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Fujifilm GF 110mm F2 and GF 23mm F4 Announcement (Last Updated 01:47 PM) ** LIVE BLOGGING **


Pre-order Options
A Coffee For FujiRumors?
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Fujinon GF 110mm F2: USA: BHphoto, AmazonUS, Adorama Europe: WexUK, PCHstore
Fujinon GF 23mm F4USA BHphoto, AmazonUS, Adorama Europe: WexUK, PCHstore
Fujifilm Instax SquareUSA BHphoto, Adorama, AmazonUS Europe: WexUK, PCHstore

AmazonUS has also the Instax Square SQ10 for pre-order

Refresh This Page for the Latest Updates

Update 1:47 PM: Added GF110mmF2 R LM WR AutoFocus Test at HIDEMA’s – ImageBank Inc. youtube Video and updated the links to Adorama, which now has the GF 110mm and GF 23mm for pre-order
Update 9:33 AM:
I’ve added an amazing video by Daniel Tengs -Sports through 23mm / FUJIFILM youtube (filmed on X-T2)
Update 8:48 AM
: The special Instax Square site is now live and GF 110 + GF23 samples and impressions at williamchua (shared and found at our GFX facebook group)
Update 6:25 AM
: Damn, forgot my dog. I’ll bring him out quickly and then continue the live blogging :)
Update 4:35 AM
: AmazonUS pre-order links available for GF lenses and Instax Square SQ10 + New GF 110 Video in India
Update 3:52 AM
: EU links to products, Links to Instax Square Videos and Instax Square page at Fujifilm

Fujinon GF 110mm F2:

Fujinon GF 23mm F4:

Fujifilm Instax Square:

miXed News
(New Roadmap & New Firmware & More)

  • The New Fujifilm G-Mount Roadmap: shows a “Telephoto Prime Lens” and a “Tele Converter”. FujiRumors leaked the internal and more detailed roadmap here, which confirms the telephoto prime as next lens, and says it’s a 250mm F4.
  • New firmware updates for FUJIFILM GFX 50S coming soon. More at Fujifilm: “FUJIFILM Corporation (President: Kenji Sukeno) will release free firmware update for the FUJIFILM GFX 50S (“GFX 50S”) of medium format mirrorless digital camera. It will be due late May 2017, adding new function and improving operability. These firmware updates will add new function for computer tethering via Wi-Fi and improve operability in exposure compensation and autofocus performance in difficult scenes. Fujifilm continues to incorporate customer feedback into future performance enhancements so customers can keep using our digital cameras for years to come.” This confirms rumors we shared here in the past :)


VIDEOS: Check out the Videos uploaded at Fujifilm Global Youtube. Below some of them

GF110mmF2 R LM WR AutoFocus Test at HIDEMA’s – ImageBank Inc. youtube

GFX Stories with Daniel Tengs -Sports through 23mm / FUJIFILM youtube

X-Photographer Fernando Moleres – Fujinon GF110mmF2 R LM WR at Fujifilm X World es youtube

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Palle Schultz: GFX Stories – Iceland in 23mm – with sample pics at Palle Schulz youtube

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GFX stories with Ben Benvie -GF23mmF4 R LM WR- / FUJIFILM YOutube

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GFX Stories x Jonas Rask – Iceland in 23mm / FUJIFILM Youtube

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Fuji Guys – FUJIFILM Instax SQUARE SQ10 – Top Features at Fuji Guys Youtbe

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Video: Fujifilm Instax Square SQ10 Hybrid Instant Camera at bigheadtaco Youtube