Fuji Guys Introduce Fujifilm X-T3 firmware 4.00 and Unveiling the Hidden Features of the New AF system

The Fuji Guys have now published a short video, where they go over the improvements and new features introduced to the Fujifilm X-T3 via the latest 4.00 firmware update.

You can see the video above (and more videos below).

Luckily they do mention briefly the Sony alike “real time tracking”, which nobody talked about until I shared my own X-T4 report here on FujiRumors.

And yet, they do not really cover it comprehensively.

The AF system of the X-T4 (and now also of the X-T3) can do much more, such as automatically switch between face and subject tracking. You can also chose to ignore faces even when face detection is enabled and switch from face to subject tracking to your taste very simply.

If you want to know how it goes and how you should set up your camera for that, make sure to read our dedicated X-T4 AF options article here.

Now, FujiRumors is not a professional review site (I am a professional primary school teacher ;)). I simply have no time to write reviews. But it’s weird that none of those, who established themselves as pro-reviewers and make a living out of it, ever mentioned this feature, which is basically close to Sony real time tracking, which the very same reviewers praised endlessly.

I am not saying Fuji’s real time tracking works as good as Sony’s. That’s something reviewers should compare and figure out. But at least a mention to Fuji’s new AF system would be a nice thing.

Anyway, I did report about it and you can learn more about it here and see my mom, my wife and my good old trust dog playing the model for me (with my mom being clearly not amused by that :))

With all that said, down below you can find the Fuji Guys above and more videos below.

Top X-T Community: Fujifilm X-T facebook group
Top X-T Page: Fujifilm X-T Page

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Fujifilm X-T3 New Features Guide for Firmware 4.00

Fujifilm has just released firmware 4.00 for Fujifilm X-T3.

It’s a major update, and hence it requires an update to the manual.

You can download the new features guide in several languages:

For more details about the firmware and the download link, check out our previous article here.

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Fujifilm Digital Camera Range: Making Sense of the Line-Up, What Should be Dropped, What Should Stay… and Where is the X-H Line?

Fujifilm shared this Pyramid explaining their Current Camera Line-up
Fujifilm shared this Pyramid explaining their Current Camera Line-up

I already said it in my X-S10, Attack on Sony article: the Fujifilm X-S10 makes a whole lot of sense.

And yet, I do understand one of the critiques made to Fujifilm: their line-up is huge and potentially confusing.

There are indeed some lines, that in some occasions do not not differentiated themselves enough from each other.

But this is an issue Fujifilm realized and I feel that they are taking care of it, for example:

  • the Fujifilm X-Pro3 is a unique machine, with a concept, so far nowhere to find
  • Fujifilm is aware that the the Fujifilm X-H2 must differentiate stronger from the X-T* line in order to continue to evolve separately

Fujifilm understands the problem and is finding ways to separate the lines better.

And yet… there are some lines that should be dropped, in my opinion.

Let’s take a look it at, by using an official Fujifilm media sheet that has been sent to me, which shows a pyramid with all Fujifilm X series cameras listed and ordered by Fujifilm itself.

The Red Zone

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CORRECTION: Fujifilm Spain Says Classic Negative Firmware for Fujifilm X-T3 is NOT Confirmed… and I Wouldn’t Lose Hope Yet!

False Alarm

Just yesterday we reported how Fujifilm Spain said that the next X-T3 firmware update will include Classic Negative film simulation.

Now Fujifilm Spain is correcting their statement. They deleted the comment they made on Instagram and they contacted the Spanish website Fujistas and told them:

We have no official confirmation as to whether the new firmware update for the Fujifilm X-T3 camera will include the Classic Negative film simulation mode

Fujifilm Spain told Fujistas that they confused X-T3 with X-S10 (the latter one has Classic Negative).

That’s a huge pity, but if I was a Fujifilm X-T3 shooter, I wouldn’t give up hope.

Is there Still Hope?

Implementing Classic Negative to the Fujifilm X-T3 is something Fujifilm can do rather easily, as it shares the same processor of the X-T4 and X-S10. And I strongly believe that at some point somebody at the Japanese Fujifilm HQ will have a momentary lapse of reason and give out the order to put Classic Negative into the X-T3!

My idea? (not rumor)

Fujifilm might just want to wait a little bit longer to bring Classic Negative to the X-T3, to protect even more X-T4 sales, which started shipping only 6 months ago in the middle of a worldwide pandemic putting the world under lockdown and causing a worldwide economic crisis… not the best conditions to launch a new camera.

Don’t get me wrong, the X-T4 is like all other X-Tx cameras a hot seller for Fujifilm, but given how amazing* 2020 was so far, it probably didn’t meet the very high target sales Fujifilm envisioned for this camera.

Giving the X-T4 a little “artificial” firmware advantage helps a bit to bring its sales more in line with what Fujifilm was expecting and hoping.

And guys, we all want Fujifilm to survive and possibly even flourish in the camera market, and hence we must accept a bit of Realpolitik because of that.

With all that said, once X-T4 sales are better and probably passed its peak [which I expect to be in early spring 2021], I am confident Fujifilm will give us Classic Negative also on the X-T3.

*sarcastic statement

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