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FUJIFILM Fiscal Year 2020: Imaging Division Suffers COVID-19, Operating Income Down 51%, Revenue Down 14%, Strong GFX100/X100V/X-Pro3 Sales

Fujifilm has now published its fiscal report for the fiscal year 2020 (1 April 2019 – 31 March 2020).

Fellow FR-reader Mistral has summarized it in French over at the French forum chassimages. In short:

Fujifilm as a whole is still doing well even if it has not reached the expected goals given the impact of the Covid-19 epidemic on its last quarter.

Imaging Solutions is the division with the lowest performance.

Fujifilm records a loss in the last quarter. The decline in sales of digital cameras and their lenses has accelerated throughout the year.

The only positive note: the Fujifilm GFX100 keeps up selling strong, as well as the Fujifilm X100V and Fujifilm X-Pro3 are mentioned positively in the various reports.

Fujifilm Report (Imaging Solution)

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I Don’t Get it: FUJIFILM X-T4 gets Highly Praised SONY ‘Real-Time Tracking” Feature, but (unlike with Sony) Nobody Talks About it – VIDEO

There is something I do not get (help me out, if I miss something).

When Sony released their “real time tracking”, it rightfully got tons of coverage and praise.

The killer feature?

Sony’s autofocus system switched automatically between subject tracking, face tracking or eye tracking.

Imagine you are face/eye tracking a person with your camera, but then the person either puts her hands in front of its face or just turns around. Well, the camera will keep up tracking whatever “replaced” the person’s face (the hands or the back of the head etc.).

That’s cool, because it means that when the camera loses the face, it will keep up tracking the subject.

I remember DPReview made a couple of videos and articles praising it as “a big leap forward for AF“. All the vloggers and blogs covered it in countless videos and articles.

A massive coverage and well-deserved hype for Sony.

But guess what?

I am playing around with my brand new Fujifilm X-T4 and I notice that my Fujifilm X-T4 can do pretty much the same!

In fact, my Fujifilm X-T4 also switches automatically between subject tracking, face tracking or eye tracking.

I will demonstrate it with a video I just did, tracking my mother, my dog and a car.

To set it up in your camera, do this:

  • wide tracking
  • AF-C
  • face/eye AF enabled
  • half press shutter button

Even in the latest DPReview review of the Fujifilm X-T4 I think I did not read a single line about this feature. And yet, on the Sony, they called this feature a “big leap forward for AF” (video below).

Ignore faces with face detection enabled? I tell you how.

If you put your focus box on an object and half-press the shutter button, and then a face comes into a frame, the X-T4 sticks with the object you chose, but a grey box appears on the new face, just to let you know “Hey, I saw a face, if you want, I can track it“. But it won’t let your chosen object go. Unless you want to.

To switch to the detected face, let the shutter button go press the focus stick, and the camera switches to the face. You don’t want the face again? Press focus stick again, place your focus box on the object you want, and track it, ignoring faces (but always with the grey square around faces, just so the camera let’s you know it is detecting faces).

Down below a short video I just did at midnight here with my wife to demonstrate it.

I select the couch, and even though my wife’s face is in the frame, the X-T4 sticks with the couch, because I told the camera I want so. But there is a grey box around my wife’s face. I toggled to the face doing what I told you above. And then quickly back to the couch.

I am not saying the Fuji AF is as good as Sony. But I say it is at least something they should have mentioned, tested and eventually also compared to Sony.

But don’t worry, I have a plan

I am going to tape a Sony logo over my Fujifilm X-T4 and send it for testing to all possible vloggers and bloggers, so they might notice this amazing feature also on the X-T4 and maybe, who knows, even praise the full frame image quality ;). Just kidding, in these days where all is so heavy and full of bad news, we need a bit of lightness.

Now seriously, as I applauded Sony, when they released that feature in their AF system, I think I should do the same also with Fujifilm now.

And especially, I’d like to let you guys know about it. Sure, Fujifilm came a bit late compared to Sony, but now with the X-T4 we are here, with a real-time tracking that could simplify our tracking experience quite a bit :).

Remains to see, how well it works compared to Sony’s version.

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Top X-T Community: Fujifilm X-T facebook group
Top X-T Page: Fujifilm X-T Page

DPReview Fujifilm X-T4 Review – Gold Award: “Attractive Images, Superb Video Quality, $2000 Full Frame Threat but APS-C offers…”

DPReview just published their Fujifilm X-T4 review, and it gets the Gold Award with a rating of 88%.

From their conclusions:

It’s a really good stills camera, it’s a really, really good video camera, but the thing it excels at it switching back and forth between being both. We’re not sure there’s another camera that offers such a strong combination.

The thing that threatens to overshadow the X-T4 is the ~$2000 full frame mirrorless camera

The Sony a7 III and Nikon Z6 both offer in-body stabilization and similarly sized bodies, and are old enough to sell for near the X-T4’s price. Full frame can offer undeniably better image quality if you use lenses that are equivalent or faster, which can’t be ignored. But APS-C offers a different size/weight trade-off, allowing smaller, perhaps more manageable body/lens combinations which don’t necessarily give up too much in image quality. In video, the Fujifilm more than holds its own. If you’re shooting a scene and need to maintain a minimum depth-of-field, the Fujifilm’s 10-bit footage will have similar IQ and be more gradable.

What we like What we don’t
  • Excellent image quality
  • Wide choice of attractive color modes
  • Very good video quality
  • Effective and customizable ergonomics
  • Image stabilization allows hand-held video shooting and more stable stills
  • 15 fps shooting with mechanical shutter and >100 shot JPEG buffer
  • Fully-articulating screen great for video
  • Good separation of stills and video to enable fast switching
  • Separate stills and video menus simplify things even for stills-only shooters
  • Good battery life
  • Can be charged and used with USB power but an external charger is also supplied
  • Extensive customization of buttons and interfaces
  • Strong range of video tools (peaking, zebras, punch-in while recording, corrected preview for Log shooting)
  • 10-bit internal Log capture with selection of useful LUTs provided
  • Autofocus performance is heavily subject-dependent
  • No AF subject tracking in video
  • AF performance highly lens dependent
  • Face/eye detection is awkwardly integrated and not as dependable as rival systems
  • IS system not great at identifying intentional movement (can give ‘grabby’ results)
  • Buffer lasts less than 3 seconds for Raw at 15fps
  • Need to retain USB-C dongle to attach headphones
  • Fully articulating screen may not be your preferred option for stills shooting

You can check out the full review at dpreview here.

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Top X-T Community: Fujifilm X-T facebook group
Top X-T Page: Fujifilm X-T Page

Fujifilm X-T4 Firmware Update Released

Fujifilm released firmware updates for Fujifilm X-T4. [Note: in the original article I wrote also about X-A7 firmware, but that was the one released a few days ago, I removed that part now].

Fujifilm X-T4 ver 1.01 – download here

  1. The phenomenon is fixed that the battery in the camera body cannot be charged by the bundled AC adapter when the USB POWER SUPPLY SETTING is changed to OFF from ON (default setting).
  2. The phenomenon is fixed that repeated turning on and off a camera delays the set time.

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Top X-T Community: Fujifilm X-T facebook group
Top X-T Page: Fujifilm X-T Page

Viltrox 33mmF1.4 and 23mmF1.4 Firmware Updates Released

Viltrox has released firmware updates for the following Fujifilm X mount autofocus lenses

Both bring the following big fixes and improvements:

  1.  Solved the problem of unreasonable jump to A mode at f 1.4
  2. Optimized the problem of inaccurate position at infinity, resulting in blurring of auto focus at long distance
  3. Solved the problem of not being recognized on X-T100, and prevented flashing screen after booting on some camera models
  4. Optimized the waiting time after releasing the shutter on X-T20
  5. Optimized the problem of displaying errors on EXIF

Go to the Viltrox firmware download page here to get the latest firmware update.

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