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Fujifilm Keeps Struggling: X-S20 and X100VI Orders Stopped (Again) in Japan and More Manufacturing Struggles (Instax Wide 300 included)


Fujifilm keeps struggling with the manufacturing of their gear… over and over again.

Just in February, orders for the Fujifilm X-S20 resumed in Japan after an extended period of unavailability. However, recent reports indicate that the camera is once again not available for order.

Also the Fujifilm X100VI is experiencing order suspensions in Japanese stores, despite only recently becoming available for purchase on March 28th.

And this is just the top of the iceberg.

The Fujifilm X-T5 was unavailable for many months in Japan.

Cameras like the Fujifilm X-E4 have been unavailable for most of the time, which makes me wonder why Fujifilm even bothered launching it considering that they discontinued the X-E4 before even being able to ship out lots of units that people actually had on order. The only ones happy with this situation are those who are reselling it at a higher price than its original MSRP.

Lots of lenses also suffered the same shortage (and still do), such as the lovely XF27mmF2.8 R WR and the versatile XF70-300mmF4-5.6.

Also Instax suffers, with Fujifilm announcing the suspension of orders for the INSTAX WIDE 300 in Japan.

Look, not all companies get all things right all the time. And Fujifilm has done (and is doing) its errors too.

But arguably the biggest error that they have done in the last 4 years is not being able to figure out how to ramp up production and make sure to actually be able to deliver products that people order.

Sure, Fujifilm has looked into solution, but they were all insufficient.

Dear Fujifilm: there is no “cheap” solution like Blockchain or whatever. If you want to sell more, you need bigger production capability and more workers. That’s it.

via asobinet (X-S20) via digicame-info (X100VI)

Announcement and apology regarding the domestic supply of the instant camera “Instax” “INSTAX WIDE 300 ™ ”

Dear customers

Thank you very much for your continued patronage of Fujifilm products.

Sales of the instant camera “Instax” *1 “INSTAX WIDE 300 ™ ” continue to far exceed initial expectations, and production has not been able to keep up. Due to difficulties in providing sufficient supply, we will temporarily suspend accepting orders starting today.
We deeply apologize for the inconvenience caused to our customers.
We will inform you again on our website regarding when orders will be resumed.

We will do our best to deliver the product as soon as possible, so we appreciate your understanding.