Fujifilm X-H2 Coming 2022 with Huge Computational Photography Boost?

Fujifilm X-H2

What could be a good topic to talk about this weekend?

Let me think…

What about the Fujifilm X-H2? Is that OK?

And more precisely, could 2022 be the year that will see a huge computational photography boost in Fujifilm X series cameras, starting with the Fujfiilm X-H2?

I think it could be, and here is why.

Recently I wrote an article called “Top 7 Critiques on Fujifilm that Are Absolutely Justified”.

In that article, I said that Fujifilm should hire the best firmware guy there is, and develop tons of artificial intelligence features, as this is one area where APS-C cameras can easily beat full frame and medium format cameras, as I also explained in my article 7 advantages of APS-C over FF article.

The smaller the sensor, the faster the processing, the less the heat, the more the camera is free to make its computational photography magic.

While writing that article, I remembered that back in 2019, top manager Toshihisa IIda did announced a 3 year computational photography plan and said:

  • In 3 years, AI (artificial intelligence or computational photography) will become important part of photography
  • AI will not manage or control, but help photographers to take better images in an easier way

And more recently here, Japanese Fujifilm managers said:

  • If sensor and processor are very fast, then you can do lots of things with computational photography

Well, it looks like Fujifilm plans to give the X series a massive AI boost by 2022 (according to their own 3 years AI roadmap set back in 2019). And guess which camera is set for 2022 announcement? You got it, the Fujifilm X-H2.

So, in terms of new technology, the Fujifilm X-H2 will not only give us a new hardware platform (new sensor and processor), but, if Fujifilm respects their own timeline, we might see also lots of computational magic being implemented in the X-H2.

Btu to be clear: this is not a rumor. I have no idea what the X-H2 will bring in terms of AI features. But Fujifilm itself hinted that by 2022 something will happen in this department. So feel free to let us know which AI features you’d like to get on the Fujifilm X-H2.

Computational Photography – Good or Bad?

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Fujifilm GFX50S Discontinued at BHphoto

FujiRumors broke the news about the crazy Fujifilm GFX50S deal, and as to expect, for such a price, it sold out instantly. So lucky those FR readers who were able to grab it at that crazy price.

Now the Fujifilm GFX50S is marked as discontinued at BHphoto.

If there are other crazy deals, FujiRumors will let you know first again. (and thanks for the FR-reader for letting me know via rumor box)

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Top 7 Critiques on Fujifilm that Are Absolutely Justified

I recently wrote an article, where I list 10 attacks on Fujifilm that do not make any sense.

In that article, I promised that I would also write an article about the exact opposite, meaning sharing a list of critiques on Fujifilm that I totally understand and I agree with.

You can find it down below.

And of course, feel free to add your own critiques on Fujifilm in the comments down below.

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Look Apple, also Fujifilm Can Make Cool Ads ;)

I have always admired the incredible creativity US companies and people have when it comes to create giant, inspiring and exciting shows, may it be for ads, movies and what not.

The latest Apple event, where they unleashed their powerful new MacBook Pro computers is an example of this creativity applied to new product launches. Gosh, I was so pumped for the event, more or less the same excitement I felt when I received my first beer at the Oktoberfest ;).

It’s the total opposite of our Fujifilm X summits, where in a dry tone Japanese managers soberly present the latest Fujifilm X and GFX gear.

Different cultures, different presentations.

But there was one moment during the Apple event, that went particularly under my skin: the MacBook Pro M1 Pro/Max video ad, which you can see down below.

And you know what?

It did remind me a bit of the ad Fujifilm made for the Fujifilm GFX100S, which you can also find below.

Sure, different budgets allow for different special effects, but I wanted to give credit to Fujifilm for at least trying to release an inspring ad. My favorite Fujifilm ad though remains this one. ;)

So, this was a little excursus in the marketing world (which Fujifilm managers said back in 2018 to be one of their weak spots compared to Sony).

We will soon focus again on rumors, don’t worry about that. Just follow FujiRumors, we are going to have lots of fun soon ;).

34 Fujifilm Products Won the “Good Design Award” achieving the Most Awards for the Third Consecutive Year

Fujifilm has been awarded with 34 Good Design Awards for a wide range of products, from software, to X-Ray products to projectors and of course also X/GFX gear.

As for the camera gear, here are the winners:

Press Release

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Fringer EF-GFX Pro Smart Autofocus Adapter in Stock

The recently announced Fringer EF-GFX Pro smart autofocus adapter is now in stock at AmazonUS.

Key features:

  • Built-in electronic aperture ring similar to native GF lenses
  • DSLR-like AF experience (Camera needs PDAF. Optimized lenses only)
  • Support both Lens IS and IBIS (Not at the same time. User selectable)
  • Built-in lateral chromatic aberration (LaCA) correction profiles (Optimized lenses only)
  • Exif recording for all lens related information
  • Well designed and made (Maximized internal opening/Inside flocking/Dust proof rubber ring on GF mount)

Get Yours:

The Latest GFX Gear

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Fringer EF-GFX Pro Smart Autofocus Adapter Released

The Fringer EF-GFX Pro smart autofocus adapter has now been officially released.

Key features:

  • Built-in electronic aperture ring similar to native GF lenses
  • DSLR-like AF experience (Camera needs PDAF. Optimized lenses only)
  • Support both Lens IS and IBIS (Not at the same time. User selectable)
  • Built-in lateral chromatic aberration (LaCA) correction profiles (Optimized lenses only)
  • Exif recording for all lens related information
  • Well designed and made (Maximized internal opening/Inside flocking/Dust proof rubber ring on GF mount)

Get Yours:

The Latest GFX Gear

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Fringer EF-GFX Video Demo Shows why PDAF is Important for Adapted Lenses vs CDAF

As we reported back in August, Fringer will officially release the Fringer EF-GFX smart autofocus adapter soon. Fringer also shared a video, showing the performance of the Tamron 150-600mm f/5-6.3 VC G2 on the Fujifilm GFX100S, which you can see here.

Now Fringer shared a small tests to show the importance of PDAF capability for adapted lenses as well as some sample photos taken by different lenses.

The gear used for the test is:

The Latest GFX Gear

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