TO BE CLEAR: the image you see above shows a Fujifilm X-S10. I just edited into the X-S10 mode dial the icon “VLOG”. But I frankly have no idea how the various items on the PSAM dial will be organized, nor do I know for example how many C-modes will be offered. All I know is that I have been told, somewhere there is VLOG printed on it. So I created this image to make sure everybody understands what I mean.
There will be a new king in the Fujifilm X world when it comes to subject tracking smartness, and it will be the Fujifilm X-S20 (which is coming on May 24).
Why?
Because the Fujifilm X-S20 will have an extended automatic subject/scene detection mode compared to the one already available on the Fujifilm X-S10.
Let me explain.
When you rotate the mode dial of the Fujifilm X-S10 to AUTO, the X-S10 will automatically recognize the scene (landscape, macro, night, sunset, sky, etc) and adjust camera settings accordingly. And I believe it even sets the film simulation automatically based on which one it thinks would work best for that scene.
I hear you: unless you are a beginner who just switched to a real camera from a smartphone, you can live happily also without this feature.
But the thing is that the Fujifilm X-S20 will bring this AUTO switch to the next level.
The Fujifilm X-S20 will be capable to track all the subjects that the Fujifilm X-T5, X-H2 and X-H2S can already track:
On the X-T5, X-H2 and X-H2S, every time you want to track a different subject, you have to go into the menu and select the subject you want to track (car, bird, animal, etc). And if you want to track a person, you have to disable subject tracking and enable face/eye tracking.
But that’s not how it works on the Fujifilm X-S20.
In fact, the Fujifilm X-S20 will be capable to track it all automatically. It will simply recognize what’s in your frame (a child, a dog, a bird, etc) and start tracking it without any need for you to go into the menu and make specific selections.
The automatic subject detection is actually something that fellow Fujifilm X shooters requested since the X-H2S was launched and I am happy to see that Fujifilm figured it out and will soon offer it on the Fujifilm X-S20.
Of course my hope now is that Fujifilm will release a firmware update that will bring this tracking smartness also to the Fujifilm X-T5, X-H2 and X-H2S.
I mean, it would evade any logic if the base model X-S20 would have this feature but higher end Fujifilm models not.
The Fujifilm X-T4 joins lots of other Fujifilm cameras that are already marked as discontinued, such as the Fujifilm X-E4 (we reported back in March here), the X-T30II (we reported here), the Fujifilm X-Pro3 (we reported here), as well as the Fujifilm GFX50R and the Fujifilm GFX100.
But, trust me guys, don’t expect a Fujifilm X-Pro4, Fujifilm X-T40, Fujifilm X-E5, Fujifilm GFX50R replacement and Fujifilm GFX100 replacement to drop all on May 24, just because they are now discontinued.
Let’s have a weekend chat… and try to give an answer to a question I often get.
The story is this:
Back in March Fujifilm Spain displayed this camera roadmap, where they show two more cameras coming in 2023.
So the question I get often these days is: is this really all we will get in 2023? Two cameras and no more?
I can understand your skepticism, especially considering that even during the Covid pandemic Fujifilm has launched an average of 3 to 4 cameras a year, as we calculated in this article.
And if Fujifilm really was to launch two cameras only, then FujiRumors readers already know which ones these will be:
First off: it is not clear if the roadmap displayed by Fujifilm Spain refers to X series cameras only (hence APS-C cameras) or if it includes also GFX cameras.
If it was for X series only, then it we would get 2 X series cameras (one of them being the X-S20) and at least one GFX camera (as we rumored here).
The Spanish website Fujistas, who shared the roadmap and was present at the event, actually reported on them as being “two X series cameras“. So that would mean two APS-C cameras. So there is one I never rumored before that would still come in 2023.
But even if Fujifilm Spain’s roadmap would include the GFX cameras, than I’d not be 100% sure that all we get are really only 2 cameras.
Why?
Because internal roadmaps get regular updates and are often changed depending on the need of the moment. Fujifilm might postpone a camera launch, but can also anticipate its announcement. This depends on lots of things such as their own state in terms of development of new models, but Fuji can also look at what competitors are doing and in case step on the gas and work on releasing new gear faster.
Same happens with lens roadmaps, which are public. Fujifilm can announce and even show mockups of roadmap lens (remember the XF33mmF1.0?) and then cancel or change it. Other lenses get delayed, other never appeared on any roadmap, but suddenly hit the market (lots of the MKII lenses for example).
That’s why I personally would take any camera or lens roadmap with a grain of salt.
If it really was the most up to date roadmap and it would include also GFX cameras, then FujiRumors basically already told you which cameras will come in 2023.
But if’s only for X series or not the most up to date roadmap, then this means I have still some work to do to find out which other cameras could come in 2023.
In any case, stay tuned on FujiRumors. As soon as I can tell you something reliable, I will post updates here on the blog and on my YouTube channel.
Maybe some of this (or something else) will drop on May 24. In any case we can be sure there will be surprises (as it is with every X summit). So definitely stay tuned on FujiRumors for the live blog.
