SMART: Fujifilm Uses Proprietary Photo-Developing Method to Create Highly-Sensitive and Rapid Covid-19 Antigen Test

When the digital photo era came, Kodak and Fujifilm saw their whole business model vanish overnight.

But while Kodak failed, Fujifilm was able to re-invent itself by adapting technology developed for photographic film to other uses, such as cosmetics.

Since then, Fujifilm has diversified its business model and saw a steady growth also on the stock market.

And still today, Fujifilm proves to be an incredibly creative and flexible company.

In just a decade, Fujifilm was able to establish itself as one of the major player in the mirrorless market, beating giants like Nikon, by releasing the X and GFX system.

Now we have one more proof of Fujifilm’s smart business model.

Today Fujifilm announced a new highly sensitive and accurate COVID-19 antigen test, which was created using its proprietary silver amplification immunochromatography (or lateral flow) method. This technology, used in the photo-developing process, enhances the sensitivity of test results by detecting the virus at an early stage and with relatively low levels of viral load.

So, after cosmetics, here is another use of Fujifilm’s photographic film technology for other purposes. Keep up innovating like this, Fujifilm!

You can find the full press release below.

Press release

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2020: a 1917 Parody and Retrospective on an Unreal Year – Short Movie Filmed Entirely on Fujifilm X-T3


Here is something for the weekend.

I was going through our massive Fujifilm X-T group to enjoy some images during my lockdown, when I noticed the link to a short movie called “2020“.

It’s about two roommates who attempt to survive 2020 on the mission to get some toilet paper.

This short film is a parody and love letter to the award winning movie 1917. And interesting for us Fujifilm X lovers, it was shot entirely on a Fujifilm X-T3 with a Zhiyun Weebill-S.

I thought this might be something you’d like to check out sometimes this weekend, in case you haven’t seen it already.

Speaking of 2020, down below an image I’ve shared on my instagram, that sums up pretty well how my work changed in 2020.

Ok guys, I hope you are all well and safe. Take your precautions and enjoy your weekend,


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Ein Beitrag geteilt von Fuji_Rumors (@fuji_rumors)

FUJIFILM Fiscal Year 2020: Imaging Division Suffers COVID-19, Operating Income Down 51%, Revenue Down 14%, Strong GFX100/X100V/X-Pro3 Sales

Fujifilm has now published its fiscal report for the fiscal year 2020 (1 April 2019 – 31 March 2020).

Fellow FR-reader Mistral has summarized it in French over at the French forum chassimages. In short:

Fujifilm as a whole is still doing well even if it has not reached the expected goals given the impact of the Covid-19 epidemic on its last quarter.

Imaging Solutions is the division with the lowest performance.

Fujifilm records a loss in the last quarter. The decline in sales of digital cameras and their lenses has accelerated throughout the year.

The only positive note: the Fujifilm GFX100 keeps up selling strong, as well as the Fujifilm X100V and Fujifilm X-Pro3 are mentioned positively in the various reports.

Fujifilm Report (Imaging Solution)

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Notification of Application of Public Medical Insurance to the New Gene Detection Kit “SARS-CoV-2 RT-qPCR Detection kit” for Coronavirus that Greatly shortens PCR Test Time

We reported on April 3, how Fujifilm was developing a fast test for Coronovirus. Here are the latest updates form Fujifilm.

Notification of application of public medical insurance to the new gene detection kit “SARS-CoV-2 RT-qPCR Detection kit” for coronavirus that greatly shortens PCR test time (Fujifilm Wako Pure Chemical)

translated from Japanese

May 1, 2020 FUJIFILM Wako Pure Chemical Industries, Ltd.

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