-H1 was initially a disaster in terms of sales. However, X-H1 sales revived later on thanks to terrific deals that gave it a sales-glory-moment.
The reason for the overall failure of the Fujifilm X-H1 was not its concept, but its timing: a few months later the Fujifilm X-T3 followed with new sensor and processor. I never understood this move by Fujifilm.
And yet, there is absolutely nothing wrong with the Fujifilm X-H1, which, I remind you, snapped the top winning image at the World Press Photo awards.
I am strongly convinced that with the Fujifilm X-H2, Fuji is sitting on a potentially big winner.
Many X shooters would like a Fujifilm X-H2 right now, but as FujiRumors always told you, you have to be patient. Fujifilm is not going to repeat the errors made in the past. When the Fujifilm X-H2 will hit the market, it will be the right moment, have the right features and give the X-H line the position it deserves: right on the top of the high end X series line-up!
Do you have wishes about the Fujifilm future, too? Well, then write me at fujirumor@gmail.com.
Have a wonderful weekend,
Patrick
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I was once on my Dolomites, when I met a professional landscape photographer, who had a rented Phase One (I posted it on my Instagram here).
We had a brief talk before my hike continued, and I just told him that he should enjoy his Phase One, as this might be one of his last trips with it. A few months from now Fujifilm might drop something that will finally allow him to actually own a 100 megapixel camera.
Now, I don’t know how the story ended. Did he get the Fujifilm GFX100? Well, I wouldn’t be surprised if he did.
For sure, some did, as you can see from the video down below, where a photographer left Phase One for Fujifilm GFX100. And for good reasons: much lighter, much more compact, much cheaper, much faster, much more versatile, still that medium format look and more.
And if the GFX100 is still a bit too high in price, for about 1/3 of the price, you get 1/2 of the megapixel with the Fujifilm GFX50R.
Fujifilm is slowly but surely building up an impressive and absolutely future proof system. A system, that, I am sure, will gain lots of followers in the years to come.
The GFX Community
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There are many ways to define what I am going to write about today: a wish, a dream, an idea… or just simply delirium!
A delirium, that was born during a very hot and sleepless summer night, as if somebody would have filled my room with overheating Canon EOS R5 cameras.
So I did pass the extra time my insomnia decided to donate me by thinking at the most fun thing I can think of: gear! ;)
And especially one thought was tormenting me: full frame!
Why?
Well, because, despite Fujifilm being used by tons of professional photographers, despite winning the most prestigious awards and hence despite being proven by reality that you can get any job done perfectly with Fujifilm cameras, I did stumble on yet another influencer’s youtube video, who repeated the usual marketing phrase, that only full frame is really for professional use.
Now, if you take all images that influencer ever shot in his life, he would not reach 1/10th of the beauty of one single Fujifilm image that won the World Press Photo award, but you know, these days having tons of followers makes you more credible in the eyes of people than actually having no followers, but a stunning portfolio and a list of prestigious photography awards.
Hence, despite me being one of those guys, who couldn’t care less about Fujifilm going full frame, I did catch myself thinking at Fujifilm and full frame in my hot sleeping room.
The question: how could Fujifilm go full frame?
X Mount Full Frame
MAP cameras had a talk with Japanese Fujifilm manager Takashi Ueno about the Fujifilm GFX system.
The automatic translation tool is again bad, so I went through this pain for all of you, and made a summary out of it ;).
You can read it down below as well as see both videos.
