This LEAKED Internal Fujifilm X-H2 Document Confirms Fujifilm’s Plan to Advertise X-H2 as Having Improved Low/High ISO Performance

If you have seen our big yearly rumor roundup, you’ll have noticed that out of 85 rumors, I’ve listed 2 as wrong and 83 as correct.

And I was extremely severe to myself, as one of the wrong rumors was that I said Fujifilm would advertise the X-H2 40MP as having better low and high ISO performance.

But here is the thing:

When the X-H2 was launched, Fujifilm did not use the words “better low and high ISO performance“, but they talked about “better Signal to Noise Ratio” and “better Dynamic Range” and “wider pixel saturation” and “new base ISO 125” and more of this stuff.

That’s close, very close. But not 1:1 identical to what I said. So I decided to move it into the wrong section.

Well, it seems that our sources wanted me to start the year by being not too harsh on myself and they’ve forwarded me a slide of the internal Fujifilm training material, that said exactly that: X-H2 has “improved Low/High ISO“.

So, first and foremost huge thanks to all our sources, including the one who helped me out today. Without you, FujiRumors would be just half as fun as it is and being a Fuji shooter would be so more boring.

Also, I’d certainly I would make many more errors without you, as I would have no reliable guidance through the think jungle of fake rumors I receive every week.

Second, I will not correct my original rumor check, as at the end what matters is what Fujifilm said in public, and not the marketing material that circulates behind closed doors.

But at least you guys know that I am not following the sad trend to make up stuff for traffic. That’s not who we are and I leave these things to others.

What we share is what we trust in. And sure, even then I can be wrong sometimes. But I know I’ve tried all I can to be as accurate as possible.

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The Rise of the Fujifilm X-T5 – Dominating Sales Rankings

Pre-orders for the Fujifilm X-T5 were stellar. So much so that the most wanted option, the body only, is very hard to find in stock and Fujifilm is busy trying to ship all pre-orders as quickly as possible.

At the time of this post, the silver and black Fujifilm X-T5 are ranked in the top 3 of the new releases at Amazon, beaten only by this camera. But it’s easy to imagine that both, the silver and black body together will beat the current Nr.1 (which comes only in 1 color).

Also in Japan things are going very well. The Japanese site digicame-info collected the various rankings here.

Map camera

  1. Fujifilm X-T5
  2. Sony A7R V
  3. Nikon Z9
  4. Fujifilm X-H2
  5. Sony A7IV

Fujiya Camera

  1. Fujifilm X-T5
  2. Sony A7R V
  3. Canon EOS R5
  4. Canon EOS R7
  5. Nikon Z9

Kitamura of the camera

  1. Canon EOS R7
  2. Fujifilm X-T5
  3. Fujifilm X-S10 Double Zoom Lens Kit
  4. Sony A7R V
  5. Nikon Z9

Yodobashi Camera

  1. Sony A7IV
  2. Nikon Z9
  3. Sony A7R V
  4. Fujifilm X-T5
  5. Canon EOS R5

Bic Camera

  1. Sony ZV-E10 Power Zoom Lens Kit
  2. Fujifilm X-S10 Double Zoom Lens Kit
  3. Nikon Z50 Double Zoom Kit
  4. Sony A7IV
  5. Canon EOS R7, RF-S18-150 IS STM Lens Kit

Fujifilm X-T5

Fujifilm X-Pro3 Discontinued but Not Because Fujifilm X-Pro4 is Coming – REPORT

Some reports are appearing that indicate how the the Fujifilm X-Pro3 has been discontinued.

The first one comes from India, where a fellow X shooter looking for an X-Pro3 spoke to a Fujifilm distributor, who was informed by the regional Fujifilm sales person that the Fujifilm X-Pro3 is discontinued [see screenshot above].

Another report comes from a Swiss Fujifilm shooter, who got told the same by a Swiss distributor (X-Pro3 no longer in production), with the addition that no Fujifilm X-Pro4 is in the pipeline.

Speculations are rising, and so far here are the options I see.

  1. Fujifilm X-Pro4 is coming
  2. Fujifilm X-Pro3 simply is not selling well enough anymore and the parts shortage that is still going on forced Fujifilm to stop production on lower selling models
  3. The class action lawsuit the X-Pro3 is suffering is forcing Fujifilm to stop production

What’s your most likely scenario?

If you ask me, I’d go for Nr.2. But the option that would make me most happy is the Nr.1 of course :)

Fujifilm X-Pro3: BHphoto, AmazonUS, Adorama

Fujifilm X-T5 – How-To – Fuji Guys

Fuji Guy Francis shows you how to use various features of the FUJIFILM X-T5.

0:00 – Intro
0:21 – Exposure Controls
3:02 – AF Options
5:09 – Back-Button Focusing
5:50 – Customizing the Q Menu
7:40 – Touchscreen Options
10:44 – Bracketing Options
11:53 – Setting Up Geotagging
13:18 – Outro

Fujifilm X-T5

Fujifilm X-H2s Product of the Year 2022 – DPR

DPR has just declared the Fujifilm X-H2s “product of the year 2022”.

The Fujifilm X-H2S is our product of the year, primarily because it’s an excellent camera, but also because it’s an ambitious one. Stacked CMOS technology has underpinned a host of fast-shooting cameras in the past few years, including the OM System OM-1 that can shoot at up to 50fps with autofocus and the Sony a1, which combines 50MP resolution with the ability to shoot at 30 frames per second, but Fujifilm has done more than just offer pure speed. As was done with the OM-1, Fujifilm has also used the fast sensor to deliver information to a series of AF algorithms trained to recognize subjects, but on top of this, the company has also raised its game in terms of video.

The X-H2S’s video specs build on what the company had done with the X-T4, adding very high bitrate ProRes recording. On top of this is the addition of the F-Log2 profile, which encodes a wider dynamic range, and the camera’s ability to shoot in 14-bit mode to improve deep shadow noise when doing so. So, while we feel the Canon EOS R6 Mark II’s image quality gives it the win in the mid-price camera category, we think the X-H2S is the more ambitious product, raising our expectations of what a hybrid camera can do.

Congratulations to anyone who bought the Fujifilm X-H2s…. I wish you lots of fun and great moments with it :)

via dpreview