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See Fujifilm’s Internal G-Mount Roadmap :: Where is the Instax SQ? :: GF Lens Size Comparisons :: GFX Group Frenzy :)


First off, I invite you to check back the announcement live blogging here. It’s all there, and I will keep it updated. This post is mainly to make some considerations regarding rumors shared here on FujiRumors and did (or did not) materialize today.

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Fujinon GF 110mm F2: USA: BHphoto, AmazonUS, Adorama Europe: WexUK, PCHstore
Fujinon GF 23mm F4USA BHphoto, AmazonUS, Adorama Europe: WexUK, PCHstore

Fujifilm GFX Facebook Group Frenzy :)

Jonas Rask‎ Fujifilm GFX: shared here. Nanna in the wind. GFX50s – GF110mm f/2 @ f/2 – ISO200 – 1/1000s – Some sun and a chilly breeze. She wasn’t all too comfortable, which resulted in this look that I REALLY like! #worstfatheroftheyear2017

Whoever tested the new GF lenses is also over at our incredible GFX facebook group, which simply does not stop to explode :) . You can interact with the beta testers and see some additional images.

The content shared there about the new GF lenses is definitely the best online source for everybody. Feel free to join… and enjoy the most lively and friendly GFX group on the web.

And of course I keep up with my live blogging :)


Fujifilm just release a very vague roadmap, where they talk about a “telephoto prime” in early 2018 and a teleconverter. No big surprise, since we leaked the more detailed internal roadmap here on FujiRumors prior the announcement.

Of course it can be subject to change. Even lenses in the official Fujifilm roadmap changed (56/1.4 became 56/1.2) or scratched (remember XF120mm macro?). So take it with a grain of salt. But this is what Fujifilm is sharing as internal roadmap, and it shows:

  • GF 250mm F4 (early 2018)
  • GF 35mm F2.8 (mid 2018)
  • GF 20-36mm F3.5-4.5 or GF 100-200mm F4.5-5.6 (end 2018. NOTE: Fujifilm says one of the two. Final decision has not yet been done)

Where is the Fujifilm Instax SQ? (not SQ10)

Ok, the Instax SQ10 hybrid film/digital camera is now a reality. But there were also leaks about an Instax SQ film only camera. So what happened to that one?

There are working prototypes out there, and you could already see them here on FujiRumors. The launch is planed for a later moment (quite later), but it will come :)

As already reported in the live blogging, the special Instax Square site is now live.

Fujifilm Instax SquareUSA BHphoto, Adorama, AmazonUS Europe: WexUK, PCHstore

Fujifilm GFX 50s Firmware

Spot on, FR-sources! Also this rumor is correct. There will be indeed a nice firmware update for Fujifilm GFX 50s, that will improve features and give you better AF in critical situations and more. The full Fujifilm statement again :)

FUJIFILM will release free firmware update for the FUJIFILM GFX 50S. It will be due late May 2017, adding new function and improving operability. These firmware updates will add new function for computer tethering via Wi-Fi and improve operability in exposure compensation and autofocus performance in difficult scenes. Fujifilm continues to incorporate customer feedback into future performance enhancements so customers can keep using our digital cameras for years to come.”

New Fujifilm GF Lenses Size Comparison

Now you can compare the size of the new lenses with whatever you desire. In the image below you can see the GF110 Vs. GF120. Make your own comparison at camerasize.