Fujifilm Digital Camera Range: Making Sense of the Line-Up, What Should be Dropped, What Should Stay… and Where is the X-H Line?

Fujifilm shared this Pyramid explaining their Current Camera Line-up
Fujifilm shared this Pyramid explaining their Current Camera Line-up

I already said it in my X-S10, Attack on Sony article: the Fujifilm X-S10 makes a whole lot of sense.

And yet, I do understand one of the critiques made to Fujifilm: their line-up is huge and potentially confusing.

There are indeed some lines, that in some occasions do not not differentiated themselves enough from each other.

But this is an issue Fujifilm realized and I feel that they are taking care of it, for example:

  • the Fujifilm X-Pro3 is a unique machine, with a concept, so far nowhere to find
  • Fujifilm is aware that the the Fujifilm X-H2 must differentiate stronger from the X-T* line in order to continue to evolve separately

Fujifilm understands the problem and is finding ways to separate the lines better.

And yet… there are some lines that should be dropped, in my opinion.

Let’s take a look it at, by using an official Fujifilm media sheet that has been sent to me, which shows a pyramid with all Fujifilm X series cameras listed and ordered by Fujifilm itself.

The Red Zone

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Additional Fujifilm X-S10 Media Slides: 27% Lighter IBIS, New Heat Sink Design for Longer Video Recording and More

I have received additional official media slides about the Fujifilm X-S10.

I’ll share them all down below for you to check out. You’ll maybe learn a few more little tidbits, for example:

  • a new heat sink has been designed, which transfer the heat to the magnesium allow body of the X-S10. This allows for more efficient heat dissipation and therefore allows for longer movie recording times
  • not only the X-S10 has a 30% smaller IBIS, but it is also 27% lighter IBIS unit compared to X-T4 and almost twice as light compared to X-H1 IBIS

You can see the slides with the new heat sink design, the IBIS data, and more down below.

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Media Slides

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LAST HOURS to Save up to $1,000 on Fujifilm X and GFX Deals

Fujifilm X and GFX Deals

The current round of Fujifilm X and GFX deals will end today.

XF Lens Deals

X Camera Deals

GFX Bodies

X100V deal

If you purchase of Fujifilm X100V, you get a free DOMKE Medium Camera bag or DOMKE Camera Strap. To read all details, go to the BHphoto X100V page and click on the link we show you in the screenshot above or read the full Terms and Conditions below.

Capture One Deal

Phase One is getting read to launch Capture One 21, and they do so by offering a nice deals. Here it is:

  • if you own an older Capture One version (ver. 12 or older), you can now upgrade to Capture One 20 and you’ll get a free upgrade to Capture One 21 as soon as it released
  • if you own Capture One 20 already, you can pre-order Capture One 21 with a 20% discount using code “PREORDER2020“

How to access the deal:

  • Login to Capture One
  • Go to the upgrade page and enter your license number
  • Upgrade to C21 and get the 20% discount using the checkout code “PREORDER2020“

If you pick the second option (pre-order with 20% discount), you’ll also get a Sample styles pack for free. This pack will include 5 styles out of Capture One’s most famous collections (Beyond Film, Beyond B&W, Film, Seasonal, Latitude – Sunbound).

You can get Capture One 20 here and upgrade here.

 

Adobe and Iridient add Fujifilm X-S10 Support

Adobe & Iridient

Adobe added support for Fujifilm X-S10 cameras.

Also, Brian has released Iridient Developer 3.4.1 and X-Transformer 1.6.8 updates which adds Fujifilm X-S10 support, fixes bugs and brings other improvements.

Capture One

Speaking of RAW converter, we remind you that Phase One has launched a pre-order campaign fro Capture One 21.

  • if you own an older Capture One version (ver. 12 or older), you can now upgrade to Capture One 20 and you’ll get a free upgrade to Capture One 21 as soon as it released
  • if you own Capture One 20 already, you can pre-order Capture One 21 with a 20% discount using code “PREORDER2020“

How to access the deal:

  • Login to Capture One
  • Go to the upgrade page and enter your license number
  • Upgrade to C21 and get the 20% discount using the checkout code “PREORDER2020“

You can get Capture One 20 here and upgrade here.

Fujifilm X-S10: BHphoto, AmazonUS, Adorama, Moment, Focuscamera