These will be great lenses for Fujifilm X-T3, Fujifilm X-T4, Fujifilm X-T5, Fujifilm X-T6, Fujifilm X-H2, Fujifilm X-H2S, Fujifilm X-H3, Fujifilm X-H2r, Fujifilm X-Pro4 and all the other cameras that Fujifilm will launch in the decade to come, such as the Fujifilm X-T7, Fujifilm X-H4, Fujifilm X-H5, Fujifilm X-Pro5, Fujifilm X-E5, Fujifilm X-H20, Fujifilm X-S20, Fujifilm X-H2O (the underwater X-H2)… ;)
- save 28% on Capture One 22 pre-upgrades (20% discount offered by Capture One plus additional 10% with code FUJIRUMORS).
No better pre-upgrade deal is coming, not even at Black Friday. This is the best deal and it will end in about 24 hours.
Fujifilm vs Sony
There are a lot of differences between Fujifilm and Sony, and I believe each company could learn some things something from each other.
But today I’d like to focus on one aspect, that I believe Sony and other brand are doing right, and Fujifilm should copy.
Let’s talk about it.
What we Expect from Fujifilm
I thought I make a quick list of cameras and lenses that we could see in 2021, and what we surely will not get in 2021.
ATTENTION: It’s a mix of rumors, speculations and hopes. So read carefully to distinguish one from another.
X/GFX Cameras 2021
I already said it in my X-S10, Attack on Sony article: the Fujifilm X-S10 makes a whole lot of sense.
And yet, I do understand one of the critiques made to Fujifilm: their line-up is huge and potentially confusing.
There are indeed some lines, that in some occasions do not not differentiated themselves enough from each other.
But this is an issue Fujifilm realized and I feel that they are taking care of it, for example:
- the Fujifilm X-Pro3 is a unique machine, with a concept, so far nowhere to find
- Fujifilm is aware that the the Fujifilm X-H2 must differentiate stronger from the X-T* line in order to continue to evolve separately
Fujifilm understands the problem and is finding ways to separate the lines better.
And yet… there are some lines that should be dropped, in my opinion.
Let’s take a look it at, by using an official Fujifilm media sheet that has been sent to me, which shows a pyramid with all Fujifilm X series cameras listed and ordered by Fujifilm itself.
The Red Zone
With the Fujifilm X-T4 about to hit the market (and actually already shipping in some), Fujifilm managers all over the globe are giving tons of interviews to make the world ready for the best camera it has ever seen to date: the Fujifilm X-T4 :).
Of course, I pre-ordered it, too :)
Now, for your convenience, I always provide a practical summary of all manager statements in my various article, and yet, with so many interviews, there might be some statements you might have missed anyway.
So I thought I filter out those statements, that I consider most relevant, and put them all into this article.
However, there is so much more interesting stuff to read, and so I strongly recommend you to check out all the original articles. I will provide all links below.
- X-T4 in USA: BHphoto / AmazonUS / Adorama / FocusCamera
- X-T4 in EU: AmazonDE / CalumetDE / WexUK / ParkcamerasUK / JessopsUK / AmazonUK / PCHstore