Fujifilm X Summit NYC Starts NOW – Fujifilm X-H2, XF56mmF1.2II, GF20-35mmF4 Announcement and More

Fujifilm X Summit – LIVE COVERAGE
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Fujifilm X Summit – The Full Coverage Live!


  • X-H2S has been well received
  • photographers talk about the X-H2S. Great autofocus, great video
  • very strong X-H2S and XF150-600 sales
  • Fujifilm is increasing production of both items

40 Megapixel Fujifilm X-H2

  • Focus is POWER – which means image quality
  • APS-C sensor with highest resolution in the world
  • shows an 8mx6m large print made with 40MP X-H2
  • 8K cinema quality videos are possible for big screens like you find then in theaters with 200 seats
  • pixel shift multishot for 160MP images
  • demo of pixel shift using pixel shift combiner
  • better signal to noise ration and dynamic range
  • new lower ISO 125
  • Supports Flog and Flog 2
  • Best hardware in X lineup same of X-H2S
  • Fujifilm is preparing for arrival of 40MP with proper lenses since 2021 with lenses like the XF18mmF1.4, XF24mmF1.4II and XF33mmF1.4
  • introducing XF56mmF1.2 R WR
  • wanted to make sharp lens from center to corner at any distance and challenge to drive the bigger lens elements with proper AF motor
  • another challenge was to make a beautiful bokeh
  • another challenge was shorter focus distance, which now is 50cm with minimal aberration fluctuation

GFX system

  • GFX Grant Program winners selected and production started
  • GFX challenge grant program part 2 introduced
  • GF20-35mmF4 announced
  • only 725g weight
  • they talk about the materials they used and how they designed it
  • it is inner zoom
  • 82mm filter size
  • Fuji Tilt shift lens 30mmF5.6 and 110mmF5.6 shown


  • X-H2 in End of September for $1,999
  • XF56mmF1.2 R WR End of September $999
  • GF20-35mmF4 End of September $2,499

Fujifilm will publish a list of lenses that can resolve 40MP. Most lenses will be fine with 40MP.

Fujifilm launches Mirrorless digital camera “FUJIFILM X-H2”

Fujifilm Introduces FUJIFILM X-H2 mirrorless digital camera

Equipped with the new, 40.2MP “X-Trans™ CMOS 5 HR” sensor to deliver the highest image quality in the X Series lineup

Full Press Release

** CLICK HERE to Read the Rest of the Article **

Fujifilm X Summit 2022 NYC – Behind The Scenes with The Fuji Guys – Sneak Peak to Main Event Tomorrow!

Fuji Guy Billy is giving us a sneak peak of the upcoming Fujifilm X Summit 2022 in New York City.

I don’t know what he can anticipate about the event tomorrow, but here on FujiRumors we have a pretty clear idea on what is about to drop.

You can follow the Behind The Scenes with the Fuji Guys in the video here on FujiRumors.

Pre-Orders (start September 8)

Fujifilm X-H2S Kills off Fujifilm’s Super Power (Becoming More Like Sony) says Tony Phillips (and it’s NOT the PSAM Dial)

Tony Phillips might be known to many Fujifilm shooters thanks to his numerous books and guides about Fujifilm cameras.

Well, when testing the Fujifilm X-H2S, he noticed a change over previous Fujifilm cameras that, in his eyes, kills off one of Fujifilm’s super powers and makes it work more like any Sony.

In the short video above he will explain what it is.

Another thing that many X-H2S complain is that you can’t set ISO to one of the command dials. I can understand that’s totally annoying.

Good thing: these should be pretty easy things to fix via firmware update.

So, dear Fujifilm, time to get at work again ;).