EISA Awards 2021/22: Fujifilm GFX100S and X-S10 Snap Awards and Everybody Else Too

EISA has assigned awards to everybody making up categories that are hard to distinguish, so that lots of companies will pay lots of money for their EISA logo license to be used in future.

And if they don’t pay, next year those companies will be “punished” by not receiving awards, leading to tons of negative press.

Fujifilm once refused to pay for the TIPA logo license and they were punished the following year by not receiving any award for their digital cameras. That lead to tons of negative press, so Fujifilm decided to pay TIPA again lots of money.

How much?

For example, using the RedDot award logo for one product and one year costs up to $6,000. I can’t think at an easier way to make money than selling awards.

After this reality check, let’s see who “won” this year.

Fujifilm GFX100S: BHphoto / AmazonUS / Adorama / Focus camera
Fujifilm X-S10: BHphoto / AmazonUS / Adorama / Moment / Focuscamera

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Mirrorless Market Share 2020: The Rise of Canon (+6%) Affects Sony (-7%), Fujifilm Stable Third at +5% from Nikon

A couple of days ago we have share the market share for the entire digital camera market and we saw that Fujifilm is 4th. We also saw that only Fujifilm, Sony and Canon where able to gain some market share.

Now SonyAlphaRumors spotted a Financial Times article, where we can see the data for mirrorless cameras market share in 2020.

As usual, the data is provided by Techno System Research, a major marketing research company located in Japan.

We can see that, just as in 2019, Fujifilm is third in the mirrorless camera market share, followed by Olympus, Nikon and Panasonic.

  • Sony: about 35%
  • Canon: about 30%
  • Fujifilm: about 12%
  • Nikon: about 7%

Compared to 2019:

Fujifilm is substantially stable with about the same market share of 2019 and still 5% ahead of Nikon.

Sony lost most in terms of market share (-7%). The big winner is Canon, who gained about 6%.

Nikon is on the 4th position.

The dead Olympus has still more market share than Panasonic, who went all-in with full frame mirrorless.

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Fujifilm GFX50SII will Look IDENTICAL to the Fujifilm GFX100S, Hence Make Leaked Images Useless ;)

I keep getting emails about how the Fujifilm GFX50SII will look like.

Will it retain the dials of the GFX50S? Will it still have the backhump? Will it still have a detachable viewfinder? And more of these questions.

I get it, it’s summer, so it’s easier to miss certain articles while you are on holiday. And that’s good so.

But in the hope to stop the storm of emails I get, I would like to remind you of this article on June, where I say that the Fujifilm GFX50SII will look identical to the Fujifilm GFX100S.

And with identical, I mean identical: every button, the viewfinder, the dials, just everything.

This also means that the leaked images of the Fujifilm GFX50SII will be the most boring ever, as all you have to do is to look at the Fujifilm GFX100S.

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Fujifilm GFX50SII Rumor Recap

Fujinon GF35-70mmF4.5-5.6

BREAKING: One More and Never Rumored X Series Camera Coming 2021

Do you remember when I told you that there won’t be any more X series camera in 2021 and that the next X series camera to hit the market will be the Fujifilm X-H2?

Well, forget about it :).

According to our trusted sources, Fujifilm will launch one more X series camera in 2021.

The camera has never been rumored before (so it can’t be the Fujifilm X-H2).

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Singer-Turned-Photographer Bryan Adams Shooting Pirelli Calendar 2022 with Fujifilm GFX100S

original image at CNN taken by Alessandro Scotti
original image at CNN taken by Alessandro Scotti

Here is a little weekend curiosity.

Singer-Turned-Photographer Bryan Adams is currently at work to shoot the new Pirelli Calendar 2022.

Now some behind the scenes images appeared at CNN here, and the camera we see has to be the Fujifilm GFX100S: flat viewfinder, top LCD with two buttons on the right, the “viewmode” printed on the side.

Well, at least he got one already. Fujifilm was totally overwhelmed by the demand for this camera (it is already the most owned GFX camera among the FR community), that it is still hard to find in stock (and Fujifilm warned us about this).

As for the lens he is using in the image we can see above, it could be the Fujinon GF32-64mmF4.

Well, that’s surely where the GFX system belongs: very high end professional work.

And yet, considering that medium format is now getting more affordable than some mirrorless full frame cameras and also smaller than some full frame mirrorless cameras, the GFX system is finding its way also in lots of camera bags of enthusiast photographers, who might not make money out of their images, but value image quality above all else.

You can read the full article and see the images at CNN here.

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