Fujifilm X-H2 Coming with Two Different Sensors, AI Boost, Firmware Updates and More – Top 10 November Posts

Here are the top 10 posts for November:

  1. Fujifilm X-H2 Coming with Two Different Sensors
  2. Fujifilm X-H2 Coming 2022 with Huge Computational Photography Boost?
  3. Fujifilm launches Hybrid Instant Camera “Instax Mini Evo”
  4. Two Fujifilm X-H2 Cameras Coming Different Megapixel Number (one 40 MP and the Other?)
  5. Fujifilm GFX100 and X-T4 New Firmware Updates Released
  6. Fujifilm X-T3 beats X-T4 Autofocus, Fuji Frustrations, Switching to Fujifilm, Sony A1 vs Fuji X-T4 for Video and More – X Gear Roundup
  7. Dear FR-Readers, We Have to Talk!
  8. HOT DEAL: Get Fujifilm GFX50S for Just $2,499
  9. From Tamron 18-300mmF3.5-6.3 to Voigtländer Nokton 35mmF1.2 and More Third Party Fujifilm X Mount Lenses (Roundup)
  10. National Geographic: “Fujifilm Reigning Champion of 2022 Best Travel Cameras”

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Samyang AF 12mm f/2.0 for Fujifilm X to Ship in January 2022 (in North America)

A FR-reader ordered the new Samyang AF 12mm f/2.0 and wondered when it would finally ship.

So he contacted the Samyang USA customer service and this is the reply he got:

We anticipate this order to be shipping around January 2022.

The lens was announced back in October, so we are looking at a looking at a three months waiting times for those, who pre-ordered it. Sounds like a long waiting, but compared to what is happening in the Fujifilm world, it is actually blazing fast. I mean, we are still waiting for gear to ship that was announced 9 months ago.

New – Third Party Fujifilm X Autofocus Lenses Group

Fujifilm X-H2 Coming 2022 with Huge Computational Photography Boost?

Fujifilm X-H2

What could be a good topic to talk about this weekend?

Let me think…

What about the Fujifilm X-H2? Is that OK?

And more precisely, could 2022 be the year that will see a huge computational photography boost in Fujifilm X series cameras, starting with the Fujfiilm X-H2?

I think it could be, and here is why.

Recently I wrote an article called “Top 7 Critiques on Fujifilm that Are Absolutely Justified”.

In that article, I said that Fujifilm should hire the best firmware guy there is, and develop tons of artificial intelligence features, as this is one area where APS-C cameras can easily beat full frame and medium format cameras, as I also explained in my article 7 advantages of APS-C over FF article.

The smaller the sensor, the faster the processing, the less the heat, the more the camera is free to make its computational photography magic.

While writing that article, I remembered that back in 2019, top manager Toshihisa IIda did announced a 3 year computational photography plan and said:

  • In 3 years, AI (artificial intelligence or computational photography) will become important part of photography
  • AI will not manage or control, but help photographers to take better images in an easier way

And more recently here, Japanese Fujifilm managers said:

  • If sensor and processor are very fast, then you can do lots of things with computational photography

Well, it looks like Fujifilm plans to give the X series a massive AI boost by 2022 (according to their own 3 years AI roadmap set back in 2019). And guess which camera is set for 2022 announcement? You got it, the Fujifilm X-H2.

So, in terms of new technology, the Fujifilm X-H2 will not only give us a new hardware platform (new sensor and processor), but, if Fujifilm respects their own timeline, we might see also lots of computational magic being implemented in the X-H2.

Btu to be clear: this is not a rumor. I have no idea what the X-H2 will bring in terms of AI features. But Fujifilm itself hinted that by 2022 something will happen in this department. So feel free to let us know which AI features you’d like to get on the Fujifilm X-H2.

Computational Photography – Good or Bad?

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Fujifilm GFX50S Discontinued at BHphoto

FujiRumors broke the news about the crazy Fujifilm GFX50S deal, and as to expect, for such a price, it sold out instantly. So lucky those FR readers who were able to grab it at that crazy price.

Now the Fujifilm GFX50S is marked as discontinued at BHphoto.

If there are other crazy deals, FujiRumors will let you know first again. (and thanks for the FR-reader for letting me know via rumor box)

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Top 7 Critiques on Fujifilm that Are Absolutely Justified

I recently wrote an article, where I list 10 attacks on Fujifilm that do not make any sense.

In that article, I promised that I would also write an article about the exact opposite, meaning sharing a list of critiques on Fujifilm that I totally understand and I agree with.

You can find it down below.

And of course, feel free to add your own critiques on Fujifilm in the comments down below.

** CLICK HERE to Read the Rest of the Article **

Look Apple, also Fujifilm Can Make Cool Ads ;)

I have always admired the incredible creativity US companies and people have when it comes to create giant, inspiring and exciting shows, may it be for ads, movies and what not.

The latest Apple event, where they unleashed their powerful new MacBook Pro computers is an example of this creativity applied to new product launches. Gosh, I was so pumped for the event, more or less the same excitement I felt when I received my first beer at the Oktoberfest ;).

It’s the total opposite of our Fujifilm X summits, where in a dry tone Japanese managers soberly present the latest Fujifilm X and GFX gear.

Different cultures, different presentations.

But there was one moment during the Apple event, that went particularly under my skin: the MacBook Pro M1 Pro/Max video ad, which you can see down below.

And you know what?

It did remind me a bit of the ad Fujifilm made for the Fujifilm GFX100S, which you can also find below.

Sure, different budgets allow for different special effects, but I wanted to give credit to Fujifilm for at least trying to release an inspring ad. My favorite Fujifilm ad though remains this one. ;)

So, this was a little excursus in the marketing world (which Fujifilm managers said back in 2018 to be one of their weak spots compared to Sony).

We will soon focus again on rumors, don’t worry about that. Just follow FujiRumors, we are going to have lots of fun soon ;).

34 Fujifilm Products Won the “Good Design Award” achieving the Most Awards for the Third Consecutive Year

Fujifilm has been awarded with 34 Good Design Awards for a wide range of products, from software, to X-Ray products to projectors and of course also X/GFX gear.

As for the camera gear, here are the winners:

Press Release

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Fringer EF-GFX Pro Smart Autofocus Adapter in Stock

The recently announced Fringer EF-GFX Pro smart autofocus adapter is now in stock at AmazonUS.

Key features:

  • Built-in electronic aperture ring similar to native GF lenses
  • DSLR-like AF experience (Camera needs PDAF. Optimized lenses only)
  • Support both Lens IS and IBIS (Not at the same time. User selectable)
  • Built-in lateral chromatic aberration (LaCA) correction profiles (Optimized lenses only)
  • Exif recording for all lens related information
  • Well designed and made (Maximized internal opening/Inside flocking/Dust proof rubber ring on GF mount)

Get Yours:

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