RUMOR: Big Start for Fujifilm in 2024 with Multiple (and Record?) Camera Announcements

Starting Big in 2024

So, we told you that there won’t be any new Fujifilm gear announcement in 2023.

But don’t worry, Fujifilm is working full power right now.

In fact, we have been told that in the “first months of 2024″ Fujifilm will announce more cameras than in the entire year 2023.

Considering that we got a total of 2 cameras in 2023, this means we can expect three or more cameras coming in the first months of 2024.

I have checked back, and as far as I can see, in 13 years of X/GFX series there has been only one year in which Fujifilm launched more than two cameras in the first months of the year (without counting the entry level cameras that were made by Xacti Corporation and not by Fujifilm).

It was back in 2017 when Fujifilm released the Fujifilm GFX 50S, Fujifilm X100F and Fujifilm X-T20.

But even if we would count the Xacti cameras (X-T100, X-T200, X-A5, X-A20 etc), we would get a total of 3 years out of 13 in which Fujifilm kicked off the year with more than two cameras, and also in that case we reach 3 cameras max (as in 2017).

So, by launching three or more Fujifilm cameras (made by Fujfiilm) in the first months of 2024, Fujifilm is out for a record release rate, matching or exceeding the announcements we had only once in 13 years of Fujifilm X/GFX history.

Not bad ;).

One Camera is Sure

Now, thanks to our sources we know already what one of these cameras will be: the replacement of this camera here.

What will the other cameras be?

Well, you know what you have to do: just stay tuned on FujiRumors, and you will know it.

And what about lenses?

Well, we know that the next XF lens to come will be the replacement of this lens here.

But even though I have no further solid lens rumors right now, I do hope to be able to share more soon.

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Fujifilm 2024: A Look Ahead Between Rumors and Speculations (X-Pro4, X100R, X-E5, X-T40, New XF Lenses, GFX Future)

2023 is Done

We just told you that there will be no more Fujifilm announcements in 2023.

And since in terms of new gear we are done for this year, lots of people started asking me what is coming in 2024.

Now, I am working on it, and we have shared already something.

For example we told you that the next XF lens to come is the replacement of this lens here.

More rumors will follow.

But as you know, on FujiRumors we will not make up a single rumor just to make traffic, nor share anonymous rumors we receive in which I don’t trust.

We prefer to share less rumors, generate less traffic, make less money, and value your time with less, but accurate rumors.

But until more rumors drop, I thought we could also make one single article where we talk about the current state of the rumors and also make speculation on what could or we would like to come in 2024.

2024 – A Look Into the Future

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Fujifilm X-T4 Discontinued (in Addition to X-Pro3, X-E4, X-T30II, GFX50R, GFX100)

Fellow FR-readers saw it coming already.

The Fujifilm X-T4 had been removed from the Japanese Fujifilm store back in September 2022 and also stores overseas started to mark it as discontinued.

Well, now it’s also time for BHphoto & Co to remove the Fujifilm X-T4 from their store, hence it’s now marked as discontinued also there.

The Fujifilm X-T4 joins lots of other Fujifilm cameras that are already marked as discontinued, such as the Fujifilm X-E4 (we reported back in March here), the X-T30II (we reported here), the Fujifilm X-Pro3 (we reported here), as well as the Fujifilm GFX50R and the Fujifilm GFX100.

But, trust me guys, don’t expect a Fujifilm X-Pro4, Fujifilm X-T40, Fujifilm X-E5, Fujifilm GFX50R replacement and Fujifilm GFX100 replacement to drop all on May 24, just because they are now discontinued.

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Fujifilm X-T4, X-E4, X-T30II Discontinued at Major Japanese Stores: So Let’s Talk Fujifilm X-T5, X-E5 and X-T40

Several major Japanese stores like MapCamera, BicCamera, and Yodobashi have now marked the Fujifilm X-T4, X-E4 and X-T30II as discontinued.

Map camera still has it in stock, but they won’t be receiving anymore units for sale after their stock is depleted. There’s a note on the pages that says “在庫限り(生産完了品)” which translates to “Limited stock (discontinued item)“.

So let’s talk about it.

Fujifilm X-T5:

In the past, especially when it comes to the X-T line, once a successor was released, the older model was still manufactured for a while, simply because they remained very popular. So discontinue the X-T4 even before the Fujifilm X-T5 arrives would be very unique.

But hey, we also live unique times with the massive parts shortage.

Since the Fujifilm X-T5 will be announced shortly, Fujifilm could have decided to stop Fujifilm X-T4 production in order to use some of the X-T4 components for the Fujifilm X-T5 production. A unique, drastic but maybe necessary move. But that’s just a mere speculation of mine, trying to make sense on why it is marked as discontinued at some Japanese stores.

Fujifilm X-E5:

It usually takes Fujifilm almost 4 years to update the X-E line. So a Fujifilm X-E5 coming so soon (X-E4 was announced in January 2021), would be extremely surprising.

If Fujifilm really discontinued the X-E4 as some Japanese stores write, then I believe the most likely reason is not because a Fujifilm X-E5 is about to drop, but because Fujifilm needs some of the parts to manufacture newer and more important cameras (in terms of revenue for Fujifilm) as the Fujifilm X-H2S, Fujifilm X-H2 and the imminent Fujifilm X-T5.

Fujifilm X-T40

Fujifilm needs about 2 years to update the X-T** line.

The Fujifilm X-T30 was released in February 2019. It’s successor, the Fujifilm X-T30II came in September 2021. So one might think we might have to wait late 2023 or early 2024 for an X-T40, but consider that the Fujifilm X-T30II is a last second emergency product of Fujifilm: they run out of parts and in order to keep the manufacturing process of the X-T30 alive, they needed to use new and slightly improved hardware parts (such as a better LCD screen).

Not even Fujifilm sees the X-T30II as a true successor to the X-T30. So I guess a Fujifilm X-T40 in not too distant future could be a possibility.

But the problem here is: I have zero rumors or ever so slight hint and whisper about it, which makes me believe that the Fujifilm X-T40 won’t come that soon.

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Rumors and Discussions

FujiCast Talk with Fujifilm Manager: About X-T5 and X-T5S Possibilities, X-Pro4, X-H2 and X-H2S, Autofocus, Firmware Updates and More

In the lastest Fujicast episode, Kevin and Neale have, among the others, a talk with Fujifilm UK manager Andreas Georghiades recoded live at the House of Photography in London.

Down below you find a summary as well as the full 1+ hour podcast to listen.

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