“Soon the Fujifilm GFX System will Make Full Frame Difficult to Choose” – Fujifilm GFX100 Review

Fujifilm has a clear strategy: do not join the overcrowded mirrorless full frame war, dominate APS-C and MF, and then attack full frame from both sides.

If that will work, only time will tell.

But GxAce seems to be one of those, who thinks this strategy could actually work out well for Fujifilm.

Back in October he published this captivating and controversial video called “Bye bye full frame“, as he believed the X-T3 was one good reason not to go full frame. If you want to see and read his arguing, check out this article.

Now he also reviewed the Fujifilm GFX100, and he says that:

in a few years, when the features and reliability and performance of the GFX100 trickle down to cheaper cost models, it really will make full frame difficult to choose over the alternative

Looking at the fact, that already now 70% of GFX users come from Full Frame, as a Fujifilm manager officially said here, he might not be too far off with his prediciton.

You can see the full review above and read a summary below.

  • it surprised him how similar it was to a Fujifilm X-T3, in the way it performs and handles
  • 10,000 seem much, but it’s priced around a top tier DSLR
  • it’s by far the easiest and most reliable medium format to use
  • images are just ridiculous
  • it’s actually a light camera
  • futuristic and modern looking design, he likes that
  • he’d like that “cyper-punk” design also for the X-T line
  • very good battery life
  • AF is not as good for video as it is for stills. He shoots manual focus in video anyway
  • he used an anamorphic adapter
  • the GFX100 opens up doors to get similar aesthetic look to an Alexa 65 or an Imax camera, for a fraction of the cost
  • he’d live Indie filmmakers to make videos on GFX100 instead of a Red or Blackmagic. You get a look that isn’t possible with those cameras, unless you go up an spend $100,000 for an Arri Alexa
  • this camera is a paradigm shift in photography
  • first MF camera that functions and works just as easily and as conveniently as your tipical mirrorless camera
  • a huge step in terms of bringing medium format to the everyday person
  • in a few years, when the features and reliability and performance of this camera trickles down to cheaper cost models, it really will make full frame difficult to choose over the alternative

Read also:

  • fujirumors.com – Fujifilm X vs GFX: Which System is More Future Proof? – POLL
  • fujirumors.com – Why Fujifilm GFX Medium Format System is Future Proof and Tony Northrup’s GFX Pessimism is Unjustified
  • fujirumors.com – Fujifilm Manager: “70% of GFX Users Came from Full Frame.

The GFX Community

Follow FujiRumors on Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter.

Dear Fujifilm, it Would be About Time for that New Lens Roadmap!

New Lens Roadmaps?

I feel this is a necessary article, as I get tons of emails lately asking me where the new X and GFX lens roadmaps are.

So I want to adress this today.

Back in September we rumored here, that a new roadmap was about to come.

Just a few days later, top manager Toshihisa Iida confirmed it, by literally saying after being asked when a new roadmap will come:

The roadmap is updated once a year

And given that both, the latest Fujifilm X Mount Roadmap and Fujifilm G Mount Roadmap have been updated in 2018, this means we should see one in 2019.

Actually, after letting us vote on the official Fujifilm lens options poll he even said during the first Fujifilm X summit in February:

after seeing the results, maybe next week, you will see a new lens roadmap

But 2019 is ending, and personally I have a hard time to believe Fujifilm will update the roadmap at the end of December, right during the biggest holiday season in many parts of the world.

Sure, I hope they will, but chances are that this time Fujifilm will wait longer than usual.

What we can surely say, is that back in September 2019, Fujifilm did plan to release a new roadmap this year (as the manager confirmed it), but for some reason they might have postponed it.

Sadly I can’t give you more answers and details than what is published here in this article. One lens that will surely come next, is this one rumored here.

That’s currently the most exhaustive answer I can give on this topic, to all of those, writing me emails.

Please just follow FujiRumors, as I will publish more details as soon as I can.

Rumors and Discussions

Stay in the Loop

DPReview TV Best and Worst of 2019: Sony and Fujifilm Battle for Best Camera of 2019 and Kaizen Crown Goes to Canon

DPReview just published their best and worst of 2019.

Here is their ranking:

BEST CAMERA 2019

There was a disagreement here, as just when Chris declared the Sony A7rIV best of 2019, you hear Jordan out of the frame saying “GFX !!!”

  • Sony A7rIV – it can not reach the GFX100 image quality
  • Fujifilm GFX100 – the best image quality they have ever tested, great AF, IBIS, excellent video features
  • Leica Q2

In my opinion, the Fujifilm GFX100 pushed the boundaries in its class (MF) much more than the Sony A7rIV did in its class (FF), and therefore the Fujifilm GFX100 deserves to be called camera of the year.

BEST HYBRID CAMERA

BEST LENSES

  1. Tamron 35mm f/1.4
  2. Panasonic 10-25mm f/1.7
  3. Fujifilm XF200mm f/2 [announced in 2018, but they only tested in 2019]

MOST IMPROVED CAMERA via FIRMWARE

  1. Canon EOS R
  2. Panasonic G9
  3. Olympus EM-1 MK II

WORST LENS

  1. Lensbaby Omni
  2. Nikkor Noct – mega expensive

WORST CAMERA 2019

  • Canon SL3
  • Sigma FP – does not have a shutter. For stills you get rolling shutter, banding etc. It’s a great video camera, but not good for stills
  • Panasonic G95

BEST BLOG 2019 ;)

This Photographer Left Fujifilm APS-C for Sony FF and then Switched Back Fujifilm APS-C… Here is Why!

From Sony to Fuji – Why?

Italian photographer Roberto owned Fujifilm X series gear, but at some point followed the siren songs of full frame Sony.

Now, after using Sony for a while, he switched back to Fujifilm.

In his (Italian) video he explains why.

But don’t worry, you are lucky that FujiRumors is a polyglot (I speak 4 languages), so I am going to translate it for you ;).

** CLICK HERE to Read the Rest of the Article **

Fujifilm will NOT be at Photokina 2020 – A good Decision? (VOTE)

As you know, I have been to photokina twice (2016 report here – 2018 report here).

Both times it was fantastic, just for the sheer magnitude of the event.

But then, in my opinion, Photokina did an error: they dropped their 2 years cycle and decided to take place every year in May.

I did predict: Photokina will become a smaller regional show!

Oh boy, I wish I wouldn’t have said that, as I got heavily attacked for it. Apparently some thought the brand “photokina” was too big, that no company would ever skip it, and they will continue to time their biggest releases according to Photokina.

Well, turns out that even FujiRumors can be right now and then. ;)

Olympus, Nikon and even the German “home company” Leica dropped Photokina already, as we reported here.

There was no mention about Fujifilm, not even in the most recent Photokina press release here, where the heads of Photokina traveled to Japan to meet several camera companies.

So I asked around for clarification, and I have been told that Fujifilm will NOT be at Photokina 2020.

A pity!

Well, at least I won’t make errors like these anymore (or desperate things like this) once I go back teaching after 2 days of Photokina :).

Did Fujifilm well to skip Photokina in May 2020

View Results

Loading ... Loading ...

Rumors and Discussions

Stay in the Loop

Exclusive: Fujifilm X100V Release Month and Price Leaked – Read Now on FujiRumors!

Fujifilm X100V

As you can see from our Fujifilm camera release timeline, Fujifilm usually released a new X100 camera every two years, but this time, they waited unusually long, and we gave you 3½ reasons why Fujifilm is wating so long.

But at some point, it had to happen, and now I can tell you when.

The Fujifilm X100V will see the light of the day in February 2020.

Moreover, our sources tell us that the price should be around $1,500, but that’s just the current estimate. However, in terms of price, things can change from here until launch, but right now Fujifilm is gravitating towards this price tag.

Previous X100V rumors:

Follow FujiRumors on Facebook, Flipboard, Youtube, Instagram, RSS-feed and Twitter

Don’t forget to:

Top Fujifilm X100 related articles you should check out.

Deal of the Day: Big Savings on SD-Cards… and Fujifilm X/GFX Deal Continue

 

Deal of the Day

Today only, AmazonUS is offering huge discounts on SD-Cards, including UHS-II SD-Cards. See the full list here.

New X-T3 / Godox Deal

Adorama sells the X-T3 for $1,299, and adds a free Flashpoint R2 (rebranded Godox V1 – worth $239) on top of it! This means you get a total saving of $439.

Green Monday

BHphoto is offering several Green Monday Deals. Check out the full list here.

Capture One 20

Capture One 20 is out. Get your copy here.

Fujifilm X/GFX Deals

GFX Deals

X Camera Deals

*Note that the X-H1 is discontinued in many stores

XF Prime Lenses

XF Zoom Lenses

General Deal Pages

All Fujifilm Deals

Used Fujifilm Gear

Official Fujifilm Recommended Accessories

SD-Cards

Power Banks

Software

Fujifilm X-T4, X-H2, X100V Rumors, X-Pan10 Concept, Eye AF Compared, APS-C vs Full Frame Sweet Spot – Top November Articles

Here are the top articles on FujiRumors for November.

I hope you enjoyed reading FujiRumors in November, and I will give my best to give you an interesting Fuji-December ;).

  1. Meet the Fujifilm X-PAN10 Concept
  2. Fujifilm X-T4 Rumors Surfaced – REPORT
  3. National Geographic Declares Three Fujifilm Cameras Best Travel Cameras for 2020
  4. Cracking the X-Pro3 Classic Negative Film Simulation Look on Your X-T2 (and other Fuji Cameras)
  5. Fujifilm to Release Firmware Update for FUJIFILM X-T3
  6. This is How Fujifilm Welcomes Xiaomi Mi Note 10 108 Megapixel Samsung/Fujifilm ISOcell Sensor
  7. Fujifilm X-T4 and X-H2 Leaked Details: Would it Be Madness to Merge both Lines? – VOTE POLL
  8. Eye Autofocus Tested: Fujifilm is Worse vs Sony vs Canon vs Nikon… but…
  9. Fujifilm X100V Mock-Ups with Tilt Screens (X-Pro3 alike, too) and Weather Sealing, Report Says
  10. Sensor Size Sweet Spot is APS-C and not Full Frame, Claim These Industry Insiders

Bonus – bringing clarity in the confusion :)

FujiRumors personal favorite post of November:

Why not…

A Tale of my Photographic Journey and Back to the Roots with These Inspiring Fujifilm APS-C Images

Photography Reset

Yesterday, while desperately searching for some school material and turning upside down my little rented apartment, I stumbled on my old Canon Powershot SD850 IS, a powerhouse sporting a staggering 8 megapixel 1/2.5 ” CCD sensor… and… hold on tight… an impressive (and useless) ISO sensibility of 1600!

And, oh boy, how much I missed it. And I don’t mean the camera itself, but the time, before my photographic fall took place.

This is (quickly) what happened.

** CLICK HERE to Read the Rest of the Article **